Book
Introduction to Algorithmic Marketing
A Plug-and-play Platform for In-App and In-game Experience Personalization
Read more →Case studies
Personalizing in-game experience using reinforcement learning
Problem
- Personalize in-game experience
- Reduce model development effort
- Increase long-term engagement / LTV
Grid Dynamics' solution
- Reinforcement learning based personalization platform
- MVP delivered in 8 weeks
Results
Up to 25% dollar-per-user improvement compared with the baselines
Price optimization for video games using machine learning
Problem
- Optimize promotions across many channels and countries
- Forecast the demand 24-month ahead
- Properly handle new game releases
Grid Dynamics' solution
- Demand forecasting models
- What-if analysis tools for promotion scenarios
- MVP delivered in 6 weeks
Results
- Manual process replaced by data-driven optimization
- Increased promotion efficiency compared with the baselines