Data Science & AI

Optimize enterprise operations with mathematical precision

Solutions

Introduction to Algorithmic Marketing
Book
Introduction to Algorithmic Marketing
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers.

A Plug-and-play Platform for In-App and In-game Experience Personalization

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Case studies

Personalizing in-game experience using reinforcement learning

Problem
- Personalize in-game experience
- Reduce model development effort
- Increase long-term engagement / LTV
 
Grid Dynamics' solution
- Reinforcement learning based personalization platform
- MVP delivered in 8 weeks

Results
Up to 25% dollar-per-user improvement compared with the baselines

Price optimization for video games using machine learning

Problem
- Optimize promotions across many channels and countries 
- Forecast the demand 24-month ahead
- Properly handle new game releases
 
Grid Dynamics' solution
- Demand forecasting models
- What-if analysis tools for promotion scenarios
- MVP delivered in 6 weeks

Results
- Manual process replaced by data-driven optimization
- Increased promotion efficiency compared with the baselines