Data Science & AI

Optimize enterprise operations with mathematical precision

Solutions

Customer intelligence and personalization

Automatically optimize billions of micro-decisions related to customer experience, personalization, message targeting, and timing using machine learning and advanced analytics. From small business to enterprise, enhance the customer experience and achieve tangible results using real-time, personalized components.

Anomaly detection

Minimize risks in your customer-facing, manufacturing, and IT management processes using machine learning.

Trade promotion optimization

Adopt a scientific approach to trade promotion management to maximize profits, prevent losses, improve inventory turnover, and optimize customer experience. Improve performance and enhance your competitive edge using advanced data-driven models.

Supply chain optimization

Optimize hundreds of supply chain and pricing parameters using artificial intelligence, predictive models, and simulations. You can simplify demand planning and inventory planning and reduce lead times and stock-outs using our software solutions that optimize your supply chain processes and decisions.

Revenue and price optimization

Take the guesswork out of price and promotion management, and use advanced econometric and machine learning models to improve both price optimization strategy and tactical pricing decisions.

Marketing spend optimization

Use advanced statistical models to optimally allocate budgets across marketing channels and measure the true contribution of each channel or campaign. Leverage marketing data to gain insights for potential growth and areas of investment to improve the bottom line.

Fraud detection and prevention

Protect your applications, services, and operations from fraud using machine learning and decision automation. Our software provides real-time fraud analytics and prevention by integrating with your transactional systems and data streams.

Grid Genie: open AI platform for conversational commerce

A project by Grid Labs to define an open reference architecture for omni-channel conversational commerce applications.

Voice applications

Our engineering practice focused on the creation of engaging and practical voice applications.

Analytical data platform

Increase speed to insights. Manage enterprise data assets, migrate from on-premise EDW to cloud, improve data accessibility and quality, and increase the return on investment with our solution and accelerator.

Introduction to Algorithmic Marketing

Book

Introduction to Algorithmic Marketing

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers.

A Plug-and-play Platform for In-App and In-game Experience Personalization

Case studies

Personalizing in-game experience using reinforcement learning

Problem
- Personalize in-game experience
- Reduce model development effort
- Increase long-term engagement / LTV

Grid Dynamics' solution
- Reinforcement learning based personalization platform
- MVP delivered in 8 weeks

Results
Up to 25% dollar-per-user improvement compared with the baselines

Price optimization for video games using machine learning

Problem
- Optimize promotions across many channels and countries
- Forecast the demand 24-month ahead
- Properly handle new game releases

Grid Dynamics' solution
- Demand forecasting models
- What-if analysis tools for promotion scenarios
- MVP delivered in 6 weeks

Results
- Manual process replaced by data-driven optimization
- Increased promotion efficiency compared with the baselines

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Building a next best action model using reinforcement learning

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Predictive analytics for promotion and price optimization

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Deep reinforcement learning for supply chain and price optimization

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