$10B
digital revenue
1,000s
stores
1,000,000s
products in catalog
12
Fortune-1000 implementations
UNIFIED COMMERCE PLATFORM
Build one platform for online and point of sale
True omnichannel commerce capabilities require a single platform for online channels and point of sale. Oracle ATG was created for online channels and lacks omnichannel capabilities. The deployment architecture of the platform prevents deploying some of its services in brick-and-mortar locations, leading to an inconsistent customer experience. Migrating to a unified commerce platform with microservices architecture solves this problem.
INCREMENTAL RENOVATION
Migrate without disruption
Replatforming from one monolithic platform to another is a costly and risky endeavor. Instead, companies should consider an agile approach of incremental changes in order to strangle the monolith. Using this approach, the most business-critical components of Oracle ATG are migrated to microservices first. What capabilities to migrate first is up to the company. Some may start by decoupling web and mobile interfaces, creating a headless commerce approach. Others may start by replacing search or the pricing engine.
COMPOSABLE COMMERCE
Mix build vs buy decisions
Monolithic platforms such as Oracle ATG leave companies little choice, forcing an all-or-nothing approach. The companies have to buy all capabilities from one vendor, even if not all of them are best in class. Migrating to a microservices architecture and composable commerce provides fine-grained choices so that a retailer can for example buy a search service from one vendor, a loyalty platform from another, and implement differentiating capabilities in-house.
HEADLESS AND MICROSERVICES ARCHITECTURE
Boost speed to market by 10x
With Oracle ATG monolithic architecture and single codebase, teams are bumping heads while adding new features. Headless is usually the first step towards a true microservices architecture and starts with decoupling of the UI from back-end services. Microservices architecture and API-driven design allow different developers and teams to implement features in separate services, like search and pricing, in parallel. It increases enterprise agility, fosters a DevOps culture, and ultimately leads to high speed to market and a more rapid pace of innovation.
CLOUD-NATIVE TECHNOLOGIES
Take advantage of the cloud
Oracle ATG is built on the legacy technology stack before clouds became the new standard. While it is possible to deploy it in some cloud providers, its legacy technology stack doesn’t allow it to truly take advantage of the cloud. Migrating to a modern unified commerce platform based on the cloud-native technology stack increases reliability, scalability, and performance while improving cost efficiency.
LOW COST OF OWNERSHIP
Stop paying expensive license fees
Oracle stopped investing in ATG but continues charging hefty license fees for the platform and databases. Migrating to a unified commerce platform and making smart build-vs-buy decisions will reduce or even eliminate annual license fees.
How do we approach migration and modernization?
Relying on years of experience in designing and building modern unified commerce platforms, as well as migrating top retailers from ATG, we developed four key principles for our replatforming strategy.
Relying on the cloud, microservices architecture, and composable commerce, we ensure future-proof architecture and establish a robust platform for ongoing innovation and choosing the best tools to provide a differentiating customer experience.
While smaller companies with more straightforward requirements may want to consider migrating all capabilities in one go, larger retailers with highly customized Oracle ATG deployment may prefer an incremental renovation approach, using a “strangling the monolith” replatforming strategy. In this approach, we evaluate the current ecosystem and select capabilities that will provide the biggest business benefits. Many companies would prefer to start with modernizing the web UI and mobile apps as the most differentiating customer-facing components. This usually leads to the creation of an API layer and effective migration to a headless commerce architecture. After the digital channel interfaces are remodeled, the back-end services can be modernized. Some companies may prefer to start with search, others with pricing or checkout. This decision should be aligned with the business priorities and unique positioning and differentiation of the company.
In the end, the goal is to migrate to a unified commerce platform. Microservices architecture allows choosing the best providers for specific capabilities and enables high speed of innovation. Cloud-native technologies ensure seamless deployment at any modern cloud provider, while one codebase guarantees a consistent customer experience across the channels. For retailers with a large number of locations, the platform supports deployment at the edge for best performance in stores and reliability in case of internet connection failures.
Industries
Over the past 10 years, we have helped seven Fortune-1000 retailers and brands migrate from Oracle ATG platforms to implement unified and composable commerce platforms. During migration, we modernized the customer experience and moved from a monolithic architecture to adopt the headless and microservices architecture. We’ve helped our clients achieve $10B+ in annual sales, boosting conversion by over 20 percent by building engaging web interfaces, highly-rated mobile apps, conversational commerce, AI-powered semantic search, dynamic pricing, real-time promotions, customer loyalty, and other capabilities.
A frictionless customer experience across channels is crucial for any company in the commerce space. Nowadays it is a widely accepted fact that Oracle has abandoned ATG commerce. It doesn’t scale to omnichannel use cases, lacks modern functionality, doesn’t support cloud deployment, is difficult to customize, and has a hefty license fee. Most retailers recognized the need to migrate from Oracle ATG and implement a cloud-native unified commerce platform that would follow composable commerce and microservices design principles.
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Accelerate your omnichannel commerce modernization journey
We provide flexible engagement options to migrate from Oracle ATG to a unified commerce platform without disrupting the customer experience or your goals. While replatforming, we focus on modernizing the digital customer experience to enable growth and increase conversion. Clients take advantage of our starter kits and blueprints to increase their speed to market and reduce risk. Contact us today to start with a workshop, discovery, or to implement an end-to-end migration.
Workshop
We offer free half-day workshops with our top experts in unified commerce platforms, omnichannel customer experience, and composable commerce to discuss your replatforming and modernization strategy, challenges, opportunities, and industry best practices.
Proof of concept
If you want to modernize, but aren’t sure how to migrate from Oracle ATG without disruption, we can begin with a 2–3 week discovery phase to perform analysis of existing capabilities and business priorities, design a solution, and build an implementation roadmap.
Discovery
If you’re ready to leave Oracle ATG behind, we provide an end-to-end replatforming program. With 10+ years of experience in comprehensive implementations for the largest retailers, we can offer complete migration within a year.
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