Irina Panchenko

Customer loyalty has always been a top priority for retailers. And the digital transformation trend hasn’t changed that fact. Instead, what digital transformation has done is expand the playing field. It has enabled a vastly increased number of customer touchpoints, the creation of a 360 view of ea...

In a previous article, we reviewed the main attributes of loyalty programs including customer profiles, points systems, and rewards types. We looked at what types of business inputs are required to design a loyalty program and which business rules and strategies need to be clearly defined. In this...

In a previous article, we reviewed the way that loyalty programs can help businesses improve sales, increase profits, establish long-term relationships with customers, and encourage them to become advocates for your brand. To achieve these goals, modern loyalty programs are increasing in complexity...

The modern world is rapidly changing every day, bringing new levels of complexity and new challenges. This means both customers and retailers are continually making adjustments to their behaviors to meet changing desires, expectations, and environments. At the same time, the market has never b...