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Digital transformation has allowed retailers to expand their customer touchpoints and create a 360 view of each customer, enabling them to quickly react to changes in customer behavior and build long-term loyalty campaigns.
This article provides a comprehensive guide on the features and components of a modern loyalty engine, including customer loyalty service, promotion configuration portal, CRM integration, analytics/reports, and more. It also discusses the challenges of data processing and the pros and cons of building an in-house solution versus using a third-party loyalty platform.
Building an engaging and effective loyalty program requires understanding customer types and profiles, as well as designing rewards that are attractive and elicit an emotional response. The article outlines the main steps involved in developing a point-based loyalty program, including reaching out to customers, motivating them to take action, and allowing them to redeem rewards. It also discusses the calculation of points, the impact of returns on loyalty programs, and the different types of rewards that can be offered.
This article discusses the importance of loyalty programs for retailers and explores different types of loyalty programs. It also provides insights on how to build a loyalty program, including the option of using a third-party platform or building an in-house solution.
