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Next Best Action (NBA) to augment customer engagement in Commercial Pharma

Machine learning is changing the way businesses are conducted, and the commercial pharmaceuticals sector is no exception. Discover how Grid Dynamics has been engaging with leading commercial pharma companies to experiment with ML models to commercialize their products and personalize customer engagements across marketing and communication channels.

Data quality control framework for enterprise data lakes

Data quality control is a mission-critical capability for virtually any modern enterprise. Why? Because data quality issues can disrupt business processes and services, invalidate any type of analytics performed in the company, and damage a company’s reputation. Learn how a robust Analytics Platform can resolve these challenges.

Operationalizing Next Best Action in Commercial Pharma: A Blueprint

Next Best Action recommendations represent a new paradigm for building customer analytics and personalization systems for a customer-centric approach to healthcare provider engagement. The solution capabilities result in higher engagement,  shorter time-to-engagement, reduced churn, and increased value delivery.

Cloud Migration & Application Modernization

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MODERNIZE, SCALE, CUT COSTS, AND INNOVATE

Modernize legacy applications in the cloud to deliver on today’s demands for secure, on-demand, PHI- and HIPAA-compliant digital patient/provider engagements.

Future-Proof Applications

PREPARE FOR SUSTAINABLE TECHNOLOGY INNOVATION

Build scalable, cost-effective infrastructure in a multi/hybrid cloud environment with a microservices-based approach to support mission-critical applications such as EHR, EDC, CTMS, and ERP applications, while enabling support for DR, product engineering, and data management needs.

Application modernizationMicroservices platform

Cloud-native Services

LEVERAGE THE FLEXIBILITY AND SCALABILITY OF THE CLOUD

Modernize apps in the cloud for greater flexibility and scalability, and significantly lower infrastructure costs. Leverage best-in-class cloud services from Azure Health Data Services, AWS Omics, and Google Cloud Accelerate Drug Development to optimize, secure, accelerate, and streamline Pharma, Life Sciences and Healthcare operations.

We work with major cloud hyperscalers to build starter kits and blueprints that accelerate cloud migration and solution implementation to get you up and running in weeks, rather than months, or even years.

Cloud migrationGoogle Cloud PlatformAmazon Web ServicesMicrosoft Azure

Data Engineering

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COLLECT, CLEAN, CONSOLIDATE, VISUALIZE, AND TRAIN YOUR DATA

Manage end-to-end Pharma, Life Sciences and Healthcare data pipelines with CI/CD workflows and IaaC infrastructure, advanced data quality automation, and stream processing.

Analytics Platform

UNLEASH THE LATENT VALUE OF DATA

Implement a robust, cloud-native Analytics Platform or IoT Analytics Platform with state-of-the-art data processing and multimodal AI models that support FDA- and HIPAA-compliant genomic and patient data analytics, clinical trial insights to support drug discovery, commercial recommendations for optimized sales engagements, and IoT data for personalized patient experience and remote patient monitoring. Further optimize these processes with data quality automation and stream processing to achieve relevant, real-time insights from multiple sources.

Thanks to our range of Analytics Platform Starter Kits, developed in conjunction with leading data science and cloud solution providers, we’ve helped a number of Fortune 500 companies achieve a 10X speed-to-market and efficiency boost.

Analytics platformIoT Analytics PlatformStream Processing & Click Stream Data AnalyticsData qualityData Governance

Machine Learning Platform

GET TO VALUABLE INSIGHTS FAST

Integrate a Machine Learning Platform with MLOps and DataOps processes to improve data accessibility and quality, get to insights faster, make data-driven decisions more confidently, and achieve greater business impact.

Get to valuable insights fast with our range of Machine Learning Platform Starter Kits, built with best-in-class tech, and designed to accelerate time-to-market and optimize ML value.

Machine Learning platformMachine Learning Ops

Experience Engineering

Drug Usage mobile view
REIMAGINE THE DIGITIZED EXPERIENCE MODEL WITH COMPOSABLE COMMERCE AND ADVANCED ANALYTICS AND AI

Design experiences around the changing needs of patients, caregivers, and HCPs across increasingly complex care journeys, introduce new engagement approaches to better support Pharma and Healthcare leaders, and create end-to-end, omnichannel experiences that are optimized for convenience and personalization.

Digital Commerce modernization

COMPOSE COMPELLING DIGITAL BUYING EXPERIENCES

Digitize the end-to-end commerce journey for B2B suppliers and buyers, and B2C patients and HCPs, with dedicated packaged business capabilities (PBCs) on a composable commerce platform. Leverage best-in-class commerce components for pricing and promotion automation, order and inventory management, supply chain optimization, personalized search and recommendations, loyalty programs, convenient checkout, order fulfillment, and returns management.

Composable commercecommercetools Composable Commerce Starter KitGoogle Discovery AI Starter Kit for commercetools

Commercial Engagement Personalization

AUGMENT SALES AND MARKETING OPERATIONS WITH ADVANCED ANALYTICS AND AI

Leverage the power of quality data analytics, artificial intelligence, and machine learning to optimize Pharma, Life Sciences and Healthcare commercial operations.

Develop a digital personalization strategy that employs Next Best Action to optimize drug sales rep marketing tactics. Gain a deep understanding of customer behaviors, preferences, and needs with historical and real-time insights and recommendations to nurture, maintain and propel customer journeys.

Data Analytics SolutionsNext best actionCustomer intelligence and personalization

Patient-First Services

IMPROVE HEALTH OUTCOMES WITH PERSONALIZED PATIENT SERVICES

Empower patient support specialists and HCPs with advanced analytics, end-to-end connectivity capabilities, and access to unique data and insights to improve patient compliance and engagement. Strengthen remote patient monitoring through the use of patient portals and advanced decision support tools that collect and analyze patient data from mobile tablets, wearables, medical sensors, and other IoT devices.

Next best actionCustomer intelligence and personalization

Operations Efficiency & Cost-Saving

Supply Chain
OPTIMIZE THE PHARMA, LIFE SCIENCES AND HEALTHCARE VALUE CHAIN

Leverage big data, analytics and AI for ultimate cost efficiency and productivity

Streamline supply chain, smart manufacturing, drug discovery, clinical trials, and claim and case management processes with platforms and decision-support tools designed specifically for the Pharma, Life Sciences and Healthcare industry.

Supply Chain Optimization

STREAMLINE THE SUPPLY CHAIN PROCESS

Optimize supply chain workflows and leverage advanced analytics to forecast disruptive events, overcome cold chain challenges, evaluate and respond quickly to drug supply and inventory risks, improve sourcing, distribution and cold storage logistics, and streamline communications between manufacturers, warehouses, wholesalers, and other stakeholders of the Pharma, Life Sciences and Healthcare supply chain.

Supply chain optimization

Smart Manufacturing

AUTOMATE AND ACCELERATE QUALITY CONTROL

Leverage IoT and GMP quality engineering for smart drug manufacturing that reduces equipment downtime and streamlines operations with AI-powered visual quality and compliance control, equipment health monitoring and predictive maintenance tools.

Predictive maintenanceAnomaly detectionIoT PlatformVisual Quality control

Research and Development

LEVERAGE DATA, AI & ML TO SUPPORT THE R&D AND PRODUCT LIFECYCLE

Manage the medical research, drug discovery, clinical trial and product development lifecycle from discovery, onboarding, and regulation, to compliance and documentation from a single source of truth with best-in-class software integrations, big data insights, multimodal medical AI (pulling together and extracting knowledge from individuals at scale—sources of data that include multiple continuous biosensors, biologic layers such as the genome and microbiome, environment, and medical records/literature), following GLP and GXP foundations for ultimate efficiency.

Analytics platformData Analytics Solutions

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Our strategic partners

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AWS
Grid Dynamics partners with AWS to enable businesses to accelerate innovation in retail by migrating their systems to the cloud in order to reduce infrastructure costs, accelerate speed-to-market and seamlessly deliver omnichannel customer experiences. We help dominant players in the retail industry adopt cutting-edge digital commerce technology to transform customer engagement and personalization.
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Google Cloud Partnership
Grid Dynamics has a long history of migrating Fortune 500 clients to Google Cloud Platform. Now, Grid Dynamics has teamed up with Google Cloud to empower retailers with Google-quality semantic and visual search, rich results relevancy and recommendations, and deep personalization features out of the box. Get up and running on Google Cloud Retail Search in a cinch with our Google Cloud Product Discovery Starter Kit and unrivaled search technology expertise.
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Microsoft
Grid Dynamics is a certified Microsoft Cloud partner. As a systems integrator we support the growth of Microsoft Bing for Commerce solutions based on advanced semantic vector search technology, powered by deep learning.
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Lenses
Grid Dynamics is well known for its world-class highly scalable data platform implementations. We partner with Lenses.io for real-time data streaming and in-stream processing. Lenses.io was founded to help enterprises simplify their application development and transform data operations by making data work for teams and not the other way around. By enabling teams to monitor, investigate, secure and deploy on their data platform, Lenses.io organizations can take data technologies into a single, secure data experience. In doing so, they’ve been able to shift their focus to more data-driven business outcomes.
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Dataiku
Grid Dynamics is a certified Dataiku partner. Grid Dynamics specialized in implementing advanced AI/ML solutions on top of the Dataiku platform, including models driving fraud detection, customer churn prevention, predictive maintenance, supply chain optimization, and much more. Dataiku is one of the world’s leading AI and machine learning platforms, supporting agility in organizations’ data efforts via collaborative, elastic, and responsible AI, all at an enterprise scale.
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Snowflake
Snowflake’s founders built a data platform from scratch that would harness the immense power of the cloud. But their vision didn’t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations have seamless access to explore, share, and unlock the true value of their data.
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Databricks
Grid Dynamics partners with Databricks to help clients unify their data, analytics and AI on one simple, powerful platform. With this solution, we enable clients to streamline data ingesting and management, derive new insights from complete data, and accelerate ML and team productively. Our Starter Kits for AI/ML enhanced Pricing and Promotion, Supply Chain, and Customer 360 Personalization allow our clients realize business value more quickly, creating competitive advantages in their markets.
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Harness
Grid Dynamics has helped a number of Fortune-500 companies achieve 10x reduction of time to market by modernizing applications, migrating to cloud and microservices, and onboarding DevOps best practices. We partnered with Harness.io to implement Continuous Delivery from code commit to production deployments for traditional and microservices applications across cloud and datacenter environments. The CI/CD platform from Harness.io simplifies the implementation of the Continuous Delivery process and reduces the time and effort to implement best of breed DevOps best practices.
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CommerceTools
commercetools is a leading eCommerce solution for innovators and visionaries. Helping brands increase business agility and innovate across new business models. The CommerceTools architecture provides flexible, cloud-based, microservice, commerce API solutions to the market.
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