Digital engagement (257)

Learn how integrating AI in composable commerce enables intelligent orchestration, personalized experiences, and faster innovation. Download Grid Dynamics’ ebook.

This leading automotive aftermarket company replaced 12+ year-old legacy platforms with a composable MACH architecture that now supports the growth of its multi-brand B2B automotive parts distribution business across Europe. The automotive commerce modernization results speak for themselves:...

You know the feeling: you walk into a store only to find out that the product you saw online is out of stock! This is one of the most common and problematic experiences for customers who shop multichannel retail. The problem for you? Disconnected sales channels, lost income, frustrated custom...

The buzzword “composable commerce” has dominated digital strategy conversations since Gartner popularized the term in 2020. But behind the marketing hype lies a longstanding, proven practice of integrating specialized, best-of-breed technology components into a flexible and scalable ecosystem....

2025’s tariff shakeup is here, and it’s rewriting the rules for e-commerce. With sweeping U.S. and North American reforms—like a new 10% baseline import duty, the end of the $800 de minimis exemption for shipments from Hong Kong and China (all imports from these regions now face steep tariffs of 12...

AI for retail starts with composable commerce—where every click feels personal, every journey is seamless, and every interaction counts. Grid Dynamics’ composable commerce platform blends MACH architecture with advanced AI to craft shopping experiences that sense, adapt, and respond in real time....

The Grid Dynamics Pre-composed Commerce Starter Kit for Google Cloud is an AI-powered eCommerce platform representing a strategic solution for retailers facing the dual challenges of delivering exceptional customer experiences while reducing order fulfillment costs. This MACH-based (Microservic...

Download the full case study now to explore how this tools distributor reimagined their automotive ecommerce experience for future success. By downloading, you'll gain access to exclusive insights that can help inform your own digital transformation strategies. Whether you're in the automotive i...

For many businesses, moving away from familiar but inherently unadaptable legacy suites is challenging. However, eliminating this technical debt one step at a time can bolster your confidence. The best starting point is transitioning from a monolithic CMS to a headless CMS. This shift to a modern c...

Grid Dynamics' Pre-composed Commerce Platform for Google Cloud offers a streamlined solution for implementing composable commerce architecture. Developed with commercetools, this starter kit accelerates digital commerce implementation by up to 40% while reducing the complexity of composable systems...

Discover how Contentstack, commercetools, Google Vertex AI, and Grid Dynamics accelerate e-commerce innovation through the integration of generative AI and composable commerce.

The headless CMS market is experiencing unprecedented growth as organizations recognize its potential for delivering flexible, personalized digital experiences. Recent market analysis reveals striking momentum—the global headless CMS software market, valued at $851.48 million in 2024, is projected...

Discover the top digital customer experience trends to shape 2025. Explore AI, personalization, and CX strategies in this free ebook.

Discover the latest D2C manufacturing technology trends in our ebook. Learn key innovations driving the industry forward and how to stay ahead in 2025.

Grid Dynamics won the 2024 Contentstack Experience Award for Most Innovative Project by empowering this global sports brand to rapidly deliver personalized digital experiences. When a leading sporting goods retailer with a global footprint faced challenges with its outdated content managemen...

In the era of precision medicine and on-demand experiences, intelligent content management is the nervous system of pharma innovation and engagement. By seamlessly connecting data, insights, and knowledge across the organization, it accelerates discovery, enhances decision-making, and ultimate...

In 2022, Clarks, the iconic 200-year-old footwear brand, faced a critical digital crossroads. With massive global sales and an outdated e-commerce platform, Clarks partnered with Grid Dynamics to architect and launch an all-new Clarks.com. This case study reveals how they transformed from a legacy...

Discover how the Contentstack, Constructor, and Grid Dynamics partnership can transform your customer acquisition strategy with an expertly integrated search and content approach.

Explore the top 6 technology trends in e-commerce that blur the line between physical and digital experiences using a MACH-based flexible business model, AI-powered personalization, and unified customer data. Download this e-book to uncover how each trend promises tailored shopping journeys for ever...

E-commerce has undergone a profound transformation in recent years, driven by soaring customer expectations. Shoppers now demand seamless omnichannel experiences, lightning-fast site speeds, and rapid innovation to meet evolving market demands. However, traditional monolithic architectures struggle...

SAP Commerce Cloud (formerly SAP Hybris) has been a widely adopted commerce platform for over a decade. Throughout the 2010s, it was consistently rated as a leading solution in the market, providing retailers with a solid platform for efficient e-commerce operations. However, the digital commerce e...

In the pharma industry, composable commerce acts as a powerful alchemist, blending potent ingredients into a personalized elixir of success. Like a skilled alchemist mixing precise elements to create transformative potions, composable commerce seamlessly combines diverse digital capabilities, empow...

AI-powered e-commerce is taking center stage as more and more retail brands utilize next-gen solutions to delight customers and gain competitive advantages. Pairing human creativity with modern tech capabilities not only optimizes operational efficiency but also crafts a dynamic, anticipa...

While composable commerce unlocks a flexible and scalable technology ecosystem to build digital solutions that meet unique business needs, the biggest differentiator among different composable ecosystems is how various packaged business capabilities (PBCs) are seamlessly integrated to ensure harm...

For many years, e-commerce applications have been built from custom development services, leveraging great open-source frameworks and tools. However, making all these components work together as one ecosystem—from technical aspects to managing teams and aligning their milestones—is no easy feat.W...

In the dynamic world of digital commerce, the landscape has transformed dramatically over the past two decades. From monolithic systems that offered comprehensive solutions but lacked adaptability, to the rise of microservices and headless architectures, businesses have sought more flexible and cus...

Composable commerce has emerged as a transformative approach to e-commerce that offers unprecedented flexibility and scalability to businesses. Where traditional monolithic suites burden organizations with unused features and an inflexible software ecosystem, composable commerce unlocks a ‘best-f...

It should come as no surprise that Generative AI is the #1 tech trend in 2023, but it certainly isn't the only one. Building a foundational composable commerce ecosystem of best-in-class tools to support and personalize customer buying journeys should remain top-of-mind for retailers and brands who...

Traditional monolithic e-commerce platforms lack the flexibility or scalability required to meet the evolving needs of modern consumers. Digital commerce modernization can help with these issues by identifying and prioritizing business functionality for migration to microservices.

Composable commerce is a game-changing concept that elevates online shopping to new heights. It represents a shift away from a platform-centric perspective to a customer-centric approach, emphasizing the importance of delivering a superior experience to the end user. There are a number of e...

In today’s consumer-driven digital economy, personalized customer experiences in the Telecom sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with brands th...

Recent years are marked by dramatic changes in the Telecommunications business environment, driven by the pandemic, economic turbulence, and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers changed their shopping habits, thei...

In today’s consumer-driven digital economy, personalized customer experiences in the B2B commerce sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with bran...

Exceptional customer experience is critical for retailers in the post-pandemic digital age, but monolithic e-commerce systems simply don’t have the advanced capabilities, scalability or flexibility needed to meet the rapidly changing demands of today’s digital consumers. With composable commerce an...

Keeping up with consumer demand for personalized experiences across multiple channels is paramount to digital commerce brands. Conventional monolithic applications can no longer solve this challenge. Today it takes a modular architecture approach known as MACH to enable fast, easy change management...

Shimano, a $5B bicycle components, fishing tackle and rowing equipment company, engaged us to improve the overall performance of their EU B2B platform. We conducted an Adobe Experience Manager (AEM), and SAPShimano, a $5B bicycle components, fishing tackle, and rowing equipment company, sought to e...

Originally published by Total Retail E-commerce has come a long way since companies like Amazon.com and eBay first launched their online businesses. While pre-pandemic online transactions only amounted to 13.8 percent of global retail sales, consumers quickly shifted to online shopping when the...

This case demonstrates how the shopping cart and checkout functionality of an on-premise, legacy, monolithic eCommerce platform was modernized to a cloud-based serverless solution. The customer, an American chain of luxury department stores, required modernized e-commerce capabilities in the...

In our new and increasingly all-digital reality we see immersive technologies like AI, ML, AR and VR trending, all with the goal of engaging modern consumers in commerce anywhere and everywhere with deeply personalized, convenient and relevant experiences. How are luxury retailers achieving thes...

The stakes have never been higher for the luxury retail industry to meet consumer demand for personalized digital experiences across multiple channels, including taking a deep dive into new fields of augmented reality and virtual reality. We have already seen a major shift to digital as a response...

Ecommerce software has come a long way and achieved remarkable progress, turning from relatively simple applications into complex platforms rich in features and functionality. Back in the days when Amazon and eBay started their first online businesses, monolith architecture was virtually the only o...

Consumer demand for personalized digital shopping experiences has skyrocketed over the last few years, and constant change is to be expected. Add to this the fact that every retail environment is unique, with specific product catalogs and exclusive customer experience needs. One of the most crucial...

Recent years are marked with dramatic change in the business environment driven by the pandemic, economic turbulence and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers change their shopping habits, their brand loyalty is sh...

All the buzz in 2022 is about digital customer experience. Forget about digital transformation - we’ve been there, done that and got the t-shirt! Now is the time to focus on your customers’ needs, wants and wishes, and transform the ways in which you can deliver on them across all your channels....

Customers nowadays are seeking a holistic experience across channels when it comes to retail. Despite the increased popularity of online shopping, many still prefer an in-store experience. For example, one study shows that 70% of UK consumers over the age of 45 still prefer human interaction over s...

Customer loyalty has always been a top priority for retailers. And the digital transformation trend hasn’t changed that fact. Instead, what digital transformation has done is expand the playing field. It has enabled a vastly increased number of customer touchpoints, the creation of a 360 view of ea...

Customer-centricity is all about having a holistic view of your operations and customer interactions in order to better meet the needs of your consumers and maximize the value delivered to them. Historically, for many manufacturers, the shift to a more customer-centric model focused on the transf...

In this white paper, we’ll outline the evolution of omnichannel digital commerce and the 2022 trends shaping its future. You too can curate exceptional customer experiences using cutting-edge digital commerce technology - from composable commerce platforms and AI-powered product discovery to AR, VR...

In a previous article, we reviewed the way that loyalty programs can help businesses improve sales, increase profits, establish long-term relationships with customers, and encourage them to become advocates for your brand. To achieve these goals, modern loyalty programs are increasing in complexity...

The modern world is rapidly changing every day, bringing new levels of complexity and new challenges. This means both customers and retailers are continually making adjustments to their behaviors to meet changing desires, expectations, and environments. At the same time, the market has never b...

Today, many areas of our life are transitioning to online solutions. But despite this trend, there are still plenty of times when we need to move around in the physical space in order to take particular actions or achieve certain goals. In most cases, having an address, a unique name, or a set of c...

Allowing any element of a digital product to fail can have significant implications. Functional failures have tangible consequences for conversion rates, which ultimately impact the entire business. Difficulties with browsing web sites affect user impressions of the brand meaning they may very we...

For almost all industries the digital experience has become a primary importance. And ongoing rapid technology advancements mean that many companies need to reconsider the technology choices around their Content Management System (CMS). CMSs have changed a lot in the last ten years and are now fa...

Faceted navigation, a.k.a. guided navigation is a de-facto standard user experience for any serious online retailer. Facets seamlessly introduce your customers to the structure and attributes of an online catalog and provide shoppers with powerful tools to slice and dice their results with useful f...

Merchandising is an essential part of modern online retail. Automated merchandising platforms allow business users to control search and browse results by affecting product ranking decisions, providing curated content and referring customers to relevant categories or thematic landing pages. Or...

Initially, digital transformation for brick-and-mortar retailers meant creating a good customer experience over web and mobile channels. While that started to close the retail chasm that Amazon had opened beneath traditional retailers, it wasn’t as if they could abandon their stores and go all-digi...

If you want your customers to have a seamless shopping experience no matter where they are or what device they’re using, but you’re stuck with a black box legacy system like Oracle ATG, you may think a true omnichannel experience is beyond your reach. We have helped many of the top retailers in...

Pricing is one of the key factors that drives a successful retail business model, and it is also one of the most difficult to manage. Retailers made lots of improvements on their pricing strategies over the last decade, moving from cost plus or value pricing to modern day AI-driven price management...

The convergence of in-store and online retail operations in recent years has put significant new demands on the management of pricing, offers, and promotions as compared to pre-omnichannel times. The outdated, simplistic approaches to determine the price of products and promotional offerings are st...

Let’s face it — Oracle Endeca is an out-of-date e-commerce search technology solution. Endeca’s lack of personalization and support for omnichannel capabilities have been common problems for many large retailers, and the issues were not getting solved by ATG. We at Grid Dynamics have seen this fi...

After an hour of online research, Rachel bought the perfect raincoat for her upcoming trip in Southeast Asia – and then discovered that it didn't exist. Unfortunately, when she tried to add it to her cart, she was informed that the raincoat was actually out of stock, and could not be purchased. Thi...

Blockchain technology essentially emerged with the introduction of Bitcoin in 2009. But it is now known that blockchain offers numerous other innovative technical and business use applications beyond what was imagined by the creators of the world’s first cryptocurrency. While Bitcoin had a fairly d...

As augmented reality technology continues to advance, it opens up possibilities for a dazzling array of practical and innovative applications. One great example is a “Magic Mirror”. An augmented reality Magic Mirror is a reflective TV screen linked to a camera and controlled by augmented reality so...

If you are an enterprise omni-channel retailer with a significant and growing online presence, it is likely that Oracle ATG has been your platform of choice for many years. You have probably invested thousands of hours and tens of millions of dollars in the customization, integration and tuning of...

Customer retention is critical for retailers and CPG companies today because brand loyalty is a fickle thing in the digital age. However, to effectively prevent customer churn, a few fundamental questions need to be answered: Who will churn? You need to identify the specific user segment that y...

Discover how we improved a Fortune 500 Pharma company's email click rate by 50% with a custom Next Best Action recommendations engine. Along the way, you'll learn how the final repeatable, scalable NBA solution uses BigData and ML best practices to: Empower sales reps with customer, content, an...

It goes without saying that the driving business goal of any Commercial Pharmaceutical company is to increase drug prescriptions by influencing and educating doctors about the drugs and medication they sell. This marketing process entails Commercial Pharma sales representatives reaching out to doct...

The financial services industry is one of the fundamental pillars of the global economy. Given the broad spectrum of functions this sector performs, financial institutions have to stay on the edge of modern tech innovations, provide personalized experiences to their customers, and enhance their ope...

The financial services industry plays an essential role in our daily lives, whether it's helping us manage our finances, purchase a home, or plan for retirement. By offering a wide range of financial products and services, such as loans, credit cards, insurance, investment management, and payment p...

Hyper-personalization has emerged as a key driver of customer engagement in the digital age, and in 2023, hyper-personalization technologies and strategies are expected to surge. By leveraging the latest advancements in artificial intelligence and machine learning, companies can now create highly c...

A company’s ability to generate a steady flow of new customers, and retain existing customers at the same time, can decisively determine whether a business is successful or not. Customer retention is particularly important because the cost of user acquisition is much higher than the cost of user re...

Consumers today increasingly value memorable experiences over products themselves. Leading organizations are turning to cloud-native platforms and advanced analytics to create unified customer 360 solutions, enabling seamless, personalized digital engagement across every channel and touchpoint. By...

Machine learning (ML) is changing the way businesses are conducted. These days, most sectors employ machine learning in their solutions, and the commercial pharmaceuticals sector is no exception. Leading commercial pharma companies are experimenting with ML models to commercialize their products wi...

This is the third article in our series introducing NBA to the commercial pharma industry. This article will explain how the customer engagement index (CEI) is calculated to enable NBA to recommend channels to sales reps based on historical health care provider (HCP) data and behavioral preferences...

There is no doubt that customer-centricity and personalization tools are driving digital transformation investments in commercial pharma. The big question, however, is how to operationalize data-driven insights that help pharma sales reps overcome the challenge of limited access to health care prov...

User experience and customer interactions have become critical differentiators, driving a paradigm shift in the insurance industry. As business success is measured by the quality of customer experiences, insurers now have a chance to gain a competitive edge by delivering unparalleled service in thi...

Customers nowadays are seeking a holistic experience across channels when it comes to retail. Despite the increased popularity of online shopping, many still prefer an in-store experience. For example, one study shows that 70% of UK consumers over the age of 45 still prefer human interaction over s...

Customer loyalty has always been a top priority for retailers. And the digital transformation trend hasn’t changed that fact. Instead, what digital transformation has done is expand the playing field. It has enabled a vastly increased number of customer touchpoints, the creation of a 360 view of ea...

In a previous article, we reviewed the main attributes of loyalty programs including customer profiles, points systems, and rewards types. We looked at what types of business inputs are required to design a loyalty program and which business rules and strategies need to be clearly defined. In this...

Do you feel well-equipped when it comes to data-driven personalization? A recent McKinsey survey of data leaders found that only 15% believe their company is on the right track with personalization. Read this whitepaper to explore the new generation of Customer Analytics and Personalization sol...

With a new AWS-based solution, Grid Dynamics significantly improved the performance of this top tier agency's advertising efforts which allowed them to enhance their business. Publishers were able to manage the cost of their ads space by defining a more specific audience which would later be sold b...

To improve the gaming experience for players, a leading video game publisher sought to personalize in-game interactions, streamline model development, and increase long-term engagement and lifetime value (LTV) of users. Grid Dynamics addressed these challenges by implementing a reinforcement learni...

Providing each customer with personalized treatment that helps improve long-term engagement is one of the most fundamental problems in marketing communications. This task is particularly important for businesses that rely heavily on long-term customer relationships, including telecom, video games,...

The banking industry is in the middle of a significant transformation. Fintech startups and other non-traditional companies are gaining market share at the cost of traditional banks, and customer attrition is at an all time high. Source: CB INSIGHTS According to Boston Consulting Group, cor...

Customer retention is the primary pillar for building virtually any subscription-based business, including software, video game, media, and telecom businesses. Nowadays, it is common to use advanced machine learning techniques to predict customer churn probability as accurately as possible. However...

Personalization and recommendation models are widely adopted by technology and entertainment companies as highly efficient tools for digital experience improvement and conversion optimization. The traditional model development and productization process, however, requires significant engineering ef...

In an era where customer data offers valuable insights into user behavior and action, understanding and leveraging this data is crucial for business success. The field of marketing analytics—from its nascent days of predictive analytics to the modern-day marvels of machine learning—charts the journ...

Personalization and recommendation algorithms have been around for many decades, and basic methods such as look-alike modeling and collaborative filtering are widely understood and adopted across the industry. The advancement of deep learning greatly expands the toolkit available to developers of p...

Modern customer analytics and personalization systems use a wide variety of methods that help to reveal and quantify customer preferences and intent, making marketing messages, ads, offers, and recommendations more relevant and engaging. However, most of these methods are designed to optimize only...

Pricing decisions are critically important for any business, as pricing is directly linked to consumer demand and company profits. Even a slightly suboptimal decision-making process inevitably leads to tangible losses, and major mistakes can have grave consequences. Optimal pricing is a challeng...

Agentic commerce is in the midst of a defining moment. Instead of a customer navigating a checkout flow, AI shopping agents can now autonomously purchase goods, renew subscriptions, or restock supplies, executing payments entirely on the customer’s behalf through agentic payments protocols. It’s...

Learn how integrating AI in composable commerce enables intelligent orchestration, personalized experiences, and faster innovation. Download Grid Dynamics’ ebook.

A Fortune 500 wealth management firm partnered with Grid Dynamics to boost financial advisor productivity and accelerate decisions with two connected capabilities: a financial services AI copilot for rapid knowledge discovery and an AWS‑native reporting platform for fast, trusted metrics. In plain...

PepsiCo, one of the largest food and beverage companies in the world, takes a deeply customer-centric approach to in-store merchandising and accessibility. Producing iconic brands such as Pepsi, Lay's, and Gatorade, which are enjoyed by consumers a billion times a day, makes strategic product d...

This leading automotive aftermarket company replaced 12+ year-old legacy platforms with a composable MACH architecture that now supports the growth of its multi-brand B2B automotive parts distribution business across Europe. The automotive commerce modernization results speak for themselves:...

As the largest omnichannel mattress retailer in the U.S., Mattress Firm’s 6,000+ Sleep Experts® are trusted advisors guiding customers to better sleep across 2,200+ stores. But with product information, promotions, financing options, training materials, and operational procedures spread across...

Because this kind of impact is already a reality: Remember how online shopping reshaped retail over the past two decades? We’re on the brink of another shift. Quietly but quickly, the familiar mix of search bars, filters, and shopping carts is starting to feel dated. According to Gartne...

You already know that Shopify is a robust and flexible enterprise e-commerce platform. Add AI search and merchandising, and your customer experience goes from one-size-fits-all to one-in-a-million. Give shoppers what they want: fast, intuitive search, tailored results, and a personalized, conve...

Delight your customers with hyper-personalized, omnichannel, and localized content at scale with Contentstack EDGE—an AI-powered digital experience platform (DXP) fueled by customer data. Cut time-to-market in half with Grid Dynamics, a leading artificial intelligence services company and the e...

Elevate your customer service with the AI-powered Customer Engagement Suite from Grid Dynamics and Google Cloud, one of the leading AI powered solutions for enterprise support. This comprehensive solution combines Google's advanced agentic AI capabilities with Grid Dynamics' proprietary accelerator...

This retail AI trifecta combines Grid Dynamics' expertise with Google Cloud's advanced technologies to modernize retail experiences. This powerful solution integrates AI search and smart merchandising on a pre-composed commerce foundation to deliver seamless, personalized shopping journeys. By l...

As consumerism inevitably evolves, retailers must find new ways to understand their customers and refine their digital and in-store experiences. At the heart of this change is an AI-powered eCommerce platform with AI search, enriched product catalogs, and precision merchandising—key elements th...

For many businesses, moving away from familiar but inherently unadaptable legacy suites is challenging. However, eliminating this technical debt one step at a time can bolster your confidence. The best starting point is transitioning from a monolithic CMS to a headless CMS. This shift to a modern c...

Grid Dynamics' GenAI Content and Catalog Optimization transforms catalog management using generative AI to enhance product information, improve search, and streamline content creation. As Google Cloud's launch partner, Grid Dynamics brings 18 years of e-commerce expertise and 8 years of enterprise...

Grid Dynamics and Google Cloud have partnered to deliver a transformative search solution combining Google's Vertex AI Search for Commerce with Grid Dynamics' 14 years of search expertise and proprietary Merchandising Experience Platform (MXP) accelerator. The solution delivers impressive result...

As a retail leader, are you in complete control of your search, browse, and recommendation strategies? Do your digital experiences align with your business goals while delivering what customers expect? Can you control product rankings to highlight specific items in search results, adjust categories...

Artificial Intelligence (AI) is at the forefront of a transformative shift in banking, financial services, and insurance (BFSI) documentation, redefining how institutions manage, process, and analyze vast amounts of data. In an industry where precision and compliance are paramount, traditional meth...

AI is emerging as a transformative tool in regulatory compliance. Recent regulatory actions underscore the urgency of this technological shift. Earlier in 2024, LPL Financial agreed to pay more than $6m in fines and restitution to settle claims brought by the Financial Industry Regulatory Author...

Discover how Google conversational search powered by catalog optimization, smart matching, and conversion-focused ranking enhances product discovery and drives purchase decisions.

Digital commerce has undergone a seismic shift over the past few years. In the blink of an eye, over 2 billion global digital buyers were flooding the internet, and projections indicate that 95% of all purchases will be made online through digital channels by 2040. With this, the number of online s...

Dissect the five transformative technology trends redefining wealth management. Get actionable insights on leveraging AI, advanced analytics, and digital ecosystems to optimize operations, and deliver superior client experiences.

Have you come across a retail marketing message lately that states, 'Bring the fitting room home and find what you love'? Many retail brands today showcase their customer-first mindset through 'try before you buy' experiences, allowing customers to order products online, try everything, and return...

Discover how the Contentstack, Constructor, and Grid Dynamics partnership can transform your customer acquisition strategy with an expertly integrated search and content approach.

Explore the top 6 technology trends in e-commerce that blur the line between physical and digital experiences using a MACH-based flexible business model, AI-powered personalization, and unified customer data. Download this e-book to uncover how each trend promises tailored shopping journeys for ever...

Discover how we've reshaped tire recognition technology through advanced AI methodologies, leveraging deep learning visual models and seamless integration with Amazon Web Services (AWS). In collaboration with a prominent automotive industry leader, we've addressed the critical need for precise tire...

Navigate the rapidly changing insurance landscape with our in-depth analysis of 2024 trends. Gain valuable insights and stay ahead of the competition...

E-commerce has undergone a profound transformation in recent years, driven by soaring customer expectations. Shoppers now demand seamless omnichannel experiences, lightning-fast site speeds, and rapid innovation to meet evolving market demands. However, traditional monolithic architectures struggle...

Explore the technical prowess of conversational AI in e-commerce, from intricate customer service and artificial intelligence services to personalized shopping experiences. Leveraging advanced artificial intelligence (AI), Large Language Models (LLMs), and Natural Language Processing (NLP) technolo...

SAP Commerce Cloud (formerly SAP Hybris) has been a widely adopted commerce platform for over a decade. Throughout the 2010s, it was consistently rated as a leading solution in the market, providing retailers with a solid platform for efficient e-commerce operations. However, the digital commerce e...

In the ever-growing world of e-commerce, providing customers with an efficient and relevant product ranking experience is crucial for driving sales and maintaining customer satisfaction. Online retailers invest significant resources into optimizing their search and recommendation systems to ensure...

Generative AI holds immense value in diverse industries, reshaping business operations and customer interactions. In marketing and retail, it enables personalized content creation, virtual try-ons, and conversational product discovery, enhancing customer experiences. Healthcare benefits from AI in...

Explore 10 pioneering AI trends, uncover the power of generative AI, and witness how Grid Dynamics is spearheading innovation. Download now to gain exclusive insights to transform your organization and stay at the forefront of the AI revolution.

Embark on a transformative exploration into the realm of advanced product discovery, where artificial intelligence, deep learning, and computer vision converge to redefine the way users interact with digital commerce platforms. Our latest case study delves into the revolutionary strategie...

In the pharma industry, composable commerce acts as a powerful alchemist, blending potent ingredients into a personalized elixir of success. Like a skilled alchemist mixing precise elements to create transformative potions, composable commerce seamlessly combines diverse digital capabilities, empow...

Welcome to the future of wealth management, where transformative technologies are redefining the landscape. Our latest white paper details the powerful role of generative AI in reshaping how wealth management firms operate, offering you a comprehensive guide to navigate this groundbreaking shift....

Did you know that the journey for a groundbreaking drug from concept to market spans a staggering 12 to 18 years, with a jaw-dropping price tag of $2.6 billion? What’s more, only a tiny 10% of candidates even make it to clinical trials. But here's the good news–Generative AI is stepping in to res...

In a world where artificial intelligence (AI) is transforming industries, the pharmaceutical sector faces unique challenges in fully embracing this technological revolution. Often, the industry experiences a multitude of isolated AI pilot projects that struggle to transition into full-scale product...

AI-powered e-commerce is taking center stage as more and more retail brands utilize next-gen solutions to delight customers and gain competitive advantages. Pairing human creativity with modern tech capabilities not only optimizes operational efficiency but also crafts a dynamic, anticipa...

Envision yourself as a store owner looking to boost foot traffic. You hatch a plan: stand at the front and actively promote your items to those walking by. With enthusiasm, you wear a striking outfit and hold up a blank board, ready to publicize a special deal. However, when it’s time to pen the...

Most industry leaders, specifically manufacturers and retailers recognize the immense strategic value of optimized marketing messages and streamlined customer service to thrive in a competitive market. Research shows that 81% of customers are more likely to make repeat purchases after a positive...

The pharma and life sciences industry is experiencing a data revolution. As everything becomes more digital, the amount of biomedical data is exploding. This presents an opportunity to tap into valuable insights to advance R&D, manufacturing, marketing, and more. However, companies struggle to...

For many years, e-commerce applications have been built from custom development services, leveraging great open-source frameworks and tools. However, making all these components work together as one ecosystem—from technical aspects to managing teams and aligning their milestones—is no easy feat.W...

In the dynamic world of digital commerce, the landscape has transformed dramatically over the past two decades. From monolithic systems that offered comprehensive solutions but lacked adaptability, to the rise of microservices and headless architectures, businesses have sought more flexible and cus...

Composable commerce has emerged as a transformative approach to e-commerce that offers unprecedented flexibility and scalability to businesses. Where traditional monolithic suites burden organizations with unused features and an inflexible software ecosystem, composable commerce unlocks a ‘best-f...

The demand for online marketing solutions and omnichannel experiences has led to an explosion of digital information. As a result, the necessity for content management tools has significantly surged. At the same time, the online landscape for content management is fiercely competitive, making it...

Our offerings combine strong domain expertise, world-class engineering capabilities...

It should come as no surprise that Generative AI is the #1 tech trend in 2023, but it certainly isn't the only one. Building a foundational composable commerce ecosystem of best-in-class tools to support and personalize customer buying journeys should remain top-of-mind for retailers and brands who...

The world of AI is constantly evolving, and recent advances in text-to-image models like DALL-E and Stable Diffusion have been truly groundbreaking. These models are already transforming how artists and designers work, enabling them to experiment with their ideas and create stun...

Traditional product design can be a complex and challenging process, requiring multiple stages of ideation, modification, restyling, 3D modeling, prototyping, and testing. One of the main challenges is finding the balance between creative freedom and practical constraints, such as cost, manufactura...

It's time to strategically amplify your impact in the ever-evolving landscape of generative AI...

Generative AI has gained immense interest thanks to the unprecedented success of ChatGPT, the AI chatbot that most of the world has come to love, built by OpenAI. In fact, ChatGPT has become the world's fastest-growing consumer application in history, gaining 100 million users in just 2 months afte...

The telecom industry has faced numerous challenges in recent years, including waning revenues and return on invested capital (ROIC), as well as difficulty keeping up with post-pandemic customer demands. It would be expected that, by now, telecom operators would have adopted AI-powered solutions to...

In today’s consumer-driven digital economy, personalized customer experiences in the Telecom sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with brands th...

Recent years are marked by dramatic changes in the Telecommunications business environment, driven by the pandemic, economic turbulence, and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers changed their shopping habits, thei...

In today’s consumer-driven digital economy, personalized customer experiences in the B2B commerce sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with bran...

Hyper-personalization has emerged as a key driver of customer engagement in the digital age, and in 2023, hyper-personalization technologies and strategies are expected to surge. By leveraging the latest advancements in artificial intelligence and machine learning, companies can now create highly c...

We built an Augmented-Reality-powered space and product measurement application for a leading specialty retailer in the storage and space organization market. By offering the AR functionality in the client's mobile app, consumers save significant time and effort by being able to measure, coordinate...

There has been a noticeable surge in interest in augmented reality (AR) in recent years, as demonstrated by the release of new updates from major technology companies such as Apple and Google. With that in mind, the mobile development team at Grid Dynamics conducted some additional research into AR...

A virtual world where we live, work, shop, and interact with others may have sounded like science fiction a few short years ago, but it’s fast becoming a tangible reality. This virtual world is called the Metaverse: a digital ecosystem made up of decentralized, user-generated platforms that provide...

With tens or even hundreds of thousands of options at their fingertips, shoppers are switching brands at unprecedented rates. While traditional values like price (30%), quality (16%), and delivery costs (15%) are still significant decision-making factors, a report by McKinsey shows that availabil...

Keeping up with consumer demand for personalized experiences across multiple channels is paramount to digital commerce brands. Conventional monolithic applications can no longer solve this challenge. Today it takes a modular architecture approach known as MACH to enable fast, easy change management...

While traditional values like price, quality, and delivery costs still matter in the digital commerce world, it’s the search experience that has now become the strongest driver of new purchases. With hundreds of thousands of options at their fingertips, shoppers expect to find what they are looking...

If you’re not thinking about the business impact of the metaverse yet, it’s high time to wake up and e-smell the digital coffee. Gartner predicts that by 2026, 25% of people will spend at least one hour per day working, shopping, studying, or using social media in the metaverse. Tech giants like Fa...

Manufacturers are embracing AI technology to gain a competitive advantage over the market. Gartner predicts that by 2026, 75% of large enterprises will have adopted some form of robotics in their warehouse operations. Additionally, 25% of manufacturers will have transitioned by then to a micros...

Consumers today increasingly value memorable experiences over products themselves. Leading organizations are turning to cloud-native platforms and advanced analytics to create unified customer 360 solutions, enabling seamless, personalized digital engagement across every channel and touchpoint. By...

For retailers, eCommerce leaders, and data scientists looking to boost customer engagement, product discovery, and revenue per visitor, this white paper offers a hands-on, technically guided approach to building an effective personalization engine. The guide explains how to bridge the gap betwe...

Knowde, a leading digital marketplace for ingredients, polymers and chemistry, was looking to provide more relevant, timely, and personalized search experiences for their customers. Following a MACH approach to composable commerce, we implemented a powerful new search system that supports: mul...

It is no surprise that the outbreak of COVID-19 accelerated the adoption of AR technology. The transformative challenges posed by the pandemic urged businesses to find new approaches to customer engagement, and advances in human-computer interaction and AR have high potential in that regard. Th...

Unique shopping experience portal to optimize personal assistant interactions for select customers, designed and implemented as a greenfield AWS-native solution. Our client is an American chain of luxury department stores focusing on high-end curated products and excellent customer servi...

This article was originally posted on the Insurance Edge. The insurance industry is undergoing a digital transformation, with technologies such as artificial intelligence (AI) and machine learning (ML) providing companies with the ability to automate, personalize, and even accelerate customer gr...

Digitization is revolutionizing the way the insurance industry does business, with newfound ability to automate, personalize, and accelerate customer growth through artificial intelligence and machine learning. These changes benefit both insurance companies and customers in the long run: Insurers a...

Consumer demand for personalized digital shopping experiences has skyrocketed over the last few years, and constant change is to be expected. Add to this the fact that every retail environment is unique, with specific product catalogs and exclusive customer experience needs. One of the most crucial...

In modern life it is almost impossible to imagine a day without a mobile phone. We use them all the time, carry them around everywhere we go, and store very personal information on them, to the point where they become more than just a phone and more than just a gadget. With the technological adva...

Data is the lifeblood of insurance. Having accurate information regarding customers' demographics, medical history, and socioeconomic status allows insurance companies to understand their clients well enough to offer protection tailored to their specific needs. However, times are changing. Insur...

With the recent invention of the transformer architecture, we have seen major breakthroughs in the Natural Language Processing (NLP) domain. It is no surprise that attempts to transfer these techniques to other domains is also currently trending. For example, since 2020, the self-attention (SA) mec...

Recent years are marked with dramatic change in the business environment driven by the pandemic, economic turbulence and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers change their shopping habits, their brand loyalty is sh...

All the buzz in 2022 is about digital customer experience. Forget about digital transformation - we’ve been there, done that and got the t-shirt! Now is the time to focus on your customers’ needs, wants and wishes, and transform the ways in which you can deliver on them across all your channels....

We live in a multicultural society with more than 7 000 languages spoken across the world today. To better serve the needs and preferences of global consumers, retailers need to understand the unique nuances and characteristics of the diverse languages their customers speak. It is no longer enoug...

In the modern world, advanced recognition technologies play an increasingly important role in various areas of human life. Recognizing the characteristics of vehicle tires is one such area where deep learning is making a valuable difference. How? Read on to find out. Solving the problem of r...

In today’s highly digitized world, business models need to change to keep up with consumer demands. With the impacts of the COVID-19 pandemic, businesses are having to reimagine their business models entirely, and they’ve had to do it at a massively accelerated pace. The manufacturing industry is n...

Customer-centricity is all about having a holistic view of your operations and customer interactions in order to better meet the needs of your consumers and maximize the value delivered to them. Historically, for many manufacturers, the shift to a more customer-centric model focused on the transf...

In an era where customer experience and product discovery innovations are a top priority for businesses, we are witnessing a shift from traditional recommendation systems towards session-based recommendation systems in the digital commerce sector. Why? Because they produce personalized recommendati...

In an era where customer experience and product discovery innovations are a top priority for businesses, we are witnessing a shift from traditional recommendation systems towards session-based recommendation systems in the digital commerce sector. Read this case study to see how we designed and...

In this white paper, we’ll outline the evolution of omnichannel digital commerce and the 2022 trends shaping its future. You too can curate exceptional customer experiences using cutting-edge digital commerce technology - from composable commerce platforms and AI-powered product discovery to AR, VR...

Visual search is changing the product discovery game for retailers in the accelerated digital playing field. Replacements.com, the world’s largest retailer of tableware, drinkware, silver-flatware and estate jewelry entered the game with a bang! With a catalog of over 11 million products, many with...

Even though Black Friday and Cyber Monday are behind us, the online shopping craze is not slowing down. Thanks to ongoing pandemic precautions, a rapidly increasing number of people are turning to digital commerce platforms to shop for everything from daily groceries to clothes, shoes, gadgets, gif...

The manufacturing industry is under immense pressure to adopt cutting-edge technology solutions in order to remain competitive in an increasingly digital and on-demand economy. You have to be faster, smarter and more agile to meet customer and industry demands, and process efficiency is fundamental...

Semantic query parsing, described in “Semantic query parsing blueprint”, is a powerful technique to improve relevance of the search results. It has proven especially successful when a search solution deals with semi-structured data, such as ecommerce product catalog, customer profiles or real estat...

Meet Lucy, a nice young lady and enthusiastic fashion shopper. Spring is in the air and Lucy just passed by somebody wearing this truly amazing dress. She positively needs to get something like this, right now. Easy! Lucy opens her favorite clothing store’s website, taps the search bar and type...

Ever tried to stretch your imagination and picture how your bedroom would look like with that new lovely wallpaper? What about new tiles for a bathroom? Sounds like a tedious task, especially as you go through dozens of design options, combine and compare them. Well, no more! Modern augmented reali...

The coin recognition system is a great showcase of the power of modern deep learning image processing models. While coins themselves are relatively simple objects, many coins look very similar and it is surprisingly challenging to build a system that can reliably identify a particular coin. That is...

NLP technologies are rapidly improving, changing our user experience, and increasing the efficiency of working with text data. For instance, web search and language translation innovations changed our world, and now Deep Learning enters more and more areas. While writing these sentences, the editor...