Digital engagement (278)

Download the ebook to learn how vibe prototyping helps teams validate ideas earlier, reduce uncertainty sooner, and invest only in initiatives with real business potential.

Conversational AI agents for customer support cut call abandonment, automate resolutions, and free agents for complex work. Real use cases with results.

See how a leading omnichannel sleep retailer used an AI retail search assistant to make online discovery feel as guided as an in-store consultation. In this case study, you’ll learn how Grid Dynamics designed a triage-first discovery platform that blends fast facet search with a conversational shop...

Delivering customer service at the speed of today’s expectations is not optional anymore. See how a leading automotive retailer restructured its e-commerce search and customer support by implementing a conversational AI agent on WhatsApp and achieved response times as fast as 3 seconds, enablin...

Once upon a time, your enterprise product catalog was a backend concern. A necessary system of record. Something teams updated quietly while the real “experience” work happened elsewhere. Today, that separation no longer exists. Research shows that 87% of shoppers rate product data as “extremely...

In the telecom industry, retaining customers is a survival strategy. Rising competition, customer dissatisfaction, and delayed churn detection often leave providers reacting too late. A global telecom giant partnered with Grid Dynamics to modernize its AI churn prevention system, transforming m...

Agentic commerce is in the midst of a defining moment. Instead of a customer navigating a checkout flow, AI shopping agents can now autonomously purchase goods, renew subscriptions, or restock supplies, executing payments entirely on the customer’s behalf through agentic payments protocols. It’s...

Learn how integrating AI in composable commerce enables intelligent orchestration, personalized experiences, and faster innovation. Download Grid Dynamics’ ebook.

A Fortune 500 wealth management firm partnered with Grid Dynamics to boost financial advisor productivity and accelerate decisions with two connected capabilities: a financial services AI copilot for rapid knowledge discovery and an AWS‑native reporting platform for fast, trusted metrics. In plain...

PepsiCo, one of the largest food and beverage companies in the world, takes a deeply customer-centric approach to in-store merchandising and accessibility. Producing iconic brands such as Pepsi, Lay's, and Gatorade, which are enjoyed by consumers a billion times a day, makes strategic product d...

This leading automotive aftermarket company replaced 12+ year-old legacy platforms with a composable MACH architecture that now supports the growth of its multi-brand B2B automotive parts distribution business across Europe. The automotive commerce modernization results speak for themselves:...

As the largest omnichannel mattress retailer in the U.S., Mattress Firm’s 6,000+ Sleep Experts® are trusted advisors guiding customers to better sleep across 2,200+ stores. But with product information, promotions, financing options, training materials, and operational procedures spread across...

Because this kind of impact is already a reality: Remember how online shopping reshaped retail over the past two decades? We’re on the brink of another shift. Quietly but quickly, the familiar mix of search bars, filters, and shopping carts is starting to feel dated. According to Gartne...

You already know that Shopify is a robust and flexible enterprise e-commerce platform. Add AI search and merchandising, and your customer experience goes from one-size-fits-all to one-in-a-million. Give shoppers what they want: fast, intuitive search, tailored results, and a personalized, conve...

Delight your customers with hyper-personalized, omnichannel, and localized content at scale with Contentstack EDGE—an AI-powered digital experience platform (DXP) fueled by customer data. Cut time-to-market in half with Grid Dynamics, a leading artificial intelligence services company and the e...

Grid Dynamics and Google Cloud bring shopping and customer service together on one intelligent platform. Powered by Vertex AI Search and Customer Experience Agent Studio, Gemini Enterprise deploys multimodal, agentic AI that delivers personalized, proactive engagement across every touchpoint. ...

This retail AI trifecta combines Grid Dynamics' expertise with Google Cloud's advanced technologies to modernize retail experiences. This powerful solution integrates AI search and smart merchandising on a pre-composed commerce foundation to deliver seamless, personalized shopping journeys. By l...

As consumerism inevitably evolves, retailers must find new ways to understand their customers and refine their digital and in-store experiences. At the heart of this change is an AI-powered eCommerce platform with AI search, enriched product catalogs, and precision merchandising—key elements th...

For many businesses, moving away from familiar but inherently unadaptable legacy suites is challenging. However, eliminating this technical debt one step at a time can bolster your confidence. The best starting point is transitioning from a monolithic CMS to a headless CMS. This shift to a modern c...

Grid Dynamics' GenAI Content and Catalog Optimization transforms catalog management using generative AI to enhance product information, improve search, and streamline content creation. As Google Cloud's launch partner, Grid Dynamics brings 18 years of e-commerce expertise and 8 years of enterprise...

Grid Dynamics and Google Cloud have partnered to deliver a transformative search solution combining Google's Vertex AI Search for Commerce with Grid Dynamics' 14 years of search expertise and proprietary Merchandising Experience Platform (MXP) accelerator. The solution delivers impressive result...

See how a leading omnichannel sleep retailer used an AI retail search assistant to make online discovery feel as guided as an in-store consultation. In this case study, you’ll learn how Grid Dynamics designed a triage-first discovery platform that blends fast facet search with a conversational shop...

As a retail leader, are you in complete control of your search, browse, and recommendation strategies? Do your digital experiences align with your business goals while delivering what customers expect? Can you control product rankings to highlight specific items in search results, adjust categories...

Artificial Intelligence (AI) is at the forefront of a transformative shift in banking, financial services, and insurance (BFSI) documentation, redefining how institutions manage, process, and analyze vast amounts of data. In an industry where precision and compliance are paramount, traditional meth...

AI is emerging as a transformative tool in regulatory compliance. Recent regulatory actions underscore the urgency of this technological shift. Earlier in 2024, LPL Financial agreed to pay more than $6m in fines and restitution to settle claims brought by the Financial Industry Regulatory Author...

Discover how Google conversational search powered by catalog optimization, smart matching, and conversion-focused ranking enhances product discovery and drives purchase decisions.

Digital commerce has undergone a seismic shift over the past few years. In the blink of an eye, over 2 billion global digital buyers were flooding the internet, and projections indicate that 95% of all purchases will be made online through digital channels by 2040. With this, the number of online s...

Dissect the five transformative technology trends redefining wealth management. Get actionable insights on leveraging AI, advanced analytics, and digital ecosystems to optimize operations, and deliver superior client experiences.

Have you come across a retail marketing message lately that states, 'Bring the fitting room home and find what you love'? Many retail brands today showcase their customer-first mindset through 'try before you buy' experiences, allowing customers to order products online, try everything, and return...

Discover how the Contentstack, Constructor, and Grid Dynamics partnership can transform your customer acquisition strategy with an expertly integrated search and content approach.

Explore the top 6 technology trends in e-commerce that blur the line between physical and digital experiences using a MACH-based flexible business model, AI-powered personalization, and unified customer data. Download this e-book to uncover how each trend promises tailored shopping journeys for ever...

Discover how we've reshaped tire recognition technology through advanced AI methodologies, leveraging deep learning visual models and seamless integration with Amazon Web Services (AWS). In collaboration with a prominent automotive industry leader, we've addressed the critical need for precise tire...

Navigate the rapidly changing insurance landscape with our in-depth analysis of 2024 trends. Gain valuable insights and stay ahead of the competition...

E-commerce has undergone a profound transformation in recent years, driven by soaring customer expectations. Shoppers now demand seamless omnichannel experiences, lightning-fast site speeds, and rapid innovation to meet evolving market demands. However, traditional monolithic architectures struggle...

Explore the technical prowess of conversational AI in e-commerce, from intricate customer service and artificial intelligence services to personalized shopping experiences. Leveraging advanced artificial intelligence (AI), Large Language Models (LLMs), and Natural Language Processing (NLP) technolo...

SAP Commerce Cloud (formerly SAP Hybris) has been a widely adopted commerce platform for over a decade. Throughout the 2010s, it was consistently rated as a leading solution in the market, providing retailers with a solid platform for efficient e-commerce operations. However, the digital commerce e...

Grid Dynamics and Google Cloud have partnered to deliver a transformative search solution combining Google's Vertex AI Search for Commerce with Grid Dynamics' 14 years of search expertise and proprietary Merchandising Experience Platform (MXP) accelerator. The solution delivers impressive result...

In the ever-growing world of e-commerce, providing customers with an efficient and relevant product ranking experience is crucial for driving sales and maintaining customer satisfaction. Online retailers invest significant resources into optimizing their search and recommendation systems to ensure...

Generative AI holds immense value in diverse industries, reshaping business operations and customer interactions. In marketing and retail, it enables personalized content creation, virtual try-ons, and conversational product discovery, enhancing customer experiences. Healthcare benefits from AI in...

Explore 10 pioneering AI trends, uncover the power of generative AI, and witness how Grid Dynamics is spearheading innovation. Download now to gain exclusive insights to transform your organization and stay at the forefront of the AI revolution.

Embark on a transformative exploration into the realm of advanced product discovery, where artificial intelligence, deep learning, and computer vision converge to redefine the way users interact with digital commerce platforms. Our latest case study delves into the revolutionary strategie...

In the pharma industry, composable commerce acts as a powerful alchemist, blending potent ingredients into a personalized elixir of success. Like a skilled alchemist mixing precise elements to create transformative potions, composable commerce seamlessly combines diverse digital capabilities, empow...

There is no longer any doubt that Generative AI (GenAI) in wealth management is more than a fleeting trend. It’s already reshaping front, middle, and back-office operations, from customer service and Financial Advisor assistance to risk prevention, compliance, and sophisticated backend process auto...

Did you know that the journey for a groundbreaking drug from concept to market spans a staggering 12 to 18 years, with a jaw-dropping price tag of $2.6 billion? What’s more, only a tiny 10% of candidates even make it to clinical trials. But here's the good news–Generative AI is stepping in to res...

In a world where artificial intelligence (AI) is transforming industries, the pharmaceutical sector faces unique challenges in fully embracing this technological revolution. Often, the industry experiences a multitude of isolated AI pilot projects that struggle to transition into full-scale product...

AI-powered e-commerce is taking center stage as more and more retail brands utilize next-gen solutions to delight customers and gain competitive advantages. Pairing human creativity with modern tech capabilities not only optimizes operational efficiency but also crafts a dynamic, anticipa...

Envision yourself as a store owner looking to boost foot traffic. You hatch a plan: stand at the front and actively promote your items to those walking by. With enthusiasm, you wear a striking outfit and hold up a blank board, ready to publicize a special deal. However, when it’s time to pen the...

Most industry leaders, specifically manufacturers and retailers recognize the immense strategic value of optimized marketing messages and streamlined customer service to thrive in a competitive market. Research shows that 81% of customers are more likely to make repeat purchases after a positive...

The pharma and life sciences industry is experiencing a data revolution. As everything becomes more digital, the amount of biomedical data is exploding. This presents an opportunity to tap into valuable insights to advance R&D, manufacturing, marketing, and more. However, companies struggle to...

For many years, e-commerce applications have been built from custom development services, leveraging great open-source frameworks and tools. However, making all these components work together as one ecosystem—from technical aspects to managing teams and aligning their milestones—is no easy feat.W...

In the dynamic world of digital commerce, the landscape has transformed dramatically over the past two decades. From monolithic systems that offered comprehensive solutions but lacked adaptability, to the rise of microservices and headless architectures, businesses have sought more flexible and cus...

Composable commerce has emerged as a transformative approach to e-commerce that offers unprecedented flexibility and scalability to businesses. Where traditional monolithic suites burden organizations with unused features and an inflexible software ecosystem, composable commerce unlocks a ‘best-f...

The demand for online marketing solutions and omnichannel experiences has led to an explosion of digital information. As a result, the necessity for content management tools has significantly surged. At the same time, the online landscape for content management is fiercely competitive, making it...

Our offerings combine strong domain expertise, world-class engineering capabilities...

It should come as no surprise that Generative AI is the #1 tech trend in 2023, but it certainly isn't the only one. Building a foundational composable commerce ecosystem of best-in-class tools to support and personalize customer buying journeys should remain top-of-mind for retailers and brands who...

The world of AI is constantly evolving, and recent advances in text-to-image models like DALL-E and Stable Diffusion have been truly groundbreaking. These models are already transforming how artists and designers work, enabling them to experiment with their ideas and create stun...

Traditional product design can be a complex and challenging process, requiring multiple stages of ideation, modification, restyling, 3D modeling, prototyping, and testing. One of the main challenges is finding the balance between creative freedom and practical constraints, such as cost, manufactura...

It's time to strategically amplify your impact in the ever-evolving landscape of generative AI...

Generative AI has gained immense interest thanks to the unprecedented success of ChatGPT, the AI chatbot that most of the world has come to love, built by OpenAI. In fact, ChatGPT has become the world's fastest-growing consumer application in history, gaining 100 million users in just 2 months afte...

This retail AI trifecta combines Grid Dynamics' expertise with Google Cloud's advanced technologies to modernize retail experiences. This powerful solution integrates AI search and smart merchandising on a pre-composed commerce foundation to deliver seamless, personalized shopping journeys. By l...

The telecom industry has faced numerous challenges in recent years, including waning revenues and return on invested capital (ROIC), as well as difficulty keeping up with post-pandemic customer demands. It would be expected that, by now, telecom operators would have adopted AI-powered solutions to...

In today’s consumer-driven digital economy, personalized customer experiences in the Telecom sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with brands th...

Recent years are marked by dramatic changes in the Telecommunications business environment, driven by the pandemic, economic turbulence, and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers changed their shopping habits, thei...

In today’s consumer-driven digital economy, personalized customer experiences in the B2B commerce sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with bran...

Hyper-personalization has emerged as a key driver of customer engagement in the digital age, and in 2023, hyper-personalization technologies and strategies are expected to surge. By leveraging the latest advancements in artificial intelligence and machine learning, companies can now create highly c...

We built an Augmented-Reality-powered space and product measurement application for a leading specialty retailer in the storage and space organization market. By offering the AR functionality in the client's mobile app, consumers save significant time and effort by being able to measure, coordinate...

There has been a noticeable surge in interest in augmented reality (AR) in recent years, as demonstrated by the release of new updates from major technology companies such as Apple and Google. With that in mind, the mobile development team at Grid Dynamics conducted some additional research into AR...

A virtual world where we live, work, shop, and interact with others may have sounded like science fiction a few short years ago, but it’s fast becoming a tangible reality. This virtual world is called the Metaverse: a digital ecosystem made up of decentralized, user-generated platforms that provide...

With tens or even hundreds of thousands of options at their fingertips, shoppers are switching brands at unprecedented rates. While traditional values like price (30%), quality (16%), and delivery costs (15%) are still significant decision-making factors, a report by McKinsey shows that availabil...

Keeping up with consumer demand for personalized experiences across multiple channels is paramount to digital commerce brands. Conventional monolithic applications can no longer solve this challenge. Today it takes a modular architecture approach known as MACH to enable fast, easy change management...

While traditional values like price, quality, and delivery costs still matter in the digital commerce world, it’s the search experience that has now become the strongest driver of new purchases. With hundreds of thousands of options at their fingertips, shoppers expect to find what they are looking...

If you’re not thinking about the business impact of the metaverse yet, it’s high time to wake up and e-smell the digital coffee. Gartner predicts that by 2026, 25% of people will spend at least one hour per day working, shopping, studying, or using social media in the metaverse. Tech giants like Fa...

Manufacturers are embracing AI technology to gain a competitive advantage over the market. Gartner predicts that by 2026, 75% of large enterprises will have adopted some form of robotics in their warehouse operations. Additionally, 25% of manufacturers will have transitioned by then to a micros...

Consumers today increasingly value memorable experiences over products themselves. Leading organizations are turning to cloud-native platforms and advanced analytics to create unified customer 360 solutions, enabling seamless, personalized digital engagement across every channel and touchpoint. By...

For retailers, eCommerce leaders, and data scientists looking to boost customer engagement, product discovery, and revenue per visitor, this white paper offers a hands-on, technically guided approach to building an effective personalization engine. The guide explains how to bridge the gap betwe...

Knowde, a leading digital marketplace for ingredients, polymers and chemistry, was looking to provide more relevant, timely, and personalized search experiences for their customers. Following a MACH approach to composable commerce, we implemented a powerful new search system that supports: mul...

It is no surprise that the outbreak of COVID-19 accelerated the adoption of AR technology. The transformative challenges posed by the pandemic urged businesses to find new approaches to customer engagement, and advances in human-computer interaction and AR have high potential in that regard. Th...

Unique shopping experience portal to optimize personal assistant interactions for select customers, designed and implemented as a greenfield AWS-native solution. Our client is an American chain of luxury department stores focusing on high-end curated products and excellent customer servi...

This article was originally posted on the Insurance Edge. The insurance industry is undergoing a digital transformation, with technologies such as artificial intelligence (AI) and machine learning (ML) providing companies with the ability to automate, personalize, and even accelerate customer gr...

Digitization is revolutionizing the way the insurance industry does business, with newfound ability to automate, personalize, and accelerate customer growth through artificial intelligence and machine learning. These changes benefit both insurance companies and customers in the long run: Insurers a...

Consumer demand for personalized digital shopping experiences has skyrocketed over the last few years, and constant change is to be expected. Add to this the fact that every retail environment is unique, with specific product catalogs and exclusive customer experience needs. One of the most crucial...

In modern life it is almost impossible to imagine a day without a mobile phone. We use them all the time, carry them around everywhere we go, and store very personal information on them, to the point where they become more than just a phone and more than just a gadget. With the technological adva...

Data is the lifeblood of insurance. Having accurate information regarding customers' demographics, medical history, and socioeconomic status allows insurance companies to understand their clients well enough to offer protection tailored to their specific needs. However, times are changing. Insur...

With the recent invention of the transformer architecture, we have seen major breakthroughs in the Natural Language Processing (NLP) domain. It is no surprise that attempts to transfer these techniques to other domains is also currently trending. For example, since 2020, the self-attention (SA) mec...

Recent years are marked with dramatic change in the business environment driven by the pandemic, economic turbulence and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers change their shopping habits, their brand loyalty is sh...

All the buzz in 2022 is about digital customer experience. Forget about digital transformation - we’ve been there, done that and got the t-shirt! Now is the time to focus on your customers’ needs, wants and wishes, and transform the ways in which you can deliver on them across all your channels....

We live in a multicultural society with more than 7 000 languages spoken across the world today. To better serve the needs and preferences of global consumers, retailers need to understand the unique nuances and characteristics of the diverse languages their customers speak. It is no longer enoug...

In the modern world, advanced recognition technologies play an increasingly important role in various areas of human life. Recognizing the characteristics of vehicle tires is one such area where deep learning is making a valuable difference. How? Read on to find out. Solving the problem of r...

In today’s highly digitized world, business models need to change to keep up with consumer demands. With the impacts of the COVID-19 pandemic, businesses are having to reimagine their business models entirely, and they’ve had to do it at a massively accelerated pace. The manufacturing industry is n...

Customer-centricity is all about having a holistic view of your operations and customer interactions in order to better meet the needs of your consumers and maximize the value delivered to them. Historically, for many manufacturers, the shift to a more customer-centric model focused on the transf...

In an era where customer experience and product discovery innovations are a top priority for businesses, we are witnessing a shift from traditional recommendation systems towards session-based recommendation systems in the digital commerce sector. Why? Because they produce personalized recommendati...

In an era where customer experience and product discovery innovations are a top priority for businesses, we are witnessing a shift from traditional recommendation systems towards session-based recommendation systems in the digital commerce sector. Read this case study to see how we designed and...

In this white paper, we’ll outline the evolution of omnichannel digital commerce and the 2022 trends shaping its future. You too can curate exceptional customer experiences using cutting-edge digital commerce technology - from composable commerce platforms and AI-powered product discovery to AR, VR...

Visual search is changing the product discovery game for retailers in the accelerated digital playing field. Replacements.com, the world’s largest retailer of tableware, drinkware, silver-flatware and estate jewelry entered the game with a bang! With a catalog of over 11 million products, many with...

Even though Black Friday and Cyber Monday are behind us, the online shopping craze is not slowing down. Thanks to ongoing pandemic precautions, a rapidly increasing number of people are turning to digital commerce platforms to shop for everything from daily groceries to clothes, shoes, gadgets, gif...

The manufacturing industry is under immense pressure to adopt cutting-edge technology solutions in order to remain competitive in an increasingly digital and on-demand economy. You have to be faster, smarter and more agile to meet customer and industry demands, and process efficiency is fundamental...

Semantic query parsing, described in “Semantic query parsing blueprint”, is a powerful technique to improve relevance of the search results. It has proven especially successful when a search solution deals with semi-structured data, such as ecommerce product catalog, customer profiles or real estat...

Meet Lucy, a nice young lady and enthusiastic fashion shopper. Spring is in the air and Lucy just passed by somebody wearing this truly amazing dress. She positively needs to get something like this, right now. Easy! Lucy opens her favorite clothing store’s website, taps the search bar and type...

Ever tried to stretch your imagination and picture how your bedroom would look like with that new lovely wallpaper? What about new tiles for a bathroom? Sounds like a tedious task, especially as you go through dozens of design options, combine and compare them. Well, no more! Modern augmented reali...

The coin recognition system is a great showcase of the power of modern deep learning image processing models. While coins themselves are relatively simple objects, many coins look very similar and it is surprisingly challenging to build a system that can reliably identify a particular coin. That is...

NLP technologies are rapidly improving, changing our user experience, and increasing the efficiency of working with text data. For instance, web search and language translation innovations changed our world, and now Deep Learning enters more and more areas. While writing these sentences, the editor...

These days, when machine learning-based result ranking becomes a de-facto standard for e-commerce search implementations, it still relies on the high quality of the matching. No matter how sophisticated your ML ranking algorithm is, if relevant products are not retrieved from the search index, it w...

Machine learning is an essential part of the modern search system. ML models are helping in many areas of search workflow, such as intent classifications, query parsing, facet selection, and, most importantly, results re-ranking. In this blog post, we will explore the benefits of expanding the...

Delivering customer service at the speed of today’s expectations is not optional anymore. See how a leading automotive retailer restructured its e-commerce search and customer support by implementing a conversational AI agent on WhatsApp and achieved response times as fast as 3 seconds, enablin...

In the modern digital world, we still rely on manual data entry for many important business processes. Needless to say, this leads to slower data processing, frustrated employees and costly errors which could be avoided with automated reliable data entry and processing. Often, even the data which...

According to Hedges & Co. report, US online sales of auto parts and accessories amounted to $12B and, while new car sales projection are looking bleak, the future of the automotive aftermarket is quite positive. Both specialized auto parts retailers and online commerce powerhouses like Amazon...

In the  previous article we discussed the Endeca rules model and explained how to re-implement this model using Elasticsearch. We needed to implement inverted search to trigger our rules and we leveraged powerful percolator feature in Elasticsearch which greatly simplified our implementation...

Search engines have been with us for several decades already, and we are using them daily in our digital lives, so why are we still talking about search? Isn’t search a solved problem already? Search probably would have been a long solved problem if human language were a well-defined, thought-th...

Replacements, Ltd. is the world's largest retailer of tableware, silver, estate jewelry and watches, including patterns being produced by manufacturers as well as those discontinued. Customers looking to expand their collections, along with those who have misplaced or broken pieces, use the compa...

Online retailers operating large catalogs are always looking to improve the quality of their product discovery functionality. Keyword search and category browse experience powered by their search engine is a first stage of sales funnel where fast and relevant search results can produce delightful a...

Online retailers are always looking for ways to provide delightful and frictionless shopping experience to their customers. Product discovery, powered by search and category browsing, stays at the top of the sales funnel and has the highest impact in converting visitors to customers.  At the...

While traditional values like price, quality, and delivery costs still matter in the digital commerce world, it’s the search experience that has now become the strongest driver of new purchases. With hundreds of thousands of options at their fingertips, shoppers expect to find what they are looking...

Since the dawn of ecommerce in the end of the nineties, online retailers have coined a famous “If they can’t find ‘em, they can’t buy ‘em” motto, which stands today as fresh as ever. Online shoppers have a lot of choices, and their patience is getting ever shorter: they expect instant, precise, rel...

Deep-learning powered natural language processing is growing by leaps and bounds. During the past year, latest NLP models exceeded the human performance baseline in some specific language understanding tasks. Source: Facebook AI State-of-the-art NLP models allow AI-enabled systems to repr...

The capabilities of speech recognition and natural language processing are rapidly increasing and now allow people to regularly engage with AI programs in human-like conversations. This opens the doors for an entirely new generation of smart devices and use cases. One of the most promising is voice...

Are only 20% of your product catalog recommendations behavior driven? Product recommendations have become an essential sales tool for e-commerce sites. These recommendation systems typically use collaborative filtering, a common approach for building behavior-based recommendation engines u...

Replacements, Ltd. is the world's largest retailer of tableware, silver and estate jewelry, including patterns still available from manufacturers as well as those discontinued. Customers looking to expand their collections, along with those who have misplaced or broken pieces, use replacements.com’...

“It takes months to find a customer, but only seconds to lose one.” Maintaining a high-quality customer service experience while minimizing costs is high on the list of any e-Commerce enterprise. An AI-based question-answering system can do just that. But how would one approach building such a...

The e-Commerce Director for one of our client’s was concerned that reorder rates with customers were at an industry low. The root cause analysis pointed to the performance of their search order history function, which was so slow that customers couldn't find past order and quit in frustration. They...

“Find all customers who have a birthday in the next 10 days” “Which employees have achieved 10 years of service this month?” These types of questions are simple for a human to answer with the aid of a calendar, but it is much more difficult for a computer to answer them on its own. Calendars...

Smart autocomplete is an essential feature for improving online catalog navigation and boosting product discovery for users. This is especially true for mobile search, where the smaller screen and keyboard, limit the use of more traditional faceted search selectors. Smart autocomplete, also known...

In the middle of your home improvement project, you realize that you've lost a very important screw. You have the matching screw that you need in your hands, and simply need to make another trip to the hardware store. However, a trip to the local hardware store is a hassle, as many of the screws lo...

A modern merchandising system can provide a guided product discovery experience to shoppers, which is essential for retailers with large online catalogs. These systems and tools allow merchandisers to improve product listing relevancy by controlling product matching and ranking when a shopper see...

“Life is better with art” is the motto of Art.com, a leading global online retailer selling high quality art reproductions. Their site lives up to the motto, as they possess the world's largest collection of art, with a meticulously curated catalog of images, featuring state of the art printi...

Nearly all major online retailers these days support faceted navigation, as it is a key instrument of product discovery. Facets provide a powerful, intuitive way to summarize search results from multiple perspectives. They also offer a straightforward interface to apply filters and refine navigat...

Retail is on the brink of yet another technological breakthrough. AI devices like Siri, Alexa, Google Home, and virtual assistants of all kinds are rapidly becoming trusted and dependable aides to many people. Technology companies led by Amazon, Google, Apple, and Microsoft are rushing to grab th...

With an online catalog of over 1M SKUs and a multi-billion dollar e-commerce store, things were going well for the online retailer. However, their search engine’s relevancy was not ideal, hurting their shoppers’ ability to discover the right products and lowering conversion rates. The core pro...

Mr and Mrs. Smith are a regular middle-class couple in the process of remodeling and redecorating their home. After a long and tireless search on Pinterest and other lifestyle websites, they finally found a concept for their new interior decoration plans. The only issue was that actually finding an...

As augmented reality technology continues to advance, it opens up possibilities for a dazzling array of practical and innovative applications. One great example is a “Magic Mirror”. An augmented reality Magic Mirror is a reflective TV screen linked to a camera and controlled by augmented reality so...

A customer of ours, one of the largest omni-channel retailers in the US, was having issues with product discovery. Their e-commerce site had a massive catalog with hundreds of thousands of SKUs, a modern e-commerce backend and a powerful search engine, yet the conversion was less than stellar. Fr...

The Solr suggester component allows you to vastly improve your search capabilities and experience. It provides users with automatic suggestions for query terms, and can be used to implement useful auto-suggest featurest in your search application.  … Catalog Enrichment and Ag...

Augmented Reality (AR) is a type of computer vision technology that allows real-time views to be overlaid with virtual, computer generated objects. As opposed to virtual reality, which replaces the real world with a completely simulated one, augmented reality is designed to enhance people’s perce...

Most websites today are responsive, meaning that their web user interface (UI) supports a variety of screen formats and resolutions. Responsive design lets users view and interact with pages on any size screen from large desktop monitors to small mobile phones. A responsive web UI provides a seamle...

In our previous post, we showed you how to use image recognition to solve the issue of misattribution in e-commerce catalogs. Once you start to trust your models and have trained them to detect a valuable amount of attributes, it is easy to expand from attribute verification to auto tagging. Howe...

In our previous post, we discussed the impact of product misattribution in e-commerce and how image recognition with Machine Learning can be an important tool to resolve this issue. In this post, we will get into the details of how to detect and correct misattribution using Machine Learning, Goog...

A richly attributed and well-curated product catalog is the key asset of online retailers. However, products are frequently misattributed, which makes it a pain for customers to find the products they’re looking for. Catalog product attribution issues are a major pain point in e-commerce. They...

E-commerce customers often need to sort products by price, size, and other SKU-level attributes. Our job is to make this process as easy and pleasant for them as we can, because the more products they find, the more they buy. How do we help them find what they need?For general searching and facet...

In recent years, autocomplete has become a staple feature for searches of all types.Whether Google, Amazon, or smaller sites and vendors, predictive typing, as it’s otherwise known, (also sometimes called auto-suggest, search-as-you-type or type-ahead) has become an expected part of an engagin...

For many years, chatbots have been quietly moving from the screens of sci-fi movies to commercial applications. Companies like Google, Amazon, Apple, IBM, and Microsoft, along with an ever-increasing array of AI startups, have been gradually perfecting Conversational User Interfaces (CUIs) that a...

In online commerce, catalog navigation functionality is one of the key aspects of the overall user experience. Customers spend the majority of their time on the site discovering and selecting products and making purchase decisions. The mission of quality search and browse functionality is to prov...

I was recently on an airline flight with onboard entertainment. There was a good selection of movies, but look at the film navigation menu! It lacks the ability to nest different languages into a single movie item and facet selections based on the movie’s language. As a result, it wastes scre...

We’ve talked about searching nested parents and children with Solr Block Join. But we can go far beyond that, to searching siblings, grandchildren, and other descendants. This gives your customers more search options without forcing them to do a new search every time they add a search parameter....

The “law of unintended consequences” applies to using the block join query parser in Solr, just as it does to many other things in life (and software). Leave out certain query strings in Solr, and It seems to make no difference. … Catalog Enrichment and Agentic CommerceRead More »...

SolrInputDocument has methods — getChildDocuments()and addChildDocument() — for nesting child documents into a parent document. XML and Javabin formats are now able to transfer them. JSON support is ongoing. Start by indexing a few t-shirts, as a sample product-SKU hierarchy us...

In a previous post, we talked about business motivations behind the support of structured documents in a Solr/Lucene index and the unique requirements for a  faceting engine which is created by this approach to modeling data. We have introduced SOLR-5743. Now it is time to take a deep di...

Join support is a highly-requested Solr feature, especially in e-commerce. So I repeated Erick Erickson’s benchmark test with block join support for Solr, and I want to share my observations on how BlockJoinQuery can maximize Solr/Lucene performance.  In this post and in the future,...

A straightforward look at how block join faceting works, how it can save your customers from frustrating search experiences, and why Grid Dynamics created SOLR-5743 to bring block join faceting to Solr Here is a simple type of faceted search you see on many e-commerce websites: In this ex...

Solr/Lucene has emerged over the last few years as a leading open source search platform for large-scale e-commerce search engines. Systems based on Solr power major sites including Macy’s, Kohl’s, Walmart, Etsy, and many others. An increasing number of tier-1 digital retailers are building their...

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This leading automotive aftermarket company replaced 12+ year-old legacy platforms with a composable MACH architecture that now supports the growth of its multi-brand B2B automotive parts distribution business across Europe. The automotive commerce modernization results speak for themselves:...

You know the feeling: you walk into a store only to find out that the product you saw online is out of stock! This is one of the most common and problematic experiences for customers who shop multichannel retail. The problem for you? Disconnected sales channels, lost income, frustrated custom...

The buzzword “composable commerce” has dominated digital strategy conversations since Gartner popularized the term in 2020. But behind the marketing hype lies a longstanding, proven practice of integrating specialized, best-of-breed technology components into a flexible and scalable ecosystem....

2025’s tariff shakeup is here, and it’s rewriting the rules for e-commerce. With sweeping U.S. and North American reforms—like a new 10% baseline import duty, the end of the $800 de minimis exemption for shipments from Hong Kong and China (all imports from these regions now face steep tariffs of 12...

AI for retail starts with composable commerce—where every click feels personal, every journey is seamless, and every interaction counts. Grid Dynamics’ composable commerce platform blends MACH architecture with advanced AI to craft shopping experiences that sense, adapt, and respond in real time....

The Grid Dynamics Pre-composed Commerce Starter Kit for Google Cloud is an AI-powered eCommerce platform representing a strategic solution for retailers facing the dual challenges of delivering exceptional customer experiences while reducing order fulfillment costs. This MACH-based (Microservic...

Download the full case study now to explore how this tools distributor reimagined their automotive ecommerce experience for future success. By downloading, you'll gain access to exclusive insights that can help inform your own digital transformation strategies. Whether you're in the automotive i...

For many businesses, moving away from familiar but inherently unadaptable legacy suites is challenging. However, eliminating this technical debt one step at a time can bolster your confidence. The best starting point is transitioning from a monolithic CMS to a headless CMS. This shift to a modern c...

Grid Dynamics' Pre-composed Commerce Platform for Google Cloud offers a streamlined solution for implementing composable commerce architecture. Developed with commercetools, this starter kit accelerates digital commerce implementation by up to 40% while reducing the complexity of composable systems...

Discover how Contentstack, commercetools, Google Vertex AI, and Grid Dynamics accelerate e-commerce innovation through the integration of generative AI and composable commerce.

The headless CMS market is experiencing unprecedented growth as organizations recognize its potential for delivering flexible, personalized digital experiences. Recent market analysis reveals striking momentum—the global headless CMS software market, valued at $851.48 million in 2024, is projected...

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Grid Dynamics won the 2024 Contentstack Experience Award for Most Innovative Project by empowering this global sports brand to rapidly deliver personalized digital experiences. When a leading sporting goods retailer with a global footprint faced challenges with its outdated content managemen...

In the era of precision medicine and on-demand experiences, intelligent content management is the nervous system of pharma innovation and engagement. By seamlessly connecting data, insights, and knowledge across the organization, it accelerates discovery, enhances decision-making, and ultimate...

In 2022, Clarks, the iconic 200-year-old footwear brand, faced a critical digital crossroads. With massive global sales and an outdated e-commerce platform, Clarks partnered with Grid Dynamics to architect and launch an all-new Clarks.com. This case study reveals how they transformed from a legacy...

Discover how the Contentstack, Constructor, and Grid Dynamics partnership can transform your customer acquisition strategy with an expertly integrated search and content approach.

Explore the top 6 technology trends in e-commerce that blur the line between physical and digital experiences using a MACH-based flexible business model, AI-powered personalization, and unified customer data. Download this e-book to uncover how each trend promises tailored shopping journeys for ever...

E-commerce has undergone a profound transformation in recent years, driven by soaring customer expectations. Shoppers now demand seamless omnichannel experiences, lightning-fast site speeds, and rapid innovation to meet evolving market demands. However, traditional monolithic architectures struggle...

SAP Commerce Cloud (formerly SAP Hybris) has been a widely adopted commerce platform for over a decade. Throughout the 2010s, it was consistently rated as a leading solution in the market, providing retailers with a solid platform for efficient e-commerce operations. However, the digital commerce e...

In the pharma industry, composable commerce acts as a powerful alchemist, blending potent ingredients into a personalized elixir of success. Like a skilled alchemist mixing precise elements to create transformative potions, composable commerce seamlessly combines diverse digital capabilities, empow...

AI-powered e-commerce is taking center stage as more and more retail brands utilize next-gen solutions to delight customers and gain competitive advantages. Pairing human creativity with modern tech capabilities not only optimizes operational efficiency but also crafts a dynamic, anticipa...

While composable commerce unlocks a flexible and scalable technology ecosystem to build digital solutions that meet unique business needs, the biggest differentiator among different composable ecosystems is how various packaged business capabilities (PBCs) are seamlessly integrated to ensure harm...

For many years, e-commerce applications have been built from custom development services, leveraging great open-source frameworks and tools. However, making all these components work together as one ecosystem—from technical aspects to managing teams and aligning their milestones—is no easy feat.W...

In the dynamic world of digital commerce, the landscape has transformed dramatically over the past two decades. From monolithic systems that offered comprehensive solutions but lacked adaptability, to the rise of microservices and headless architectures, businesses have sought more flexible and cus...

Composable commerce has emerged as a transformative approach to e-commerce that offers unprecedented flexibility and scalability to businesses. Where traditional monolithic suites burden organizations with unused features and an inflexible software ecosystem, composable commerce unlocks a ‘best-f...

It should come as no surprise that Generative AI is the #1 tech trend in 2023, but it certainly isn't the only one. Building a foundational composable commerce ecosystem of best-in-class tools to support and personalize customer buying journeys should remain top-of-mind for retailers and brands who...