GenAI catalog optimization

COST

Save substantial costs by automating manual data entry, cleansing, and quality control processes

GROWTH

Boost product discovery, conversion rates, and rapid product onboarding to drive business growth

EFFICIENCY

Integrate, harmonize, and localize multimodal data from multiple vendors for seamless operations

QUALITY

Streamline product categorization and taxonomy for consistent data quality across your entire catalog

ENGAGEMENT

Personalize titles and descriptions for customer segments, crafting SEO-optimized content that reflects your brand voice

Every product tells a story

In the vast digital marketplace, a single product isn’t just an item—it’s a complex tapestry of attributes, features, and potential connections waiting to be discovered by the right customer. A running shoe isn’t merely footwear; it’s a fusion of cushioning technology, arch support, and performance-enhancing design that could be the perfect fit for a marathon enthusiast or a casual jogger alike. But telling these intricate product stories at scale, across thousands or even millions of SKUs, while maintaining brand consistency and driving conversions, is a daunting task. That’s where many brands, marketplaces, and retailers hit a wall.

Enter the GenAI catalog optimization solution—your key to unlocking product discovery differentiation. This comprehensive toolset is designed to help you craft compelling narratives that captivate customers and drive conversions. By integrating the kit with your commerce stack, you can unlock a versatile solution that amplifies your commerce capabilities and streamlines your product management processes. With its AI-powered content generation, multimodal AI, and advanced categorization and data harmonization features, this kit ensures that your product data is enriched, organized, and presented in a way that resonates with your target audience.

Every product tells a story—let the GenAI catalog optimization solution help you craft intricate, data-driven narratives that reveal the full story of your products, driving customer engagement and conversions.

GenAI catalog optimization features

COMPREHENSIVE E-COMMERCE PARTNERSHIP

Accelerate your success

Gain access to hands-on guidance, a battle-tested codebase, and a best practices playbook covering application architecture, catalog modeling, and CI/CD patterns. Enjoy ongoing support from e-commerce and AI specialists, ensuring you have the expertise needed to maximize the impact of your enhanced product catalog.

VERSATILE SOLUTION INTEGRATION

Unlock the potential of your commerce stack

Supercharge your commerce capabilities with the starter kit’s versatile API for seamless integration with a variety of commerce solutions, whether it’s a PIM for efficient marketplace onboarding or a commerce solution like commercetools. This integration empowers you to harness creative content generation, personalized brand messaging, SEO metadata optimization, and efficient onboarding within your existing commerce ecosystem. The synergy between our starter kit and various platforms ensures a cohesive and streamlined experience to meet your diverse product management requirements.

CONTENT CREATION

Generate compelling product narratives

Transform your product data into engaging stories that captivate customers. Our AI-powered content generator crafts SEO-optimized descriptions, titles, and marketing copy that reflect your unique brand voice. Boost your visibility in search results, increase customer engagement, and drive conversions with personalized, high-quality content across all your product listings.

MULTIMODAL AI

Unlock insights from multiple sources

Harness the power of multimodal AI to extract and analyze product information from text, images, video, and audio, including raw data in various formats (PDF, XML, JSON), creating a comprehensive product information hub. This all-inclusive approach ensures you capture every valuable detail about your products, from technical specifications to visual attributes. Enhance your product knowledge, improve accuracy, and provide customers with richer, more informative product pages.

TPRODUCT LIFECYCLE MANAGEMENT

Optimize onboarding and enrichment

Streamline the addition of new products and uncover hidden potential in existing listings. Our intelligent system accelerates the onboarding process by automatically filling in missing attributes and suggesting improvements. For your current catalog, it identifies overlooked features, refreshes stale content, and spots cross-selling opportunities, ensuring your entire product range performs at its best.

CATALOG ORGANIZATION

Streamline and optimize your product hierarchy

Simplify your catalog with AI-powered organization that categorizes products, aligns with your existing structure, and removes duplicates across all channels. Enjoy accurate product placement, consistent taxonomy, and enhanced search functionality for better user experiences. Benefit from improved inventory management, valuable marketing insights, and enriched metadata for stronger SEO performance. This streamlined catalog is easier for customers to browse and simpler for you to manage, leading to increased sales and operational efficiency.

VISUAL INTELLIGENCE

Elevate your product imagery

Automatically extract product attributes from images and maintain high-quality visuals across your catalog. Our system identifies key features, colors, and styles, while also flagging subpar images for improvement. Showcase your products at their best, enhancing the visual appeal of your listings and boosting customer confidence in their purchasing decisions.

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SEARCH ENGINE OPTIMIZATION

Generate quality SEO metadata

Enhance your products’ online visibility by generating high-quality SEO metadata. Our starter kit optimizes product titles, descriptions, and metadata to improve search engine ranking. This optimization not only attracts organic traffic but also positions your products prominently in relevant search results, increasing your online presence and customer reach.

CUSTOMER EXPERIENCE

Personalize the shopping journey

Tailor content for different customer segments and power intelligent product recommendations. Our personalization algorithms create custom product stories that resonate with specific audiences, while our recommendation engine suggests relevant “more like this” and “complete the look” options. Enhance the shopping experience, increase cross-selling opportunities, and boost customer satisfaction.

GLOBAL REACH

Expand your market presence

Break language barriers and cultural boundaries with our advanced localization capabilities. Translate and adapt your product content for over 100 languages and regional markets, ensuring your offerings resonate globally. Expand your customer base, enter new markets with confidence, and provide a localized shopping experience that feels native to each region.

USER GENERATED ANALYTICS

Leverage the voice of your customers

Turn user generated content into a goldmine of product insights. Our system analyzes customer reviews, Q&As, and social mentions to extract key features, sentiments, and trends. Generate summaries that highlight product strengths and address potential concerns, building trust with prospective buyers and informing your product development strategies.

DATA HARMONIZATION

Ensure consistency across your catalog

Harmonize and standardize your product data for improved clarity and comparability. Our system normalizes attribute descriptors, units, and measurements across diverse product types, ensuring consistency throughout your catalog. It also automatically expands industry jargon and technical acronyms, making your product information accessible to all customers. Provide clear, standardized, and easily understandable information that facilitates product comparison and boosts customer confidence in their purchasing decisions.

SEARCH ENHANCEMENT

Supercharge product discovery

Modern Search is only as useful as the product data that customers interact with. Enriched product data, SEO, and marketing copy improves internal & external search. Implement cutting-edge search capabilities using vector search and query-to-query associations to help customers find exactly what they’re looking for, even when they use non-standard terms or descriptions. Improve product discoverability, reduce search abandonment, and increase conversion rates with more relevant search results.

GenAI catalog optimization in action

Demo

GenAI catalog optimization enables enhanced and optimized product onboarding and related go-to-market activations. This enterprise-scale solution generates creative and compelling product titles and descriptions aligned to your unique brand voice, and it can translate the copy into multiple languages. Another powerful benefit of this solution is its’ ability to generate high-quality SEO metadata to further support new product onboarding.

Industries

Retail and Brands

Enhance product titles and descriptions to boost engagement and conversions. Personalize content for diverse customer segments, improve SEO for greater visibility, and accelerate new product launches, strengthening competitiveness. Streamline content management, and maintain brand consistency.

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Manufacturing

Generate engaging titles and descriptions to simplify communication of technical specifications for customers. Reinforce brand reputation with consistent messaging across product descriptions. Speed up new product introductions by integrating with PIM systems, reducing time-to-market and operational complexities.

Pharma

Create informative and engaging product descriptions to cater to healthcare professionals and patients. Tailor content for different marketing contexts to enhance message efficacy. Efficiently onboard new products to swiftly introduce them to the market, adhering to regulatory standards and improving healthcare communication.

How GenAI catalog optimization works

The GenAI catalog optimization solution leverages LLMs to transform stale product data into creative product titles and descriptions.

GenAI catalog optimization use cases

Personalized product data generation

Commerce platform and PIM integrations

SEO metadata generation

Brand consistency

Language translation

Accelerated product onboarding

Accelerate your Generative AI journey

We provide flexible engagement options to design and build creative product data solutions. Contact us today to start with a workshop, discovery, or PoC.

Workshop

We introduce the application, exploring AI use cases aligned with the customer’s business needs. Prioritizing high-value use cases, we provide a project proposal.

Discovery

We review the use case, analyze the product catalog, and gather requirements. We design the architecture for AI services, APIs, and UIs, and perform feasibility analytics.

Proof of concept

We onboard datasets, establish data pipelines, and deploy the AI solution. We customize the starter kit, deploy it in the client’s environment, and develop a longer-term roadmap.

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Our latest innovations in Generative AI

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White paper

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Insights

Applications of Generative AI in Digital Commerce

From generating realistic product previews and re-contextualizing products in various scenarios, to simplifying product attribution and crafting optimized SEO metadata, generative AI is leaving its mark across an array of domains.

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Insights

Revolutionizing product visualization with Generative AI

Discover the results of our experiments with text-to-image generative models, and in particular, we’ll explore how brands can leverage this technology for content creation and product visualization.

Driving business success with generative AI

White paper

Jun 06 ‘23 Press release

Grid Dynamics Expands Relationship with Google Cloud, Serving as Global Partner for Implementing Innovative Generative AI Solutions

San Ramon, CA, June 06, 2023 – Grid Dynamics Holdings, Inc. (NASDAQ: GDYN) (Grid Dynamics), a leader in enterprise-level digital transformation services and solutions, today announced a major expansion of its partnership with Google Cloud to develop advanced generative AI capabilities and solutions. Grid Dynamics will partner with Google to develop and implement Google Cloud generative AI solutions for enterprises — a reflection of Grid Dynamics’ position as an industry leader in AI. The newly expanded relationship with Google Cloud around generative AI underscores the key pillars of innovation and industry expansion central to Grid Dynamics’ GigaCube 1 billion dollar growth strategy framework.