Kate Tsurkan

Kate Tsurkan is a Market Analyst at Grid Dynamics with several years of experience working in journalism and the IT sphere

Kate Tsurkan

Augmented reality and the metaverse: A go-to-market strategy for retailers

The Metaverse, a digital ecosystem of decentralized platforms, is set to transform the retail industry. Retailers can leverage technologies like augmented reality (AR) to create immersive and personalized brand experiences in the Metaverse. Major brands like Nike, Gucci, and Walmart have already established a presence in the Metaverse, and retailers need to develop a go-to-market strategy to take advantage of this emerging digital frontier.

Into the future: Embracing the metaverse

The metaverse, a fully-immersive and customizable digital platform, has the potential to transform how we work, shop, and socialize in the digital age. Tech giants like Facebook and Apple are championing its development, and experts predict that it will be an immersive part of daily life for more than half a billion people globally by 2040.