Features
Identify Churners
The starter kit provides models that identify churners and quantify the level of risk and expected time to churn for every individual. These insights can be used to devise personalized churn treatment strategies.
Determine the Optimal Treatment Type and Time
Many churn analytics solutions provide only the churn risk scores, making it challenging to operationalize. Our starter kit helps you develop treatment evaluation and optimization models that recommend optimal treatment type and time for each user.
Understand the Churn Drivers
The starter kit uses interpretable AI features provided by Vertex AI and custom diagnostic methods to provide advanced insight into user behavior and patterns that precede churn.
Incorporate User-Generated Content
We provide models that help extract useful signals from user-generated content such as customer reviews and call transcripts. These signals help improve the accuracy of churn prediction and determine your optimal churn prevention strategy.
Leverage the Power of AutoML
Most of the models included in the starter kit leverage Vertex AI AutoML services that help reduce the feature engineering and model design effort.
Industries
Our starter kit is created based on our experience with multiple clients from various industries.
Telecom
Identify customers who are at risk of switching carriers and personalize offers based on the type of risk such as quality of services or costs.
Software as a service
Mitigate subscription cancellation or pricing plan downgrading risks in early stages.
Video games
Run targeted campaigns to prevent user engagement decline.
Mobile applications
Improve user retention and engagement through advanced user behavior analytics.
Why Develop Churn Analytics Solutions in Google Cloud
How It Works
The starter kit includes several components for churn risk evaluation, advanced churn behavior analytics and insight, and treatment optimization.
Warren Barkley
Sr Director, Product Management Vertex, Google Cloud
Organizations are increasingly seeking out solutions that enable them to leverage enterprise AI to deliver enhanced user experiences. This starter kit brings together the technologies customers need to bring AI into their enterprises and derive deeper insights into customer behavior and overall end-user experiences.
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