Features
End-to-end pipeline
We created reference implementations for all major steps of the pricing optimization pipeline including data preparation, demand forecasting, and various optimization scenarios such as end-of-season sales.
Power of Google Cloud. Open source.
Our Pricing Optimization Starter Kit is designed from the ground up for Google Cloud to efficiently leverage data processing, model development, and model management services provided by Google. The Vertex AI starter kit is completely open source, so it does not include any proprietary or licensable components.
AutoML under the hood
We use Google Cloud’s state-of-the-art capabilities to simplify the development and productization of pricing optimization solutions. In particular, we leverage AutoML capabilities provided by Google Cloud Vertex AI to automate model selection and parameter tuning.
Advanced modeling features
Our Google Cloud Pricing Optimization Starter Kit was created by price management and machine learning experts with extensive domain expertise in retail, manufacturing, and other industries. We incorporated many advanced techniques and best practices that are used by leading B2C and B2B companies.
AI pricing solution use cases
Data-driven price optimization
Promotion optimization
End-of-season sell-through optimization
Dynamic pricing
Demand decomposition and analysis
Cannibalization analysis
Industries
Our decision support tools help manufacturers to optimize their B2B trade promotion planning and execution, ensure trade promotion consistency across retail partners, and integrate directly with digital channels and marketplaces such as Amazon.
Our decision support tools help manufacturers to optimize their B2B trade promotion planning and execution, ensure trade promotion consistency across retail partners, and integrate directly with.
Promotion planning and execution, ensure trade promotion consistency across retail partners, and integrate directly with digital channels and marketplaces such as Amazon.
Manufacturers to optimize their B2B trade promotion planning and execution, ensure trade promotion consistency across retail partners, and integrate directly with digital channels and marketplaces such as Amazon.
Why develop a pricing optimization solution in Google Cloud?
Custom-built price and revenue management solutions driven by AI empower your company with the freedom to innovate and build a competitive edge. Create unique capabilities at lower cost and greater speed than competitors using third-party software.
Google Cloud provides a powerful environment for development and productization of pricing optimization solutions. It helps to reduce development costs, release timelines, and the complexity of production operations.
Price management and optimization processes include many operations ranging from data collection to statistical modeling to customer-facing features. In GCP, the Pricing Optimization Starter Kit can be seamlessly integrated with your data lake, backoffice, and frontend services.
How it works
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