For decades, B2C leaders have been optimizing (and perfecting) buyer personalization to drive online engagement, retention, and revenue.
But personalization in B2B is a far more complex process. Not only do you serve a range of user roles and needs (rather than just individuals), but also, B2B buyers’ purchase decisions often have multiple aspects and involve various corporate stakeholders, all with their own set of requirements, challenges, and budgets.
This is why over the past decade, B2B digital leaders have progressed from identifying single-buyer personas to building and optimizing role-based personas, aligning those with the B2B user journey to drive growth at scale.
Join us for this live session, where experienced B2B leaders share real-world approaches to building role-based personas, designing tailored experiences, and delivering personalization strategies that boost engagement and conversions across the full decision-making process.
Key takeaways
- Learn how to build role-based personas that will engage your customers across all process touch points.
- Improve conversions and customer loyalty through underused personalization strategies.
- Discover pragmatic personalization tactics for quick wins.
- Case study: Using AI personalization to unlock new opportunities for your customer.
Learn how to further unlock B2B growth by empowering your team to implement advanced persona-based personalization strategies using battle-tested role-based persona frameworks.
Register for this webinar
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