Alia Shkurdoda

Alia Shkurdoda

Alia Shkurdoda is a market analyst at Grid Dynamics, focusing on the CEE tech ecosystem, omnichannel commerce, and smart manufacturing.

Blog posts:

Alia Shkurdoda

Alia Shkurdoda is a market analyst at Grid Dynamics, focusing on the CEE tech ecosystem, omnichannel commerce, and smart manufacturing.

Alia Shkurdoda

Capturing the value of IoT across industries

The article discusses the opportunities and best practices for businesses to capture the value of the Internet of Things (IoT), including examples in smart manufacturing, insurance, and digital commerce. It emphasizes the need for a holistic approach, organizational transformation, and partnerships with technology vendors to fully leverage the potential of IoT.

Differentiate your brand story through personalized digital experiences this holiday shopping season

The retail industry is expected to see a recovery and reach new heights of success during the holiday season, with online holiday sales projected to reach $209.7 billion in the US alone. To meet customer demands for personalized and convenient experiences, retailers should focus on composable commerce, artificial intelligence, augmented and virtual reality, customer 360 data, and the Metaverse. These technologies can help retailers create a seamless and engaging shopping experience, including features such as virtual fitting rooms, product visualization tools, customizable products, personalized search results and recommendations, smart reviews, compelling content, real-time inventory views, and discounts and deals.

How insurtechs are transforming the insurance industry

Insurtech companies are using technology innovations such as AI, Big Data, and cloud computing to reshape the insurance industry, driving automation, personalization, and efficiency. These advancements are transforming the insurance value chain, enabling new capabilities, making insurance more accessible, and improving fraud detection and risk prevention.