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Home Insights All authors Brennan Gleason
Brennan Gleason

Brennan Gleason

Head of the UX Design Practice

Brennan is Director and Head of the UX Design Practice at Grid Dynamics, where he leads a global team of designers, researchers, and strategists to deliver user‑centric digital experiences. He oversees UX strategy, establishes design best practices, and partners closely with product and engineering leaders to align design outcomes with business goals.

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Abstract commerce scene with workers, carts, and parcels visualizing orchestrated agentic shopping journeys.
Article
The trust architecture: Why most agentic commerce pilots fail, and what separates the ones that don’t
Artificial intelligence
Digital engagement
+1
Article The trust architecture: Why most agentic commerce pilots fail, and what separates the ones that don’t

The gap between a working demo and a system that survives real customers is the most expensive distance in the enterprise right now. It's also widening. Boards are writing checks for agentic commerce based on demos that won't last a week against actual shoppers. The receipts are already in. Air...

Artificial intelligence
Digital engagement
+1

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