Compose compelling digital commerce experiences with future-proof technologies

The requirements of modern enterprises in the digital era have rendered monolithic technology systems obsolete. Today’s consumers expect differentiated digital experiences from discovery to delivery and beyond, and a one-size-fits-all approach simply doesn’t cut it anymore. The solution? A composable technology system with best-in-class software components for critical areas of business. The best way to implement such a system? MACH: Microservices, API-first, Cloud-native, Headless

As MACH Alliance partners, we are thought leaders and experts in the realm of modern MACH approaches to implementing composable commerce platforms. This means that your composable commerce platform is fast, flexible, scalable, cost-efficient and primed for future change and growth.

Sonja Keerl

MACH Alliance President

A brand’s digital experience is no longer simply a value-add to their physical presence; in many cases, digital is their entire presence, and therefore, getting it right is mission critical for success.

Embrace the future of technology with Grid Dynamics and MACH



Why MACH Alliance membership matters

The MACH Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. To accomplish its mission, the MACH Alliance actively seeks like-minded companies who embrace these future-proof technologies. All members of the MACH Alliance meet a stringent set of certification standards to guarantee their expertise in MACH-related technology.


Composable tech driven by MACH architecture

Composable technology advancement has been driven by gradual modularization and fragmentation of business-critical solutions, the emergence of API-powered digital ecosystems, the rise of the cloud, and continuous improvement of the customer interface. Together these prime movers make up the MACH architecture – Microservices, API-first, Cloud-native, and Headless.


MACH solutions for the world’s largest retailers

Following MACH methodologies and principles, we have designed and implemented cutting-edge composable commerce solutions for some of the world’s leading retailers and brands. Our customers enjoy greater agility, speed and scalability, as well as double-digit improvements in click-through-rates and order conversion rates.


Grid Dynamics wins the Health/Pharma MACH award

In 2022, selfologi and Grid Dynamics were recognized for the most outstanding use of MACH (Microservices-based, API-first, Cloud-native SaaS, Headless) architecture in health/pharma by the MACH Alliance.

Built with an open and best-of-breed enterprise technology ecosystem combined with best-in-class MACH technologies, we delivered the scalability and flexibility required to ensure the company’s business goals were achieved.

MACH business value


Modular, agile, scalable architecture

To ensure that enterprises can innovate swiftly and have an agile experience roadmap, they must own a modular “swappable” architecture. This is the only way to deploy new features rapidly and grow at scale. MACH allows for modular, iterative introduction of packaged business capabilities to address mission critical processes in order of priority.


Achieve enterprise flexibility

Microservices architecture breaks down a monolithic back-end platform into pluggable services with well-defined API contracts that enable flexible, granular change management. It increases organizational agility and enables a DevOps culture for continuous integration, continuous delivery and innovation at scale.


Integrate first-class business capabilities

You decide how to grow your business, we help you choose the best tools and technology to get the job done. We integrate best-in-class solutions as “packaged business capabilities” or PBCs based on your specific business priorities. Compose future-proof experiences by selecting the best vendors for every area of business.


Augment customer experience with headless commerce

Headless architecture decouples the UI from the platform, and the platform from the back-office through an API, allowing for ultimate flexibility, agile delivery, and differentiation in customer experience. Independently and quickly modify any element of the customer experience on the frontend without impacting the backend.


Leverage cloud capabilities

With cloud computing comes greater flexibility, elasticity, scalability, automation and reduced operating costs. With a host of cloud-native services, solutions, security and support, you’ll never look back.


Boost speed-to-market

With MACH architecture, you can run A/B tests or launch voice and AI experiments in days, optimize the customer journey in an hour, release a new promotion in a day or add a new channel in a week. What’s more, your TCO running costs will decrease significantly right from the start.

Accelerate MACH implementation with Grid Dynamics

Based on our experience from large-scale application modernization implementations for Fortune-500 enterprises, following the MACH approach, we can boost speed-to-market by 10X.

Get started with a MACH implementation

Contact us today to start with a workshop, discovery, or PoC


Our latest innovations in MACH technologies

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