Bhavana Ramesh

Machine learning (ML) is changing the way businesses are conducted. These days, most sectors employ machine learning in their solutions, and the commercial pharmaceuticals sector is no exception. Leading commercial pharma companies are experimenting with ML models to commercialize their products wi...

This is the third article in our series introducing NBA to the commercial pharma industry. This article will explain how the customer engagement index (CEI) is calculated to enable NBA to recommend channels to sales reps based on historical health care provider (HCP) data and behavioral preferences...

There is no doubt that customer-centricity and personalization tools are driving digital transformation investments in commercial pharma. The big question, however, is how to operationalize data-driven insights that help pharma sales reps overcome the challenge of limited access to health care prov...