Complex, constraint-heavy queries are now common in retail search, and they quickly expose the limits of legacy keyword-based systems. A request like “a gift for a 10-year-old who loves science, under 50 dollars, delivered by Friday” turns into zero relevant results and a lost shopper.
Production-grade commerce agents address this by interpreting intent, mapping it to catalog data, checking inventory and availability, applying pricing and promotion rules, and orchestrating checkout as a single guided workflow. Enterprises are already deploying these agents with Google AI Search for Commerce and Gemini Enterprise for Customer Experience (GECX) on existing commerce infrastructure.
For 2027 planning, the timing question is simple: Does your first agent go live before competitors adopt similar capabilities? This workshop focuses on how to design agents that respect margin, promotion, and inventory constraints so they operate as governed systems aligned with your commercial policies rather than generic “smart” features.
Results from recent enterprise implementations of AI Search for Commerce and GECX:
15x
ROI
27%
total revenue uplift
6-9%
revenue-per-visit lift
Days
not months, to deploy specialized commerce agents
Following the main event, please join us for a social hour to continue the conversation with food and drinks.
Our speakers
Agenda
Registration & networking
Welcome & introductions
Keynote: “The autonomous discovery-to-transaction engine”
Panel discussion
Live showcase: GECX & native Conversational Commerce
Q&A
Closing remarks & next steps
Networking reception
Who should attend
This workshop is designed for CTOs, CIOs, and CMOs; SVPs, VPs, and Heads of Digital, Commerce, AI, and Innovation; and Heads of Customer Experience and Product at enterprise retail, CPG, and manufacturing companies.
If AI-driven commerce is anywhere on your 2027 roadmap, this is the room to pressure-test it in.
Why executives attend
- The room is curated: 40 senior peers from $1B+ retail, CPG, and manufacturing companies.
- You get the build-vs-pilot answer for your specific stack from the people who deploy for Fortune 500 commerce.
- Third-party shopping agents are starting to route demand. Understand how catalog quality, APIs, and search signals influence visibility and conversion.
- The first agent a customer trusts keeps the relationship, and the window to implement that agent is the next 12–18 months.
