Part 2: Unlocking customer journey data to fuel B2B growth

Over the past decade, seasoned B2B leaders have learnt from their B2C colleagues, and shifted focus from analyzing internal processes to understanding external customer behaviors. And for good reason. While operational data helps you optimize and streamline your business, user data and customer journeys help your business grow.

Fueled by increased global competition and decreasing brand loyalty, leading B2C businesses realized that tapping into the power of user journey data across all retail touchpoints allows them to understand their consumers’ needs, pain points, and decision points. These insights enable them to offer smarter personalization (e.g., better price points, cheaper delivery, better return policy, targeted promotions, etc.) that generate higher conversion rates, increased retention, and elevated user experience—ultimately yielding higher revenue.

Discover how similar strategies like user journey data collection, analysis, and real-time predictive AI—adapted for B2B digital retail environments—can give your business a competitive advantage that B2C pioneers have been perfecting for decades.

Learn how journey mapping and data capture fuel smarter personalization, higher conversion rates, and increased retention, using proven strategies adapted from B2C pioneers and applied successfully in B2B environments.