Home About Events Part 1: Setting the stage—The digital transformation imperative in B2B

We are kicking off our 5-part webinar series on B2B Digital Transformation with a strategic session, where we will lay the foundation for transforming traditional B2B organizations into consumer-centric, agile enterprises by thoughtfully adapting winning B2C tactics to drive growth. In this session we will show how digital transformation in B2B is now accelerating non-linearly—driven in large part by disruptive AI technologies—and that B2B organizations must quickly evolve to meet consumer-like expectations or risk obsolescence. You will gain insights into the strategic imperatives, technical enablers, and next steps necessary to prepare your organizations for rapid change.

Key takeaways

  • Expectations are changing: Friction-free interactions need to become the norm. We will discuss the business implications and technical underpinnings.
  • Tailored consumerization: B2B organizations must adapt, not merely copy, B2C tactics. We will reveal some of the common pitfalls to avoid, and the tactics to succeed.
  • The AI disruption: We will demonstrate how AI is driving the non linear pace of change to our daily habits.

Join us to learn how real-world B2B leaders have selected the correct B2C e-commerce strategies, and applied them to drive revenue growth and elevate user experience.

Register for this webinar

    Part 1: Setting the stage—The digital transformation imperative in B2B

    Speakers

    Prithpal Roda photo

    Prithpal Roda

    VP, CTO Europe

    Part 1: Setting the stage—The digital transformation imperative in B2B
    Jonathan Newman photo

    Jonathan Newman

    Chief Executive, Transformational Leader, Innovator, Advisor and Mentor

    Part 1: Setting the stage—The digital transformation imperative in B2B
    Maneesh Kumar photo

    Maneesh Kumar

    Technology Director

    Part 1: Setting the stage—The digital transformation imperative in B2B

    Prithpal Roda

    VP, CTO Europe

    Jonathan Newman

    Chief Executive, Transformational Leader, Innovator, Advisor and Mentor

    Maneesh Kumar

    Technology Director

    Explore all live sessions to build your digital roadmap

    Bi-weekly live webinars from 4 June to 30 July at 9:00 CT | 10:00 ET | 15:00 UK | 16:00 CET. Register now for each session so you don’t miss out! Can’t make it live? Register anyway—we’ll send you the recording.