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We are kicking off our 5-part webinar series on B2B Digital Transformation with a strategic session, where we lay the foundation for transforming traditional B2B organizations into consumer-centric, agile enterprises by thoughtfully adapting winning B2C tactics to drive growth.
In this session we showed how digital transformation in B2B is now accelerating non-linearly—driven in large part by disruptive AI technologies—and that B2B organizations must quickly evolve to meet consumer-like expectations or risk obsolescence.
Watch this session to gain insights into the strategic imperatives, technical enablers, and next steps necessary to prepare your organizations for rapid change.
Key takeaways
- Expectations are changing: Friction-free interactions need to become the norm. We will discuss the business implications and technical underpinnings.
- Tailored consumerization: B2B organizations must adapt, not merely copy, B2C tactics. We will reveal some of the common pitfalls to avoid, and the tactics to succeed.
- The AI disruption: We will demonstrate how AI is driving the non linear pace of change to our daily habits.
Explore all live sessions to build your digital roadmap
Bi-weekly live webinars from 4 June to 30 July at 9:00 CT | 10:00 ET | 15:00 UK | 16:00 CET. Register now for each session so you don’t miss out! Can’t make it live? Register anyway—we’ll send you the recording.
