4:10 PM
4:30 PM
5:10 PM
6:00 PM

The autonomous discovery-to-transaction engine

Join Google Cloud and Grid Dynamics for an exclusive executive event focused on ensuring agentic commerce isn’t just “smart,” but also strictly aligned with corporate profitability goals.

Intent friction is a problem many enterprises currently face: where customers know what they need, but the platform’s inability to understand complex, contextual queries or execute back-end logic leads to drop-off.

In this workshop, we will explore how this and other search and CX issues are addressed by combining Vertex AI Search for Commerce with Gemini Enterprise for Customer Experience for a high-precision discovery layer grounded in retail-specific intent. Add Universal Commerce Protocol (UCP) to handle the “heavy lifting” of transactional execution, such as checking real-time inventory, applying loyalty pricing, and completing checkouts – within a single conversational interface.

What we’ll walk through

1. Revenue uplift:

  • Increasing Click-Through Rates and Conversions by mapping natural language to exact product matches.
  • Using semantic search to understand complex shopper intent
  • Expected KPIs: 15x ROI and 27% total revenue uplift

2. Lifetime value & retention:

  • Transforming one-off transactions into “Standing Intent” relationships where the agent proactively manages the customer’s needs.
  • Shifting from reactive sessions to always-on agentic relationships
  • Expected KPI: 6% to 9% Revenue per visit lift

3. Operational velocity:

  • Leveraging the “AI-Builds-AI” framework to deploy specialized commerce agents in days, reducing the traditional 6-12 month development cycle for legacy commerce upgrades.
  • Use discovery tools to surface products that have the best Price/Promotion Optimization for that specific user segment.
  • Quantify success through the 22% reduction in planning time and the ability to onboard over 100+ merchants to a unified, AI-assisted decision-making platform.

Following the main event, please join us for a delightful social hour featuring complimentary food and beverages.

Our speakers

Achilles Chalkiotis

Achilles Chalkiotis

Global Head of Digital Engagement

Chicago Google Executive Event
Vladimir Kondraschenko photo

Vladimir Kondraschenko

Head of Modern Application Development Practice

Chicago Google Executive Event
Eliot Joslin photo

Eliot Joslin

Customer Engineer, AI/ML, Retail

Chicago Google Executive Event
Susan Westwater photo

Susan Westwater

Moderator
Founder Pragmatic Digital

Chicago Google Executive Event

Achilles Chalkiotis

Global Head of Digital Engagement

Achilles leads the Digital Engagement practice at Grid Dynamics. For nearly three decades, he’s partnered with Fortune 500 companies to drive innovation through cutting-edge digital experiences. He’s witnessed and navigated countless technology shifts, but believes none are as promising or disruptive as AI. Achilles combines his deep curiosity and business acumen with years of hands-on experience to help organizations leverage these emerging technologies and drive business growth. At Grid Dynamics, Achilles and his team specialize in advanced search solutions, experience design, sophisticated e-commerce platforms, and content management systems, working closely with Google and other key partners.

Vladimir Kondraschenko

Head of Modern Application Development Practice

Vladimir is a technology leader with over 20 years of industry experience, including more than a decade leading solution design and consulting engagements for Fortune 1000 enterprises. He specializes in digital commerce modernization and modern application development, with a strong focus on architecting scalable, composable platforms. Vladimir is an advocate of agentic and conversational shopping experiences and is passionate about improving SDLC efficiency and driving AI-powered transformation of business processes and workflows.

Eliot Joslin

Customer Engineer, AI/ML, Retail

Susan Westwater

Moderator
Founder Pragmatic Digital

Susan Westwater is the co-founder of Pragmatic Digital, where she helps organizations move beyond AI experimentation to real business impact. She brings over 30 years of experience helping companies navigate major shifts in technology and customer experience (CX), with roles at Leo Burnett and Frankel/Arc Worldwide, and leading customer experience and growth initiatives at Ricoh USA. Susan is the co-author of Voice Marketing, a finalist for the AMA Foundation’s Berry Award, and works with executive teams to make AI usable, scalable, and aligned to how the business actually operates.

Agenda

3:30 PM 4:00 PM

Registration & networking

4:00 PM 4:10 PM

Welcome and introduction

4:10 PM 4:30 PM

Keynote: “The autonomous discovery-to-transaction engine”

4:30 PM 5:00 PM

Panel discussion

5:10 PM 5:25 PM

Live showcase

5:25 PM 5:40 PM

Summary & Q&A

6:00 PM 7:00 PM

Networking happy hour

Intended audience

This workshop is designed for:

  • CTOs, CIOs, CMOs
  • SVPs, VPs, and Heads of Digital, Commerce, AI, and Innovation
  • Heads of Customer Experience, Product, and Digital Commerce
  • Industries: Retail, CPG, and Manufacturing

Why should you attend?

  • Hear insights from experienced professionals at Google Cloud and Grid Dynamics
  • Examine practical ways to use Agentic Commerce to optimize your ROI
  • Understand the critical steps for implementing AI solutions in your organization
  • Build connections with peers in your industry
 

Location

Google Chicago Offices, 210 N Carpenter St, 11th Floor, Chicago, IL 60607
United States