For retailers, it’s no secret that a critical component of a commercial website is a delightful and compelling user experience. If customers can’t find your website though, the value of that user experience goes out the window. Recognizing the combined value of user experience and SEO, this global textile e-commerce marketplace brand joined forces with Grid Dynamics on a journey of performance analysis and optimization, culminating in significant performance uplift.
The initiative began with a comprehensive analysis of site performance and SEO, revealing that the existing Single Page Application structure hindered both search engine indexing and load times, especially on mobile devices. By implementing a custom server-side rendering solution and optimizing the application bundle, the brand achieved faster page loads and significantly improved core web vitals, leading to higher search rankings and increased customer engagement. As a result, key product pages advanced from page 7 to page 1 in search results, impressions for targeted queries soared by over 200% in three months, and overall user engagement metrics saw substantial growth.
Get the case study for a step-by-step look at the performance optimization strategies and SEO enhancements that drove measurable business results.
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