How G-Star accelerated product onboarding from weeks to days with AI catalog enrichment

As customer expectations shift toward more personalized, content-rich experiences, the pressure to scale product content continues to grow.

Recognizing this, G-Star, a digital leader in fashion, set out to modernize its catalog operations and improve how product content is created and delivered across channels. The brand needed a faster, more scalable way to onboard products and generate high-quality descriptions without compromising its brand voice. Its existing process relied on multiple third parties, manual checks, and repeated refinements, stretching timelines to weeks and slowing down digital growth.

Grid Dynamics implemented a generative AI-powered catalog enrichment solution to automate product content creation and remove bottlenecks from onboarding workflows. By transforming structured attributes and product images into ready-to-publish content, the solution reduces manual effort while maintaining consistency and quality at scale.

The challenge

Manual product onboarding was slow and resource-intensive:

• Weeks to generate product descriptions
• Multiple third parties involved
• Multiple stages of checking and refining

Each product required importing data, validating attributes, and iterating on content across multiple steps—creating delays and limiting scalability.

The solution

Enter AI Content and Catalog Optimization. Raw product data was transformed into engaging, brand-aligned descriptions using generative AI.

Key capabilities include:

• Prompt-guided product description generation
• Brand style learning for consistent tone and messaging
• Attribute extraction from images and existing content
• Flexible control over text length, structure, and format
• Custom vocabulary aligned to brand and domain
• Automated image captioning and content generation
• Streamlined product onboarding workflows

G-Star can now generate fast, personalized, on-brand content in no time. A single human-in-the-loop validation step replaces multiple review cycles, ensuring accuracy while reducing operational complexity.

Product onboarding time dropped from weeks to days, improving efficiency and accelerating time-to-market. Merchandising teams now focus on refining brand voice and storytelling instead of manual content creation.

Download the case study to see the architecture blueprint, in-depth implementation steps, and capability insights.