How does our pricing engine work?
For the last 10 years, we have been helping Fortune-1000 retailers, brands, and CPG companies modernize their pricing engines and achieve a unified commerce experience. The pricing offers and promotions engine architecture includes the core operational engine that can calculate total order value in milliseconds. It provides a merchandising portal to manage promotions and offers with flexible business rules by category or attribute of a product or SKU, and includes an algorithmic platform to augment merchandising decisions and provide real-time offers functionality.
The platform follows a microservices architecture to enable high speed of innovation and composable commerce best practices to integrate with any modern digital customer experience platform. It can be deployed in the cloud and in stores to ensure a high-performance calculation of the total order value even if the store internet connection is slow or unavailable. To ensure millisecond latency and data quality, we designed an innovative data architecture, caching strategy, and self-correcting data synchronization algorithms.
The pricing engine includes AI-powered promotion planning and real-time offers functionality to maximize conversion and profit, while avoiding over-discounting and helping to ensure retailers don't leave money on the table. It ultimately reduces the manual work merchandisers have to do, increases the quality of decisions, and lets teams focus on business goals instead of fine-grained pricing and promotions, while still leaving room for overriding any decision if necessary.
Unified commerce: making the most of a true omnichannel experience
Predictive analytics for promotion and price optimization
Accelerate your pricing engine implementation
We provide flexible engagement options to design and build omnichannel pricing, offers, and promotions engines augmented with innovative AI capabilities. Clients can take advantage of our accelerators to increase their speed to insights and reduce risks. Contact us today to start with a workshop, discovery, or PoC.