How does a unified commerce platform work?
A unified commerce platform fundamentally solves the challenge of providing a consistent and frictionless customer experience across multiple channels. The core idea is to build a single set of commerce services to be used by both online channels, point of sale, and associates. The platform can be deployed only in the cloud or have a hybrid deployment across the cloud and brick-and-mortar locations. While cloud deployment provides scalability and efficiency, local deployment at the edge can solve performance and connectivity problems in stores. Using a microservices foundational platform and containers in the cloud and at the edge helps streamline deployment and the operating model while using the same codebase to ensure a consistent experience. In this case, point of sale becomes just another user interface, using the same back-end capabilities.
A unified commerce platform is built on the principles of composable commerce, headless, and microservices architecture. An open and modular API-based platform with pluggable architecture enables businesses to select the best-in-class services available on the market and stay competitive in fast-paced environments. It also helps to foster innovation.
We bring more than 12 years of experience in building omnichannel digital customer experiences for Fortune-1000 retailers, CPG, brands, and telecom companies using unified and composable commerce principles. We’ve helped large retailers modernize their customer experience and migrate from legacy monoliths to adopt headless and microservice architectures. We’ve helped our clients achieve $10B+ in annual sales, boosting conversion by over 20 percent by building engaging web interfaces, highly-rated mobile apps, conversational commerce, AI-powered semantic search, dynamic pricing, real-time promotions, customer loyalty, and other capabilities.
A frictionless customer experience across channels is crucial for retailers with a large number of stores. While lacking innovation and suffering from slow speed to market, legacy disjointed platforms also add a big toll to pay double the licensing and implementation fees to maintain feature parity between the point of sale and online. Unified commerce platforms solve all of these issues, boosting speed to market while cutting costs.
Consumer packaged goods companies, as well as national and global brands, are rapidly implementing direct-to-consumer capabilities to augment their traditional distribution channels. To successfully compete and win digitally savvy customers, a unified commerce approach with a microservices-based architecture platform is required. This guarantees high speed to market and a consistent customer experience in the long run.
Unified commerce is not limited to traditional retailers and brands. Everything that has a shopping cart and checkout requires a unified commerce experience. It is especially important for restaurants, which need to provide a modern online customer experience and digitize their brick-and-mortar locations. A unified commerce platform that can be deployed across the cloud and locations provides the best customer experience, enables innovation, while keeping costs low.
Accelerate your journey to unified commerce
We provide flexible engagement options to design and build a unified commerce platform and modernize existing digital customer experience capabilities. Clients take advantage of our starter kits and blueprints to increase their speed to market and reduce risks. Contact us today to start with a workshop, discovery, or PoC.
We offer free half-day workshops with our top experts in unified commerce platforms, omnichannel customer experience, and composable commerce to discuss your modernization strategy, challenges, opportunities, and industry best practices.
If you have already identified a specific use case to implement new D2C capabilities or to modernize a legacy platform, we can usually start with a 4–8 week proof-of-concept project to deliver tangible results for your company.
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