Our clients
How our trade promotion solutions work
B2C and B2B promotions
Comprehensive optimization
Strategic and real-time decisions
Wide range of signals
Book
Introduction to Algorithmic Marketing
Industries
Retail For retail customers, we create trade promotion optimization solutions that analyze promotion calendars, detect promotions that drive negative profits and need to be turned off, identify new promotion opportunities, and maximize the overall performance of a promotion calendar. The retailers we work with have a proven track record of optimizing promotion strategies using our TPO.
Manufacturing and CPG Our decision support tools help manufacturers to optimize their B2B trade promotion planning and execution, ensure trade promotion consistency across retail partners, and directly integrate with digital channels and marketplaces such as Amazon.
Video Games
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A guide to dynamic pricing algorithms
This article is a deep dive into dynamic pricing algorithms that use reinforcement learning and Bayesian inference ideas and that were tested at scale by companies such as Walmart and Groupon. We focus on the engineering aspects through code snippets and numerical examples; the theoretical details can be found in the referenced articles.
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Retail price modeling for replenishable and seasonal products
In this article, we discuss the common process by which retailers set their pricing, the challenges that they are facing in the area of price and promotion management, and how they incorporate big data analytics and machine learning into their pricing strategy to achieve stable growth and competitive advantage. This article can be used as a blueprint for trade promotion optimization processes and solutions.
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Predictive analytics for promotion and price optimization
This article describes a reference implementation of a price and revenue management tool that showcases the main capabilities of AI-based price optimization software and features several advanced techniques. We start with a strategic vision of a price analytics solution, then build a demand model, and finally develop a fully automated optimization application.
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Accelerate the Journey to AI
We provide flexible engagement options to design and build your own trade promotion management solution. Contact us today to start with a workshop, discovery, or proof-of-concept (POC).
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