Trade promotion optimization

Adopt a scientific approach to trade promotion management to maximize profits, prevent losses, improve inventory turnover, and optimize customer experience. Improve performance and enhance your competitive edge using advanced data-driven models.

Our clients

How our trade promotion solutions work
B2C and B2B promotions
Our solutions work for both B2C and B2B environments. We use methods that can process large amounts of clickstream data in B2C settings, and we use advanced techniques to handle sparse data in B2B setups. The complex data come in, but we manage it well to ensure your company has the most effective trade spend.
Comprehensive optimization
We provide a comprehensive toolkit to optimize the parameters of existing trade promotions, identify new promotion opportunities, and jointly optimize promotion calendars for entire categories. This ensures that the trade promotion optimization process truly helps to improve the business performance of the company, as opposed to only boosting selected metrics and negatively impacting related products and customer experiences.
Strategic and real-time decisions
We build tools that optimize promotion calendars for several months ahead, but we also develop components that can dynamically optimize and personalize promotions for micro-moment marketing. This enables the integration of smart price promotion management with online product catalogs, search engines, point of sale systems, and more. We ensure that all the data coming in your trade promotion system drive an increase in your sales.
Wide range of signals
We put considerable emphasis on data completeness and data quality. Our solutions for trade promotion optimization usually integrate with third-party data providers or include web scraping components to collect competitor pricing, information about the customer base, macroeconomic data, and more. Comprehensive data collection from your business sales along with market data from other companies helps to provide long-term sustainability and business growth.
Introduction to Algorithmic Marketing
Introduction to Algorithmic Marketing
Would you like to learn more about the economic and algorithmic foundations of trade promotion optimization? We have published a 500-page book on enterprise data science that is available for free download, and there is an entire chapter on price and promotion management in it.

We provide flexible engagement options to design and build your own trade promotion management solution. Contact us today to start with a workshop, discovery, or proof-of-concept (POC).