Home Solutions Data science & ML Trade promotion optimization

Use Cases


Evaluate prices and trade promotion calendars

Traditional trade promotion planning relies on year-over-year comparisons, domain knowledge, and intuition. However, it provides very few guarantees with regard to the optimality of decisions. Predictive modeling provides more formal guarantees for price and trade promotion optimality, boosts financial outcomes, and streamlines the work process.


Find new promotion opportunities

Predictive analytics can help not only with optimizing existing trade promotions but also with discovering completely new opportunities that are impossible to spot using traditional methods. Our solution can generate and analyze millions promotional scenarios and can identify the options with the best performance.


Personalize offers and trade promotions

Targeting and personalization can greatly improve the efficiency of offers and promotions. Our promotion management solutions can automatically determine the optimal audience, communication time, communication channel, and other parameters for each offer in real time. This enables in-session promotion personalization on ecommerce websites and real-time basket-based personalization at point of sales in retail stores. Up-selling has proved to be a business sales booster, and we can ensure the consumer gets the correct products based on the previous sales data that our TPO system collects.


Optimize offers in real time

Our AI-powered promotion optimization components dynamically personalize offers and promotions based on the customer profile, current web session, channel, and other factors. Real-time offer optimization based on price sensitivity and cart abandonment propensity greatly helps to improve conversion rates.


Understand what drives sales

Our solutions for trade promotion optimization are based on complex forecasting models, but they provide comprehensive diagnostics information for business users. This information helps to understand the key factors that stand behind successful promotion campaigns. Examples of the factors that are typically estimated include in-category cannibalization, cross-category cannibalization, and pull-forward effects.

Our clients

Google logo
Paypal logo
macy's brand logo


Neiman Marcus logo
Grandvision logo
macy's brand logo
Lowes logo
Logo of American Eagle


Google logo
Verizon logo
IAS logo
2k logo
curiositystream brand logo


Jabil logo
Stanley Black&Decker logo
Levis logo
Boston Scientific logo
Tesla logo


Paypal logo
SunTrust logo
logo of travelers brand
Raymond James logo
risers logo
Marchmilennan logo


align logo
Rally logo
talix logo
Vertex logo
Merck logo

How our trade promotion solutions work

How our trade promotion solutions work

B2C and B2B promotions

Our solutions work for both B2C and B2B environments. We use methods that can process large amounts of clickstream data in B2C settings, and we use advanced techniques to handle sparse data in B2B setups. The complex data come in, but we manage it well to ensure your company has the most effective trade spend.

Comprehensive optimization

We provide a comprehensive toolkit to optimize the parameters of existing trade promotions, identify new promotion opportunities, and jointly optimize promotion calendars for entire categories. This ensures that the trade promotion optimization process truly helps to improve the business performance of the company, as opposed to only boosting selected metrics and negatively impacting related products and customer experiences.

Strategic and real-time decisions

We build tools that optimize promotion calendars for several months ahead, but we also develop components that can dynamically optimize and personalize promotions for micro-moment marketing. This enables the integration of smart price promotion management with online product catalogs, search engines, point of sale systems, and more. We ensure that all the data coming in your trade promotion system drive an increase in your sales.

Wide range of signals

We put considerable emphasis on data completeness and data quality. Our solutions for trade promotion optimization usually integrate with third-party data providers or include web scraping components to collect competitor pricing, information about the customer base, macroeconomic data, and more. Comprehensive data collection from your business sales along with market data from other companies helps to provide long-term sustainability and business growth.


We develop trade promotion optimization solutions for customers from many B2B and B2C industries including retail, manufacturing, CPG, and video games

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Accelerate the Journey to AI

We provide flexible engagement options to design and build your own trade promotion management solution. Contact us today to start with a workshop, discovery, or proof-of-concept (POC).

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    Trade promotion optimization

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