Measure channel and campaign efficiencies
We develop media mix models that measure the true contributions of channels and campaigns into traffic, conversions, and other business results. These models combine first-party data, external signals, market-level data, and general observations of the marketing teams to accurately gauge channel efficiencies and provide a scientific foundation for marketing optimization. The technology of the platform allows for budgeting improvements while also increasing the productivity of lead generation and customer acquisition.
Understand what drives visits and conversions
Optimize marketing spend
Optimize ad bids
How our spend optimization technology works
Accelerate the Journey to AI
We provide flexible engagement options to design and build your own marketing optimization solution. Contact us today to start with a workshop, discovery, or proof-of-concept (POC).
We offer free half-day workshops with our top experts in marketing spend optimization and data science to discuss your marketing strategy, marketing channels, and ROI optimization opportunities.
If you have already identified a specific use case that needs to be solved, we usually can start with a 4-8 weeks proof-of-concept project to deliver tangible results and business value.
If you are in the stage of requirements analysis and strategy development, we can start with a 2-3 weeks discovery phase to identify right use cases for marketing spend optimization, design a solution using industry best practices, and build a roadmap.