Unified commerce

Engage customers with a frictionless experience across multiple channels. Innovate and stay competitive with a composable commerce platform based on microservices architecture.


Finance & Insurance

How does a unified commerce platform work?

A unified commerce platform fundamentally solves the challenge of providing a consistent and frictionless customer experience across multiple channels. The core idea is to build a single set of commerce services to be used by both online channels, point of sale, and associates. The platform can be deployed only in the cloud or have a hybrid deployment across the cloud and brick-and-mortar locations. While cloud deployment provides scalability and efficiency, local deployment at the edge can solve performance and connectivity problems in stores. Using a microservices foundational platform and containers in the cloud and at the edge helps streamline deployment and the operating model while using the same codebase to ensure a consistent experience. In this case, point of sale becomes just another user interface, using the same back-end capabilities.

How does a unified commerce platform work?

A unified commerce platform is built on the principles of composable commerce, headless, and microservices architecture. An open and modular API-based platform with pluggable architecture enables businesses to select the best-in-class services available on the market and stay competitive in fast-paced environments. It also helps to foster innovation.


We bring more than 12 years of experience in building omnichannel digital customer experiences for Fortune-1000 retailers, CPG, brands, and telecom companies using unified and composable commerce principles. We’ve helped large retailers modernize their customer experience and migrate from legacy monoliths to adopt headless and microservice architectures. We’ve helped our clients achieve $10B+ in annual sales, boosting conversion by over 20 percent by building engaging web interfaces, highly-rated mobile apps, conversational commerce, AI-powered semantic search, dynamic pricing, real-time promotions, customer loyalty, and other capabilities.

restaurants icon

Unified commerce is not limited to traditional retailers and brands. Everything that has a shopping cart and checkout requires a unified commerce experience. It is especially important for restaurants, which need to provide a modern online customer experience and digitize their brick-and-mortar locations. A unified commerce platform that can be deployed across the cloud and locations provides the best customer experience, enables innovation, while keeping costs low.

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Unified commerce: making the most of a true omnichannel experience
In this article, we describe the unified commerce approach in detail, the importance of the truly unified platform for both customers and business users, challenges with separate point-of-sale and online platforms, and discuss the technology strategy needed to build a unified, but composable commerce platform.
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Is ATG black box blocking your e-commerce view? Replatform with microservices
This article focuses on the challenges that retailers experience with the legacy Oracle ATG commerce platform and outlines a strategy to gradually modernize and renovate towards a unified commerce platform without disrupting the existing customer experience and business operations.
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How to build a pricing engine for unified commerce offers and promotions
This is one article in our series on gradual replatforming and modernization from legacy monolithic e-commerce platforms to composable microservices-based platforms. This article focuses on building a pricing, offers, and promotions engine that can be deployed in the cloud and in stores to achieve truly unified commerce.
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