How Shopify AI search drives conversions and customer satisfaction
You already know that Shopify is a robust and flexible enterprise e-commerce platform. Add AI search and merchandising, and your customer experience goes from one-size-fits-all to one-in-a-million. Give shoppers what they want: fast, intuitive search, tailored results, and a personalized, convenient path from browse to buy. Grid Dynamics, in partnership with Google Cloud, makes these kinds of experiences possible, fast. Simply integrate Google Vertex AI Search for Commerce and Grid Dynamics Merchandising Experience Platform (MXP) with Shopify Plus or Shopify Enterprise to enable smart, scalable, and high-converting on-site search.
Not convinced that Shopify needs AI search?
If any of these pain points resonate, you might want to reconsider the benefits of AI search and merchandising:
- Irrelevant search results leave your customers frustrated and carts abandoned
- Valuable product attributes get lost in your constantly expanding catalog
- Meritless and manual merchandising rules aren’t aligned with your business goals or customer needs
- Rolling out new features and storefront changes is time-consuming and complex, despite the need to meet customer demand, on demand
The reality is that default search fails to meet the lofty expectations of modern Gen Z and Millennial shoppers. AI augments just about everything else in their lives, and they expect it to augment their shopping experiences too. The problem? Traditional keyword search and manual merchandising are basic and slow. They struggle to keep pace with burgeoning product catalogs, personalized promotions, real-time inventory updates, and, perhaps most critically, they can’t interpret contextual nuance or customer intent. The remedy? Google AI-powered search tackles these challenges head-on through advanced machine learning and natural language processing for faster, more relevant, and intuitive product discovery.
Shopify + AI search + MXP = happier customers and higher conversions
Augmenting Shopify Plus and Shopify Enterprise default search with Google Vertex AI Search for Commerce and Grid Dynamics’ MXP results in high-converting customer journeys. And you don’t need to overhaul your tech stack to get it done. Download the solution brief to see how quick and easy it is to integrate these components into your Shopify Plus or Enterprise system.
Make the switch and see instant results from:
- Semantic search: Understand the intent behind customer search queries, even those that are conversational, filled with typos, or ambiguous.
- Personalized search results: Know your customers’ wants and needs (even those they can’t articulate) with customer data and real-time session behavior analysis to show deeply tailored recommendations and products ranked by relevance.
- Smart search filters and display customization: Put more control in your customers’ hands to fine-tune search results by product attributes, availability, tags, and more.
- Multimodal search: Open new discovery opportunities with voice, image, and text search capabilities.
- Automated merchandising: AI-driven merchandising rules and the MXP platform let merchants maintain control of experiences while automating product displays, promotions, and campaign management.
- Composable architecture: Following MACH principles, the modular and composable design lets you enhance and extend Shopify step-by-step, not replace or rebuild it.
- Cloud-native security and scalability: High-volume retail data flows are secured by Shopify APIs and Google Cloud protocols, ensuring low latency and robust performance.
Download the full solution brief to discover even more features and benefits.
Expert engineering for comprehensive customer experience impact
Grid Dynamics has built a proven implementation starter kit to accelerate Shopify AI search integration. This reference implementation is designed to reduce deployment time and orchestrate consistent connection and communication with the rest of your commerce engine.
Why Grid Dynamics?
We’re a trusted partner for Fortune 500 eCommerce enterprises, and we have the double-digit metric improvements and award-winning success stories to prove it. Our AI-powered digital experience solutions are designed to scale with your business, and meet the demands of today and tomorrow’s customers.
Time to increase sales with Shopify AI search?
Download the brief for more detailed information on exactly how Vertex AI Search for Commerce and MXP can accelerate your eCommerce success, and get in touch with us for a consultation or demo.
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