+50%
Faster time-to-market for new content
+50%
Production deployment frequency
+30%
Content creation and publishing efficiency
-20%
Annual operational costs
Drive cross-platform agility with a headless CMS
Speed, adaptability, and consistent quality are essential for e-commerce marketing success. With an enterprise headless CMS, presentation and content management are separated, empowering your team to react to customer demands and market shifts as fast as they change. Publish faster, stay on brand, scale with ease, and consolidate content into a single hub. The business value is clear and tangible:
- Faster time-to-market with one-touch content updates across channels
- Omnichannel localization to engage with customers wherever they are in the world
- Composable scalability to expand to multiple markets and regions
- Increased developer and content creator autonomy through technology-neutral integrations and API-first architecture
- Enhanced security with centralized control and a smaller risk surface
- Future-ready foundations designed for innovation and non-linear change
Whether you’re expanding internationally, rebranding, opening new channels, or optimizing existing processes, a headless CMS gives you the foundation and flexibility to move faster and smarter.
Our strengths at a glance
What’s in it for you?
CMS capability offerings
ROBUST CONTENT ARCHITECTURE
Build future-ready content foundations
Use structured content models that enable your content managers to create once and deploy everywhere. Reusable content types, taxonomies, and adaptive components mean you can deliver consistent experiences across web, mobile, IoT, and emerging channels. This approach gets rid of silos and iterative updates, and ensures that every piece of your content strategy adapts to new platforms or regional campaigns.
FAST CONTENT DISTRIBUTION
Accelerate omnichannel content deployments
Unify your content in a centralized hub and deploy it globally via APIs within minutes. Integrate headless CMS with CDNs, edge networks, and server-side rendering (SSR) to ensure sub-second load times, even during traffic spikes. It doesn’t matter if you’re simply updating product details or launching a seasonal campaign, your message is automatically synchronized across 15+ channels—from in-store kiosks to AR interfaces.
COMPOSABLE INTEGRATION
Connect your content with customer and business data
Leave vendor lock-in in the dust and compose your MarTech ecosystem with best-in-class packaged business capabilities (PBCs) for every step on the customer journey. Depend on microservices and API-first architecture to squash integration debt and sync data flows between tools. Connect all commerce components with your CMS, embed AI experiences, and turn disjointed systems into a revenue-driving engine.
COLLABORATION EFFICIENCY
Automate enterprise workflows
Remodel your content lifecycle with granular role-based access, version control, and AI-driven approval workflows. A headless CMS solution reduces publishing delays by automating repetitive tasks, and allowing real-time collaboration among marketing, legal, and IT teams. Customizable dashboards provide visibility into bottlenecks, and audit trails ensure compliance with industry regulations, such as GDPR.
CUSTOMER CENTRICITY
Personalize and perform at scale
Use real-time analytics, AI, and machine learning to tailor your content to customer preferences, locations, and behaviors. Integrations with A/B testing tools, CDPs, recommendation engines, and AI personalization tools breathe new life into product descriptions, banners, and promotions, boosting conversion rates and AOV, while maintaining brand consistency.
STARTER KITS & MIGRATION ACCELERATORS
Launch faster with pre-built CMS foundations
Fast-track headless CMS implementations with our battle-tested blueprints, designed for existing system modernization or legacy system migration. Our starter kits include reusable components, MACH architecture, and robust API integrations to unify fragmented environments. Benefit from rapid deployment, reduced technical debt, and preserved SEO value while gaining a scalable, future-proof CMS with automated workflows, flexible content models, seamless connections to third-party tools, and reduced licensing costs.
CMS success stories
Explore more case studies that delivered measurable results
50% faster content delivery & enhanced agility
A major US retailer faced poor agility, limited templates, and no DAM support from their rigid Oracle ATG + Endeca CMS. Through a modern, extensible CMS, we introduced flexible content models, localization, DAM integration, an intuitive UI, and advanced caching to dramatically accelerate time-to-market and authoring efficiency.
Modernizing CMS for multi-language agility and 2x faster publishing
A leading Canadian B2X retailer struggled with a legacy CMS that lacked multi-language support, WYSIWYG editing, and analytics. A new Contentstack implementation across web and content hubs enabled flexible content management, multi-language support, previewing, publishing, advanced merchandising, and analytics capabilities.
Content & commerce modernization with unified experience, 700+ articles managed
An iconic hair styling brand needed an online presence that matched its premium offline experience. Grid Dynamics pioneered the first-ever AEM-SAP commerce integration, giving the marketing team complete control while maintaining brand consistency across channels. This solution delivered business agility through external content management, rich media capabilities, and unified commerce and content journeys, enabling rapid scaling and immersive shopping experiences from awareness to loyalty.
CMS optimization with 60% lower site launch costs & unified multi-site management
A US financial services company faced performance issues with Sitecore CMS, code instability, and challenges with managing multiple sites. As a certified Sitecore Solution Partner, we completely revitalized their platform with shared content across corporate sites, independent site launching capabilities, and modernized UX. The solution delivered virtually zero-cost template sites, 60% savings on customized sites, improved performance, and intelligent search, managed from a unified platform.
Featured CMS customers
How enterprise headless CMS modernization works
Headless CMS architecture separates content management (backend) from content presentation (frontend) through APIs. This enables content creators to work in a single place to create, edit, and organize structured content using an intuitive interface. When published, this content becomes available via RESTful or GraphQL APIs. Frontend developers can then request specific content for display across various channels—websites, mobile apps, digital signage, IoT devices, and more—using their preferred development frameworks. This decoupled approach allows each layer to scale independently, enables content reuse across channels, and frees developers to implement optimal presentation logic while maintaining consistent content governance.
Our CMS partners
Explore our starter kits and solutions
Start building smarter, faster, and more flexible digital experiences with headless CMS today.
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