AI success story sneak peek
As the largest omnichannel mattress retailer in the U.S., Mattress Firm’s 6,000+ Sleep Experts® are trusted advisors guiding customers to better sleep across 2,200+ stores. But with product information, promotions, financing options, training materials, and operational procedures spread across multiple disconnected systems, even the most experienced sales associates faced time-consuming knowledge searches, especially during live customer conversations.
AI agent for retail sales
To support their forward-thinking culture of innovation and putting customers first, Mattress Firm partnered with Grid Dynamics to create SleepExpert.AI, an AI agent for retail sales enhancement built on Google Cloud’s Vertex AI and Gemini models. SleepExpert.AI is designed to provide instant, accurate, conversational, and contextually relevant answers to Sleep Experts® in real time. It consolidates all key sales knowledge and product data into a single, intuitive chat interface so that Sleep Experts® can compare hundreds of granular product specs in seconds, access real‑time promotions and financing details, and even navigate operational SOPs without leaving the conversation.
Beyond information retrieval and sales assistance, SleepExpert.AI’s unique Drill Mode uses interactive, AI‑driven roleplay to help associates practice sales techniques, refine power statements, and sharpen closing skills. This means Sleep Experts® can turn quiet store moments into measurable skill‑building sessions. Intelligent AI agents adapt training based on user responses, ensuring personalized coaching at scale.
Just weeks after the launch, thousands of chats and practice drills were completed, empowering Sleep Experts® with AI-driven knowledge and training to drive stronger conversions and customer satisfaction.
Want to see the full business impact, technical architecture, and performance metrics?
Download the complete case study to explore:
- How we helped Mattress Firm unify fragmented data sources with AI orchestration
- Sales enablement capabilities that boost associate confidence and close rates
- The measurable ROI and adoption patterns post‑launch
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