Home Insights Case Studies The AI search and shopping assistant behind a 17% conversion lift

The AI search and shopping assistant behind a 17% conversion lift

Futuristic humanoid figure made of blue particles wearing VR goggles and headphones, using a smartphone representing an AI retail search assistant

See how a leading omnichannel sleep retailer used an AI retail search assistant to make online discovery feel as guided as an in-store consultation. In this case study, you’ll learn how Grid Dynamics designed a triage-first discovery platform that blends fast facet search with a conversational shopping assistant running on Google Cloud’s Vertex AI Search for Commerce, Gemini models, Redis, and Elasticsearch.​

The download walks through the full architecture, including the Discovery Service, Natural Language Service, caching, and data pipelines that keep product and content metadata in sync. 

You’ll see how the AI retail search assistant interprets complex, conversational queries, pairs products with educational content, and personalizes results across search, browse, and recommendations.​

You’ll also get concrete performance outcomes: a 17.5% conversion lift, 2% increase in average order value, and 18% growth in sales share for a strategic brand driven by better intent understanding and guided recommendations. For technology leaders, the case study details how to control latency, manage AI inference costs, and scale on GKE with enterprise-grade security.​

Download the case study to explore a real-world blueprint for deploying an AI-powered retail search and shopping assistant that drives measurable revenue impact.

Tags

You might also like

Grid Dynamics case study cover on AI-powered legacy modernization for a healthcare revenue SaaS platform, featuring abstract medical imagery.
Case Study
Accelerating legacy modernization with an AI-powered SDLC
Case Study Accelerating legacy modernization with an AI-powered SDLC

A leading healthcare revenue cycle management (RCM) SaaS platform provider faced a fixed deadline to migrate its on-premise, monolithic claims platform. Rapid growth and multiple acquisitions had compounded legacy debt, making the .NET 4.5 application difficult to scale and maintain. The company ne...

Virtual agent against pink, yellow and blue background with a credit card overlay to represent multi-agent enterprise workflows for payments leader
Case Study
Multi-agent enterprise transformation for Fortune 500 payments leader
Case Study Multi-agent enterprise transformation for Fortune 500 payments leader

A leading global payments technology company needed a practical way to deploy AI agents across regulated business domains without sacrificing control, transparency, or reliability. The organization partnered with Grid Dynamics to implement a production-safe agentic AI platform that standardizes how...

Teal and orange virtual foodservice delivery truck with digital blocks to represent grocery search and catalog enrichment
Case Study
A recipe for deep search understanding and catalog enrichment
Case Study A recipe for deep search understanding and catalog enrichment

Discover how this Fortune 100 foodservice distributor increased average revenue per customer by 4% after modernizing its digital search and catalog systems. With over 600,000 clients and hundreds of thousands of SKUs, the company relied heavily on its e‑commerce channel but struggled with low searc...

Robot-like businessman looking through a magnifying glass to represent an enterprise deep research agent
Case Study
How a Fortune 500 manufacturer enabled production-ready deep research agents
Case Study How a Fortune 500 manufacturer enabled production-ready deep research agents

As AI agents move from experimentation to enterprise deployment, the real opportunity lies in scaling them with reliability, observability, and governance. A Fortune 500 global manufacturer operating more than 100 plants worldwide recognized this early and set out to turn decades of distributed kno...

Futuristic humanoid figure made of blue particles wearing VR goggles and headphones, using a smartphone representing an AI retail search assistant
Case Study
The AI search and shopping assistant behind a 17% conversion lift
Case Study The AI search and shopping assistant behind a 17% conversion lift

See how a leading omnichannel sleep retailer used an AI retail search assistant to make online discovery feel as guided as an in-store consultation. In this case study, you’ll learn how Grid Dynamics designed a triage-first discovery platform that blends fast facet search with a conversational shop...

Magnifying glass overlaying collaged ocean and abstract imagery representing AI-powered WhatsApp search technology.
Case Study
GenAI-powered search for 40M+ auto parts on WhatsApp: A case study
Case Study GenAI-powered search for 40M+ auto parts on WhatsApp: A case study

Delivering customer service at the speed of today’s expectations is not optional anymore. See how a leading automotive retailer restructured its e-commerce search and customer support by implementing a conversational AI agent on WhatsApp and achieved response times as fast as 3 seconds, enablin...

Case study cover with deep teal and taupe waves representing conversational intelligence and churn prevention
Case Study
Conversational intelligence helps telecom giant prevent churn and retain 12K customers monthly
Case Study Conversational intelligence helps telecom giant prevent churn and retain 12K customers monthly

In the telecom industry, retaining customers is a survival strategy. Rising competition, customer dissatisfaction, and delayed churn detection often leave providers reacting too late. A global telecom giant partnered with Grid Dynamics to modernize its AI churn prevention system, transforming m...

Let's talk

    This field is required.
    This field is required.
    This field is required.
    By sharing, I consent to the use or processing of my personal information by Grid Dynamics for the purpose of fulfilling this request and in accordance with Grid Dynamics’s Privacy Policy. For more details about how to opt-out, please refer to the Privacy Policy and Terms & Conditions.
    Submitting
    quote icon

    We consistently turn to Grid Dynamics for our most complex challenges. Their Data Scientists and AI Engineers are top-notch—highly experienced and deeply knowledgeable.

    Sr. Engineering Director, global auto parts retailer

    Geometric composition with teal car wheel

    Thank you!

    It is very important to be in touch with you.
    We will get back to you soon. Have a great day!

    check

    Thank you for reaching out!

    We value your time and our team will be in touch soon.

    check

    Something went wrong...

    There are possible difficulties with connection or other issues.
    Please try again after some time.

    Retry