Customer analytics and personalization

Customer retention is critical for retailers and CPG companies today because brand loyalty is a fickle thing in the digital age. However, to effectively prevent customer churn, a few fundamental questions need to be answered: Who will churn? You need to identify the specific user segment that y...

Discover how we improved a Fortune 500 Pharma company's email click rate by 50% with a custom Next Best Action recommendations engine. Along the way, you'll learn how the final repeatable, scalable NBA solution uses BigData and ML best practices to: Empower sales reps with customer, content, an...

It goes without saying that the driving business goal of any Commercial Pharmaceutical company is to increase drug prescriptions by influencing and educating doctors about the drugs and medication they sell. This marketing process entails Commercial Pharma sales representatives reaching out to doct...

The financial services industry is one of the fundamental pillars of the global economy. Given the broad spectrum of functions this sector performs, financial institutions have to stay on the edge of modern tech innovations, provide personalized experiences to their customers, and enhance their ope...

The financial services industry plays an essential role in our daily lives, whether it's helping us manage our finances, purchase a home, or plan for retirement. By offering a wide range of financial products and services, such as loans, credit cards, insurance, investment management, and payment p...

Hyper-personalization has emerged as a key driver of customer engagement in the digital age, and in 2023, hyper-personalization technologies and strategies are expected to surge. By leveraging the latest advancements in artificial intelligence and machine learning, companies can now create highly c...

A company’s ability to generate a steady flow of new customers, and retain existing customers at the same time, can decisively determine whether a business is successful or not. Customer retention is particularly important because the cost of user acquisition is much higher than the cost of user re...

Consumers today increasingly value memorable experiences over products themselves. Leading organizations are turning to cloud-native platforms and advanced analytics to create unified customer 360 solutions, enabling seamless, personalized digital engagement across every channel and touchpoint. By...

Machine learning (ML) is changing the way businesses are conducted. These days, most sectors employ machine learning in their solutions, and the commercial pharmaceuticals sector is no exception. Leading commercial pharma companies are experimenting with ML models to commercialize their products wi...

This is the third article in our series introducing NBA to the commercial pharma industry. This article will explain how the customer engagement index (CEI) is calculated to enable NBA to recommend channels to sales reps based on historical health care provider (HCP) data and behavioral preferences...

There is no doubt that customer-centricity and personalization tools are driving digital transformation investments in commercial pharma. The big question, however, is how to operationalize data-driven insights that help pharma sales reps overcome the challenge of limited access to health care prov...

User experience and customer interactions have become critical differentiators, driving a paradigm shift in the insurance industry. As business success is measured by the quality of customer experiences, insurers now have a chance to gain a competitive edge by delivering unparalleled service in thi...

Customers nowadays are seeking a holistic experience across channels when it comes to retail. Despite the increased popularity of online shopping, many still prefer an in-store experience. For example, one study shows that 70% of UK consumers over the age of 45 still prefer human interaction over s...

Customer loyalty has always been a top priority for retailers. And the digital transformation trend hasn’t changed that fact. Instead, what digital transformation has done is expand the playing field. It has enabled a vastly increased number of customer touchpoints, the creation of a 360 view of ea...

In a previous article, we reviewed the main attributes of loyalty programs including customer profiles, points systems, and rewards types. We looked at what types of business inputs are required to design a loyalty program and which business rules and strategies need to be clearly defined. In this...

Do you feel well-equipped when it comes to data-driven personalization? A recent McKinsey survey of data leaders found that only 15% believe their company is on the right track with personalization. Read this whitepaper to explore the new generation of Customer Analytics and Personalization sol...

With a new AWS-based solution, Grid Dynamics significantly improved the performance of this top tier agency's advertising efforts which allowed them to enhance their business. Publishers were able to manage the cost of their ads space by defining a more specific audience which would later be sold b...

To improve the gaming experience for players, a leading video game publisher sought to personalize in-game interactions, streamline model development, and increase long-term engagement and lifetime value (LTV) of users. Grid Dynamics addressed these challenges by implementing a reinforcement learni...

Providing each customer with personalized treatment that helps improve long-term engagement is one of the most fundamental problems in marketing communications. This task is particularly important for businesses that rely heavily on long-term customer relationships, including telecom, video games,...

The banking industry is in the middle of a significant transformation. Fintech startups and other non-traditional companies are gaining market share at the cost of traditional banks, and customer attrition is at an all time high. Source: CB INSIGHTS According to Boston Consulting Group, cor...

Customer retention is the primary pillar for building virtually any subscription-based business, including software, video game, media, and telecom businesses. Nowadays, it is common to use advanced machine learning techniques to predict customer churn probability as accurately as possible. However...

Personalization and recommendation models are widely adopted by technology and entertainment companies as highly efficient tools for digital experience improvement and conversion optimization. The traditional model development and productization process, however, requires significant engineering ef...

In an era where customer data offers valuable insights into user behavior and action, understanding and leveraging this data is crucial for business success. The field of marketing analytics—from its nascent days of predictive analytics to the modern-day marvels of machine learning—charts the journ...

Personalization and recommendation algorithms have been around for many decades, and basic methods such as look-alike modeling and collaborative filtering are widely understood and adopted across the industry. The advancement of deep learning greatly expands the toolkit available to developers of p...

Modern customer analytics and personalization systems use a wide variety of methods that help to reveal and quantify customer preferences and intent, making marketing messages, ads, offers, and recommendations more relevant and engaging. However, most of these methods are designed to optimize only...

Pricing decisions are critically important for any business, as pricing is directly linked to consumer demand and company profits. Even a slightly suboptimal decision-making process inevitably leads to tangible losses, and major mistakes can have grave consequences. Optimal pricing is a challeng...