Advantages of a next-generation customer data platform for a top tier marketing agency on AWS

With a new AWS-based solution, Grid Dynamics significantly improved the performance of this top tier agency’s advertising efforts which allowed them to enhance their business. Publishers were able to manage the cost of their ads space by defining a more specific audience which would later be sold by supply platforms. This case study describes how this next generation customer data platform was built, and the impact it had on a top tier marketing agency.