Galeries Lafayette’s iconic brand magic meets Vertex AI Search and MXP hyper‑personalization
Step inside Galeries Lafayette’s iconic Parisian brand and see how they enriched their digital buying journeys to reflect the in-store magical experience that 60 million visitors enjoy each year. In this success story, Galeries Lafayette teams up with Google Cloud and Grid Dynamics to implement Vertex AI Search for Commerce and Merchandising Experience Platform (MXP) for hyper-personalized product discovery and recommendations.
Watch how they move beyond segmentation to true one-to-one experiences, empower merchandisers with intuitive rule control, and secure rock-solid stability at peak traffic.
The result: cleaner data, more relevant results, 8% higher average basket values, and a 7% revenue uplift that proves AI-powered search and merchandising can delight customers and impact the bottom line.
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