High-tech

The buzzword “composable commerce” has dominated digital strategy conversations since Gartner popularized the term in 2020. But behind the marketing hype lies a longstanding, proven practice of integrating specialized, best-of-breed technology components into a flexible and scalable ecosystem....

In a dynamic world where advertising success depends on data-driven decisions, the partnership between Yieldmo, a digital advertising platform, and Grid Dynamics has birthed a groundbreaking solution–a scalable, configuration-driven Machine Learning Platform. This innovative platform addresses...

Co-created by Grid Dynamics Director of Data Engineering, Dmitry Mezhensky, and Yieldmo Head of Analytics and Data Science, Sergei Izrailev Yieldmo, a Grid Dynamics client, is an advertising platform that helps brands improve digital ad experiences through creative tech and artificial intellig...

In the pursuit of innovation, a notable 91% of enterprises have prioritized modernizing their legacy applications, as reported by VMware. This push for modernization has yielded significant results, with a May 2022 Forrester report revealing that 77% of enterprises have witnessed substantial reve...

Discover the transformative potential of Generative Artificial Intelligence (GenAI) in the software development industry. At Grid Dynamics, we've conducted an extensive study to quantitatively assess the performance enhancements provided by GenAI tools across various software development tasks and...

MLOps and DataOps principles, such as infrastructure-as-a-code management, continuous integration and continuous delivery, proper monitoring, and a standard approach to working with data assets, are essential components of a modern data estate. In this case study, we show how we helped a global...

The telecom industry has faced numerous challenges in recent years, including waning revenues and return on invested capital (ROIC), as well as difficulty keeping up with post-pandemic customer demands. It would be expected that, by now, telecom operators would have adopted AI-powered solutions to...

Recent years are marked by dramatic changes in the Telecommunications business environment, driven by the pandemic, economic turbulence, and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers changed their shopping habits, thei...

In game development, the costs associated with creating art assets are often estimated to be about 30-40% of the total game budget. This makes game asset creation one of the most important applications for generative AI tools and services. In this blog post, we explore the capabilities of Midjourne...

With a new AWS-based solution, Grid Dynamics significantly improved the performance of this top tier agency's advertising efforts which allowed them to enhance their business. Publishers were able to manage the cost of their ads space by defining a more specific audience which would later be sold b...

To improve the gaming experience for players, a leading video game publisher sought to personalize in-game interactions, streamline model development, and increase long-term engagement and lifetime value (LTV) of users. Grid Dynamics addressed these challenges by implementing a reinforcement learni...

To optimize promotions across various channels and countries, a video game publisher encountered challenges in accurately forecasting demand 24 months ahead and effectively managing new game releases. Grid Dynamics addressed these issues by developing robust demand forecasting models and what-if an...

TV broadcasters have  long held an indisputable title as the main players in the home entertainment industry.  But, with the  advancement of broadband technologies, this industry has been  rapidly taken over by the online streaming platforms, which now became the most prominent...

Personalization and recommendation models are widely adopted by technology and entertainment companies as highly efficient tools for digital experience improvement and conversion optimization. The traditional model development and productization process, however, requires significant engineering ef...

In early 2016 one of our online media customers came to us with a problem. Our customer, a media giant, hosts articles from its newspapers and magazines on its websites. Each of the articles’ web pages has three ad blocks, and the customer buys paid redirects to the article pages. They then analyze...