Machine learning for optimized campaign delivery and performance: A Yieldmo case study

MLOps and DataOps principles, such as infrastructure-as-a-code management, continuous integration and continuous delivery, proper monitoring, and a standard approach to working with data assets, are essential components of a modern data estate. In this case study, we show how we helped a global...

With a new AWS-based solution, Grid Dynamics significantly improved the performance of this top tier agency's advertising efforts which allowed them to enhance their business. Publishers were able to manage the cost of their ads space by defining a more specific audience which would later be sold b...

To improve the gaming experience for players, a leading video game publisher sought to personalize in-game interactions, streamline model development, and increase long-term engagement and lifetime value (LTV) of users. Grid Dynamics addressed these challenges by implementing a reinforcement learni...

To optimize promotions across various channels and countries, a video game publisher encountered challenges in accurately forecasting demand 24 months ahead and effectively managing new game releases. Grid Dynamics addressed these issues by developing robust demand forecasting models and what-if an...

A Fortune 500 wealth management firm partnered with Grid Dynamics to boost financial advisor productivity and accelerate decisions with two connected capabilities: a financial services AI copilot for rapid knowledge discovery and an AWS‑native reporting platform for fast, trusted metrics. In plain...

A global leader in business and consumer credit reporting and fraud prevention services partnered with Grid Dynamics to modernize how it communicates with millions of customers in real time. Every delayed or missed customer-facing, event-triggered notification can erode trust, disrupt experiences,...

PepsiCo, one of the largest food and beverage companies in the world, takes a deeply customer-centric approach to in-store merchandising and accessibility. Producing iconic brands such as Pepsi, Lay's, and Gatorade, which are enjoyed by consumers a billion times a day, makes strategic product d...