Home Insights Case Studies Price optimization for video games using machine learning
A black screen with price optimization for video games using machine learning
A black screen with price optimization for video games using machine learning

Price optimization for video games using machine learning

Problem
– Optimize promotions across many channels and countries
– Forecast the demand 24-month ahead
– Properly handle new game releases

Grid Dynamics’ solution
– Demand forecasting models
– What-if analysis tools for promotion scenarios
– MVP delivered in 6 weeks

Results
– Manual process replaced by data-driven optimization
– Increased promotion efficiency compared with the baselines

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