Use cases


Analyze textual, audio, and video data

We build customer analytics solutions that are able to extract useful signals from virtually any source — call transcripts, customer reviews, camera footage, and many others. These signals can be automatically converted into meaningful attributes and tags and then used in downstream models and analytical processes.


Improve Conversion Rates for New Visitors

We build models that personalize the experience of unregistered visitors based on their in-session behavior and device and location data.

These models also identify customers with a high propensity for cart abandonment and prescribe the best mitigating action.


Analyze the dynamics of churn risk

We develop models that not only identify at-risk customers but also estimate how the risk level is likely to evolve in the long run. This helps to determine optimal treatment and intervention time.


Automatically optimize next best action

We extensively use prescriptive models to determine optimal marketing actions for each customer. These models incorporate a wide range of signals and optimize both customer engagement and value.

Our clients

Google logo
Apple logo
Verizon logo
IAS logo
2k logo
curiositystream brand logo


Neiman Marcus logo
Grandvision logo
macy's brand logo
Lowes logo
Logo of American Eagle


Google logo
Verizon logo
IAS logo
2k logo
curiositystream brand logo


Jabil logo
Stanley Black&Decker logo
Levis logo
Boston Scientific logo
Tesla logo


Paypal logo
SunTrust logo
logo of travelers brand
Raymond James logo
risers logo
Marchmilennan logo


Jabil logo
Stanley Black&Decker logo
Levis logo
Tesla logo

How our customer analytics platform works

Reference odels

We provide a comprehensive set of reference models that help to analyze, quantify, and predict various aspects of customer behavior. These reference implementations include models for predicting and mitigating customer churn, complaints, and other customer relationship issues based on behavioral data, user-generated text, and other data sources.

Efficient productization

Our solutions are designed for efficient productization and integration with marketing and customer support processes. We develop models and services that produce precise and actionable prescriptions rather than complex scores and fragmented pieces of analytics.

How to get started

We provide flexible engagement options to help you build customer intelligence solutions faster. Contact us today to start with a workshop, discovery, or proof of concept.

Learn more

A book with a title Algorithmic marketing
Read more on customer intelligence and personalization

Would you like to learn more about algorithmic foundations of personalization and customer analytics? We published a 500-page book on enterprise data science that is available for free download, and there are several chapters on personalization in it.

Read more on advanced customer intelligence

This report provides an overview of recent advances in customer intelligence by examining 10 industrial case studies. These case studies were selected from the consulting practice of Grid Dynamics and public reports to cover the most important, common, and innovative trends in data science and machine learning methods used in modern customer intelligence and marketing analytics. The report covers the following 4 major areas of active research and industrial adoption:


  • Deep learning models that incorporate a wider range of signals and data, including textual and visual data.
  • Deep learning models that process sequences of events, including User2Vec models.
  • Reinforcement learning models for the dynamic and strategic optimization of marketing actions.
  • Econometric and deep learning models that quantify financial and operational risks.

Get in touch

If you have any additional questions, please feel free to reach out to our experts directly

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Trade promotion optimization


Visual Quality Control


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