~50%
Uplift in Conversion Rate
▲12%
Increase in Click Through Rate
~30%
Uplift in Revenue Per Visitor
▲15x
Return on Investment
Modern customers want solutions to their problems, not just search results
Generative AI has fundamentally transformed customer expectations for product discovery. Today’s customers don’t just search for products—they search for solutions to their problems. Simple keyword searches no longer suffice. Instead, businesses need conversational search engines that understand customer intent and deliver personalized results—not just a list of links. To meet these demands, your search engine must possess natural language fluency, precise speech understanding, and the ability to engage seamlessly across text, voice, and images. Customers now expect contextual awareness—search engines that understand what “kid-friendly hotel” means and recommend options with family amenities, play areas, or safety features, while tailoring results to their behavior, preferences, and past interactions.
Our next-gen search and selection solutions leverage multimodal large language models and semantic search to truly understand customer intent, even from imprecise queries. By analyzing catalog data, customer history, and the current session, our solutions deliver hyper-personalized results aligned with budgets and goals. Smart autocomplete optimizes for mobile and predicts intent in real-time, while just-in-time suggestions advise on key features, summarize results, and create a seamless path to purchase. AI-assisted product selection further enhances the experience with dynamic product comparisons that refine as searches evolve, realistic view-in-my-room visualizations, and AI-driven answers synthesized from specs, reviews, and social chatter.
Together, AI-assisted search and selection transform search into the ultimate problem-solving experience for your customers.
AI-guided product search
SEMANTIC SEARCH
Understand queries with precision
Leverage semantic vector search—a powerful, self-learning system designed to capture the latent meaning of queries and products through large language models trained on catalog data and customer engagement history mined from the clickstream—to deliver the most relevant results.
CATALOG OPTIMIZATION
Better catalogs deliver better search
Enrich product data and streamline catalog organization to enhance search accuracy and relevance. Extract and analyze product details from text, images, video, and audio, including raw data in formats like PDF, XML, and JSON, to create a unified product hub. Optimize titles, descriptions, and categorization for better discoverability and search rankings.
MULTIMODAL ENGAGEMENT
Incorporate voice and image-based search
Mimic real-world interactions with multimodal large language models that enable customers to search seamlessly using voice commands, image uploads, and textual queries, delivering intuitive and hyper-relevant results tailored to their needs.
SMART AUTOCOMPLETE
Predict intent in real-time
Engage customers with smart autocomplete that integrates catalog insights, query patterns, and customer behavior to provide accurate, personalized suggestions instantly. Predict customer intent, optimize for mobile, and address typos, slang, or trending products, inspiring exploration, and delivering results that drive conversions.
PERSONALIZED RESULTS
Use customer data to your advantage
Deliver hyper-personalized results and recommendations by leveraging customer history and real-time session data. Account for budgets, brands, and other preferences to provide a seamless, relevant shopping experience that drives loyalty and repeat visits.
JUST-IN-TIME RECOMMENDATIONS
Influence purchase decisions and refine shopping intent
Summarize results, spark product ideas, and highlight key features with just-in-time suggestions that refine customer intent and lead to confident purchase decisions.
AI-assisted product selection
PRODUCT COMPARISONS
Help customers make the best choice
Enable side-by-side comparison of key features, prioritizing what matters most to each shopper. As search refines in real time, dynamically adjust recommendations to match evolving preferences, keeping your customers engaged and driving conversions.
AI-DRIVEN QUESTION ANSWERING
Delight customers with context-aware responses
Leverage AI-driven question answering that synthesizes insights from product data, specs, reviews, and social media. Deliver context-aware, tailored responses that guide your customers through their journey, ensuring they get the information they need when they need it.
REALISTIC VISUALIZATIONS
Let customers experience the product before they buy
Bring products to life with generative AI-powered view-in-my-room and virtual try-on features. Let customers visualize items in their space with realistic renderings and experience the perfect fit before they buy.
USER-GENERATED CONTENT
Run a continuous feedback loop disguised as search
Extract valuable insights and spot trends from user-generated content—customer reviews and social chatter—and provide actionable feedback that enhances your product offerings and customer experience.
MERCHANDISING RULES
Maintain control of search and merchandising rules
Unleash the power of AI-driven product discovery while maintaining control over your search results. Leverage our merchandising experience platform (MXP) to enhance your search results and meet unique business needs. Maximize business benefits using targeted campaigns, offering discounts, and executing user promotions with ease. Manage synonyms, acronyms, and meanings to fine-tune search accuracy. Boost brand visibility and drive partner campaigns. Explore a range of powerful features designed to give you unparalleled control over your search results.
Search starter kits
Explore related search starter kits that empower businesses with ready-to-go implementation blueprints
Vertex AI Search for Commerce Starter Kit
Embrace AI-powered natural language search with Google’s Vertex AI Search for Commerce and Grid Dynamics. Delight customers with Google-quality personalized search results using enriched catalogs and ultra-tuned relevance and ranking, boosting conversions and average order value across digital channels.
Learn more
GenAI Content and Catalog Enrichment Starter Kit for Google Cloud
Experience the future of digital commerce with AI-driven catalog optimization and content enrichment tools that accelerate product categorization, enable product attribute extraction, and create insightful merchandising.
Learn more
GenAI Virtual Try-on Starter Kit
Elevate your e-commerce experiences with GenAI: Wow shoppers, speed up inventory updates and slash production expenses. Leverage hyper-realistic virtual try-ons that enable customers to try before they buy, driving sales and satisfaction while cutting costs and mitigating product returns.
Learn more
AI Focus Groups Starter Kit
Leverage AI focus groups to analyze user-generated content, identify brand messaging, product and service improvements, and predict media campaign performance.
Learn more
Intelligent Document Processing Starter Kit
Intelligent document processing, powered by generative AI, revolutionizes efficiency: from rapid analysis, insights extraction, and compliance validation to automated form population and refined RFP responses.
Learn more
AWS OpenSearch Starter Kit
Combine a decade of experience in search and product discovery solutions with AWS OpenSearch Service capabilities to build a comprehensive in-house search solution.
Learn more
Our latest innovations in AI search and selection
Search solutions
Explore our suite of search solutions and areas of expertise
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