Artificial intelligence is currently a hot trend. We’re witnessing a wide range of creative implementations of this technology, from using ChatGPT to write a script to applying generative AI to create new product designs. While these applications are fun they nevertheless show the groundbreaking potential of this cutting-edge tech.
However, to see the true power of artificial intelligence you should look at the business world. It’s there that AI is manifesting itself in the most innovative, transformative, and exciting ways.
Some applications of AI in business may not be in the limelight, but their impact is immeasurable. As we delve deeper into this blog, we'll explore the hidden gems of AI innovation that are propelling tech companies into a future of limitless possibilities.
AI Across Varied Industry Landscapes
Today’s business landscape is undergoing a revolution driven by the unyielding potential of artificial intelligence. AI's impact resonates across an array of industries, each experiencing its own evolution under the influence of this advanced technology.
From fortifying cybersecurity, streamlining logistics, powering e-commerce, and revolutionizing healthcare to optimizing manufacturing processes, AI is reshaping traditional processes, increasing efficiency, and unlocking unprecedented insights.
AI impact across industry spectrum
AI is Improving Cybersecurity
Cybersecurity is a linchpin of modern business operations that enables tech companies to safeguard sensitive data, proprietary information, and the very trust of their customers and partners. As modern businesses employ increasingly advanced technologies, they must put sophisticated and capable security in place to counteract the stream of new cyber threats perpetually in development.
Thanks to its ability to analyze huge amounts of data, detect deviations from standard procedures, and discover potential malicious activity, AI is becoming an essential instrument in the battle against cybercrime. One example is its ability to recognize AI-generated patterns and identify false positives, enhancing fraud detection. It can also provide around-the-clock monitoring, which is difficult to achieve with a human IT workforce.
Logistics is About to Experience AI Boom
The transportation sector has long been poised for modernization, eagerly awaiting the transformative touch of artificial intelligence. While AI innovations have been highly anticipated for individual transportation, it's the supply chain where its potential truly ignites.
As the early phases of autonomous trucking continue to play out, the impact promises to revolutionize more than just getting from point A to point B. The ability to transport goods around the clock without human intervention will improve the entire logistical supply chain. In fact, there have already been several successful trials. In late 2021, autonomous brand TuSimple drove a self-driving truck 80 miles from Tucson to Phoenix.
The applications of AI can go even further than autonomous driving. AI-driven smart load boards make it easier to monitor fluctuations in supply and demand through real-time data visibility and predictive analytics, helping truck drivers maintain a smooth workflow.
AI-driven Innovation in Healthcare and Pharma
Artificial intelligence has a wide range of healthcare and pharma applications, from safeguarding private records and a virtual nurse to drug discovery and personalized medicine. While many of the most exciting AI advancements are still in development, this technology can already be used in diagnostics, medication management, and biomedical engineering.
Many healthcare institutions utilize artificial intelligence software to improve data-backed treatment recommendations. On top of that AI helps to streamline administrative activities, making it much simpler to navigate the once-daunting world of medical records.
Within the pharmaceutical domain, the most significant impact of artificial intelligence is felt in terms of accelerating research. AI is capable of processing vast amounts of data, revolutionizing the way we approach complex information. This makes it possible to develop life-saving pharmaceuticals and bring them to market faster.
AI is Boosting E-commerce Through Personalization
AI is a major driver of e-commerce evolution. This technology permeates every aspect of online retail from routine organizational tasks such as supply chain execution and inventory management to cutting-edge issues like customer personalization and immersive shopping experiences.
One of the best uses of AI in e-commerce business is through the use of product recommendations. The software can use machine learning to track everything from past on-site behavior to customer profiles and purchase history. It can then use this data to create predictions of future client needs.
These personalized recommendations are not just a good example of the usage of AI in business to replace the need for humans to execute repetitive tasks. They’re enhancing the customer experience in ways that wouldn’t be possible with purely human efforts.
AI is Reshaping Manufacturing
The industrial areas of manufacturing, consumer packaged goods (CPG), and the supply chain make the world go round. However, the pandemic showed how fragile the entire system was. This prompted many companies to use AI tools to improve these areas of their business processes.
AI as one of the main drivers of Industry 4.0 is enabling frontline workers in the factories to use tools such as robotics and data analysis to streamline and improve their operations. These innovative technologies keep warehouses functioning, reduce human errors, and even predict the ebb and flow of product demand.
Furthermore, since AI tools can span vast geographical distances, employees can conduct inventory management tasks regardless of their actual location. They can check the real-time availability of the desired item at any place around the globe, be it the Warehouse District in Los Angeles or Speicherstadt in Hamburg.
The Impact of AI on Daily Business Processes
As more and more organizations embrace AI to boost their performance and optimize functionalities, the role of artificial intelligence in value creation is also rising. This dynamic technology has transcended its early stages of experimentation to become an integral driver of strategic decision-making and operational excellence.
Thanks to improvements AI brings to business intelligence, process management, customer service, and content marketing, the synergy between human creativity and machine precision has never been more pronounced. In today's landscape, AI augments human capabilities, enabling professionals to focus on higher-order tasks that require creativity, empathy, and critical thinking.
Areas where AI augments human capabilities
AI is Accelerating Analytics and Business Intelligence
The information age is driven by data. And while the amount of information available has grown exponentially in the past few decades, the ability to properly organize and analyze data often comes up short.
Too often, companies fail to glean genuine business intelligence from their data simply because they can’t see the forest for the trees. AI technologies are helping to clear up the picture by bringing capable, nuanced computing power to data analytics. Combined with the capabilities of generative AI, this makes artificial intelligence a top tool for business analysts to use as they seek to make sense of the oceans of data at their fingertips.
AI is Helping Management Lead Better
Effective management is a vital element of running a business, but this activity can be quite time-consuming. Artificial intelligence proved to be handy in this area, helping business executives boost productivity by eliminating small, repetitive tasks from their daily grind. The AI and ML innovations in business offer hundreds of small yet significant ways they enhance the management process – and by extension, the entire office.
For example, ClickUp has an AI-driven “summarize” option that can condense the content of entire Google Docs, email threads or task comments into a single paragraph, enhancing the process of extracting key insights and saving valuable time for users. There also are AI tools that streamline the recruitment process, like applicant tracking systems (ATS) that help HR managers find quality candidates.
Customer Service Leans on New AI Applications in Business
Customer relationship management can immensely benefit from using artificial intelligence. For instance, in the past, companies had to rely on pre-recorded information to provide answers for customers when they were out of the office. Now, clients can get the help they need via AI-powered chatbots at any time.
These chatbots provide 24/7 support and are able to answer not only basic customer questions but some of the more sophisticated queries as well. In many cases, they even cover an initial layer of service to lower the workload on customer support specialists during working hours.
Contact center as a service (CCaaS) provider Five9 is one example of a brand that has created AI and machine learning tools that can respond to and even anticipate the needs of callers. This helps them answer basic questions and direct more sophisticated inquiries to the correct agent.
AI is Leveling Up Creative Strategy in Business
Every business creates content in some form or another. Usually, this occurs as a form of digital marketing, one of the most time-consuming parts of building brand awareness. However, today content creators from all industries can benefit from artificial intelligence tools as they generate marketing collateral.
One example of this could be using ChatGPT to brainstorm ideas. It is an excellent tool for creating prompts, topic ideas, headlines, and even first drafts. Another AI-enabled tool, Surfer SEO, helps marketing managers generate SEO-optimized outlines that lead to high-ranking content.
AI-generative content tools can also streamline research. A single prompt can save researchers hours of reading and searching by consolidating the results into a quick, bite-size summary. It can also help with dull behind-the-scenes tasks, like keyword research, proofreading, and even plagiarism checking.
AI is Promoting Startup Culture
Startups are using artificial intelligence in multiple ways to accelerate their fledgling business right out of the gate. AI tools are making it possible for new companies to overcome resource deficiencies and limited budgets. They allow them to embrace lean startup teams that don’t overhire, preserve runway, and maximize the chance that a startup will survive that infamously harrowing first year of operation.
AI in Business: FAQs
Before you go, here are a few common questions about the application and value of AI in the business world.
Why use AI in business?
As demonstrated in the above examples, there is a high degree of value for AI adoption in all areas of business. Along with the immediate benefits, AI adopters also remain on the cusp of their industry and avoid losing their competitive advantage.
How is AI used in business?
Artificial intelligence is a data-driven technology. As such, its most powerful impact is often through data and analytics. However, its uses can also be seen in various tangential applications, such as:
- automation of business processes;
- business analytics and intelligence;
- security measures;
- virtual assistants;
- fraud detection;
- data analysis;
- customer experience.
Top use cases of AI (Source: IBM)
How can I use AI in my business?
If you want to use artificial intelligence in your own business, ask yourself the following questions:
- What industry are you in? The application of AI in business often varies dramatically depending on your industry.
- How are your competitors using AI? Observe how your successful competitors use AI and ML to enhance their offerings.
- Where are you coming up short? Consider yourinternal struggles. Do you need help with customer service, marketing, or supply chain? The answer can guide your AI investment.
Don’t use AI in your business without a purpose. Always research the most effective way to use the power of artificial intelligence to help your brand grow.
Final Thoughts on Applying AI in Business
In today’s business landscape, the impact of AI is multi-faceted and constantly growing. From streamlining supply chains to optimizing daily management activity and everything in between, AI is revolutionizing and propelling the new era of dynamic, data-driven innovation.
While artificial intelligence has plenty of unlocked potential, it isn’t until you apply that potential in meaningful ways that it truly creates value. If you are eager to start your AI journey we are here to help. Contact us if you want to transform your company into an AI-first organization, and achieve proven results.