Use cases
SCIENTIFIC MEASUREMENT
Measure true outcomes of pricing actions
Measuring the efficiency of pricing actions and decisions is a difficult problem because customer behavior is very sophisticated: customers can switch between substitutable items, stockpile products at reduced prices, and so on. The true outcomes of price optimization can be reliably measured only after all these factors are estimated using statistical analysis. Our pricing optimization platform can provide you with a competitive edge by precisely measuring various economic and behavioral factors.
EXPLAINABILITY
Model market response with confidence
Predictive modeling is quite commonly used in price optimization software nowadays. However, the understandability and explainability of demand models remains a challenge for many. We invested years of research to develop efficient representations and visualizations of diagnostic information that can be easily comprehended by business users in both B2C and B2B industries.
INTELLIGENT EXECUTION
Unlock dynamic price management
Dynamic pricing has been adopted by many leading companies, including Amazon, Walmart, and Groupon. Our solutions for dynamic pricing help to maximize profit in rapidly changing and competitive environments, including ecommerce websites and marketplaces such as Amazon. This price optimization in online retail platforms is one of the many benefits of our pricing optimization platform. These systems provide you with a pricing solution so that you can increase the performance of your business with ease.
Our clients
RETAIL
HI-TECH
MANUFACTURING
FINANCE & INSURANCE
HEALTHCARE
ML-POWERED STRATEGY ANALYTICS
Analyze and optimize your product portfolio
Predictive analytics can greatly help with strategic analysis and optimization at the level of product lines, categories, stores, business units, and entire enterprises. It provides deep insight into how your product portfolio is moving in the space of key metrics such as margins and revenues, which helps to set the correct priorities, rationalize assortments, and choose between business strategies. The science behind our pricing optimization platform allows you to analyze many factors that are essential for designing a sound product portfolio, reducing cost, and increasing profits.
ML-POWERED STRATEGY ANALYTICS
Differentiate your pricing strategies
Different market segments and product groups require different pricing strategies. Our data-driven solutions help you to choose between strategies such as high-low pricing and everyday low price at any level of granularity. They can also help you implement the right promotion strategy for different times of the year to solidify the customer experience and revenue generation so that the customers can be effectively targeted to ensure the business is profitable.
COMPETITIVE MARKET INTELLIGENCE
Deeply analyze what your competitors are doing
Big Data and statistical analysis can provide surprisingly deep insights into what your competitors are doing and what works well for them and what does not. By collecting and matching retail data about prices, discounts, and product availability across the market, we can measure the effectiveness of competitors’ actions. When your competitors run promotions, our system will know and can identify if you should do the same, thus helping to drive growth in your company, whether it be retail or manufacturing.
Pricing Optimization Starter Kits
Pricing Optimization Starter Kit for Google Cloud
Grid Dynamics and Google Cloud teamed up to create an AI-based Pricing Optimization Starter Kit using Vertex AI to leverage our combined expertise in the pricing optimization domain. Our Pricing Optimization Starter Kit is designed from the ground up for Google Cloud to efficiently leverage data processing, model development, and model management services provided by Google.
Pricing Optimization Starter Kit for Microsoft Azure
Designed from the ground up for Microsoft Azure, this Pricing Optimization Starter Kit efficiently leverages data processing, model development, and model management services provided by Microsoft. Build a custom, AI-powered price and revenue management solution at a lower cost and greater speed than competitors using third-party solutions.
How our software works
Industries
We develop price optimization solutions for customers from many B2B and B2C industries, including retail, manufacturing, and video games.
Retail
Price management is the key function in any retail business. We help our retail clients to build powerful price management ecosystems that include strategic analytics and decision support systems, optimization tools, and intelligent execution components.
Manufacturing and CPG
Price optimization for B2B channels is often challenging because of limited data. We help manufacturers and CGP companies to implement data quality checks, collect important external signals, and design optimization models that jointly deliver sound business results.
Technology and Video Games
Technology, media, and entertainment companies usually sell their products worldwide; this imposes a challenge of price management optimization for many countries in parallel. We have extensive experience in solving this problem for our digital-mostly clients.
Learn more about solutions for your industry
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Accelerate the Journey to AI
We provide flexible engagement options to design and build your own price management solution Contact us today to start with a workshop, discovery, or proof-of-concept (POC)
Workshop
We offer free half-day workshops with our top experts in supply chain analytics and optimization technologies to discuss your supply chain management strategy, challenges, optimization opportunities, and industry best practices.
Proof of concept
If you have already identified a specific use case that needs to be solved, we usually can start with a 4-8 weeks proof-of-concept project to deliver tangible results and business value.
Discovery
If you are in the stage of requirements analysis and strategy development, we can start with a 2-3 weeks discovery phase to identify right use cases for supply chain analytics and optimization, design your solution using industry best practices, and build an implementation roadmap.
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