Retailers need comprehensive martech and personalization solutions that support all stages of the customer lifecycle, from acquisition to reactivation, and we help them to design and develop such ecosystems using both open-source components and leading marketing cloud products.
We help business and technology leaders design and deliver marketing technology ecosystems that enable data-driven process and decision automation across all stages of the customer lifecycle:
- Collect user events from your web and mobile apps
- Integrate with data providers and activation channels
- Analyze customer behavior using advanced techniques
- Personalize user experiences and offers
- Optimize marketing spend across channels
- Optimize prices and promotions
Transform your marketing operations
- Customer acquisition
Customer acquisition requires integration with multiple channels, including paid search and display ads, acquiring data and segments from third-party providers, and developing attribution and channel-spend optimization models.
We help our clients to develop and implement marketing technology roadmaps that include demand-side platforms (DSPs), data management platforms (DMPs), data integrations, and AI-based optimization models.
- Customer engagement
Modern customer engagement strategies require consolidating, managing, and analyzing customer data across multiple channels, personalizing content to improve user experiences, informing customers about relevant product features, and creating intelligent online services.
We help our clients to develop omnichannel customer data platforms (CDPs), integrate with leading digital asset management and marketing cloud products, and create advanced personalization and recommendation models using the latest machine learning technologies.
- Customer success
Proactive customer success management and customer support requires a deep understanding of customers’ businesses and behaviors, the establishment of self-service capabilities, and the provision of operations teams with intelligent and convenient tools.
We develop customer data platforms (CDPs), call center optimization solutions, and conversational agents that help to efficiently accomplish the tasks above.
- Customer retention
Customer retention is a critically important function for many businesses that requires analyzing and predicting customer churn, planning and executing retention campaigns, and personalizing retention offers.
We help media, telecom, and entertainment companies to improve customer retention using advanced customer analytics, marketing process automation platforms, and the creation of engaging experiences and products.
- Product improvement
Marketing is important for customer engagement and retention, but having a great product is the true foundation of a successful business. Advanced analytics helps to deeply understand how customers use the product, which features they value, and how products, assortments, and prices can be improved.
We help our clients to develop product and price intelligence tools that improve their strategic market positioning and customer engagement.
What we do
We have an extensive expertise with all marketing technology components needed for client acquisition, growth, and retention. We design, implement, and run martech solutions for large and small companies, as well as consult business and technology leaders on martech strategies.
We develop marketing technology solutions for many B2C and B2B industries, including retail, telecom, video games, and finance.
We help video game publishers to create advanced tools for marketing and pricing operations, as well as develop industry-specific solutions for in-game personalization.
Our latest thinking on marketing technology
Accelerate your innovations
We provide flexible engagement options to design and build a customer intelligence and analytics solution for your enterprise. Contact us today to start with a workshop, discovery, or POC.