Join industry pioneers from Grid Dynamics, Google Cloud, and commercetools—all members of the MACH Alliance—to gain an insider’s perspective on leveraging the power of composable architecture and generative AI. This invitation-only workshop, tailored for B2B and B2C commerce VPs, directors, and leaders, will share best practices and problem-solving strategies to deliver hyper-personalized, deeply engaging customer interactions that set your brand apart.
Unleash the Future: Composable CX + GenAI
In this intimate and moderated event, industry leaders will explore:
Redefine Customer Experience
Discover how MACH architecture transforms customer engagement with flexible, personalized experiences.
Master API Power
Learn to harness 300+ commercetools APIs for unique, best-of-breed commerce solutions.
Generative vs. Predictive AI
Understand the distinct roles of GenAI and predictive AI in crafting consistent, multichannel brand voices.
Innovate with GenAI
Explore best practices for using GenAI to enhance personalization while navigating privacy and compliance.
Speakers
Will Diaz
Partnership Director – Google Cloud
Will Diaz is the Global Partnership Director for Google Cloud at Grid Dynamics, where he leads the company’s worldwide partnership strategy, joint go-to-market initiatives, and co-innovation programs with Google Cloud. With more than 15 years in enterprise technology and cloud, Will has built and scaled strategic alliances across the hyperscaler ecosystem, previously working for companies such as Google, Cisco Meraki, SoftLayer, and Rackspace. He specializes in aligning business and technical stakeholders to help organizations modernize digital platforms, operationalize data, and deploy AI solutions that deliver measurable commercial impact. At Grid Dynamics, Will has played a key role in elevating the company’s relationship with Google Cloud to managed partner status, expanding the alliance internationally, and launching joint industry solutions across retail, consumer commerce, and digital engagement. His work focuses on helping global enterprises improve customer experience, search and discovery, and revenue performance using Google Cloud data and AI technologies. Known for bridging the gap between executive strategy and technical execution, Will regularly works with Google field teams, partners, and Fortune 500 customers to develop scalable adoption paths for cloud and AI.
Vladimir Kondraschenko
Head of Modern Application Development Practice
Vladimir is a technology leader with over 20 years of industry experience, including more than a decade leading solution design and consulting engagements for Fortune 1000 enterprises. He specializes in digital commerce modernization and modern application development, with a strong focus on architecting scalable, composable platforms. Vladimir is an advocate of agentic and conversational shopping experiences and is passionate about improving SDLC efficiency and driving AI-powered transformation of business processes and workflows.
Agenda
Opening Remarks
- Sabina Joseph, Managing Director-Product Acceleration, Migrations and Modernizations-Partner Programs @ Google Cloud
- Vasily Sizov, Senior Vice President, Head of Americas @Grid Dynamics
Panel Discussion: Unlocking the Power of Composable Architecture & AI in CX
- Rajeev Perera, Enterprise Sales Leader, Google Cloud
- Kelly Goetsch, Chief Strategy Officer @commercetools
- Jayme Reynolds, Director of Digital Commerce Partnerships @Grid Dynamics
- Moderator Will Diaz, Global Alliance Director
Spotlight Session: The Future of Customer Experience & Composable Innovations
Vladimir Kondraschenko, Principal Architect @Grid Dynamics
Interactive Q&A: Addressing Your CX and AI Questions
Moderator & Speakers
Closing Remarks & Key Takeaways
Moderator Will Diaz, Global Alliance Director
Networking Happy Hour: Connect & Collaborate
Why attend?
- Engage in thought-provoking discussions with a select group of industry leaders and gain actionable insights you won’t find anywhere else
- Master the art and science of composable CX: Discover how to strategically leverage composable components to rapidly adapt to evolving customer needs and innovate at the speed of change
- Learn how commercetools’ multi-tenant SaaS platform allows you to enjoy cost-effective, scalable services with greater control
- Harness the disruptive potential of generative AI to supercharge your content creation, personalization, and brand consistency across touchpoints
- See the future of CX through real-world case studies, best practices, and bold predictions from those shaping the industry’s trajectory
- Build valuable connections with fellow executives at the vanguard of CX innovation, in a luxurious setting complete with gourmet refreshments
This is an unparalleled opportunity to position yourself and your organization at the cutting edge of the experience economy. Attendance is highly selective to foster meaningful dialogue and collaboration.
Secure your spot now at this can’t-miss event for visionary executives. Register today to start redefining the future of CX for your brand.

